Tag: analytics

Peter Lang / Perspectives  

Who Visits Your Blog or Website

Our analytics and tracking shows our visitors are interested in learning, from our talented team, how to harness the power of digital to further their brands reach and impact.

Uhuru / Perspectives  

Preparing for Google’s Penguin 2.0 Update

To help you prepare for Penguin 2.0 (Google’s latest search engine update), we’ve included a brief overview of areas to monitor and improve upon to make sure you stay in Google’s good graces.

Uhuru / Perspectives  

Website Optimization: Crafting the Perfect Headline

First, read our article on Optimizing Your Website.

Done? Good. Now you’re ready to work on that headline.

Headlines are important. They are often the first thing that catches a user’s eye so you better make them count. Maybe you are working on a blog post, page, or some other important piece of information and you want to test the most effective use of headlines. Where do you start?

Uhuru / Perspectives  

Website Optmization: Matching Customer Needs with Business Goals

A website should never be a static billboard. It should always be in a constant state of flux as you try to optimize for your audience. Every website has a different look and feel. Visitors likely arrived from a wide variety of sources and for varying purposes so if you have a template you’re building from, you’re work is far from over just because you launched the website.

Uhuru / Perspectives  

3 Things You Should be Doing in Google Analytics

If you use Google Analytics for yourself or for your clients, there are a few things you probably aren’t doing that you should. Google Analytics is a powerful tool but even the most powerful tools won’t help you if you don’t use them right. Profiles In order to understand the performance of your website, you […]