Prospecting & Outbound
Lead Generation with Outreach Email
Generate qualified leads predictably without spam and cold calls—with the help of Uhuru. Our team will guide you in the direction you need to go to make sure more leads have a positive experience with every outreach email from your company.
We know how to provide real value to good-fit prospects using a proven system so you can sit back and watch lead after lead raises their hands to learn more.
Does This Sound Familiar?
We Need Help Compiling Target Lists
Having an effective email strategy is counterproductive without a target list. It is essential to segment those lists based on how you would like to connect and engage with the leads. It is a rule of thumb to always send the right message to each audience or list to achieve your desired results.
We Need Help Developing the Right Templates
An email outreach campaign is still one of the most popular mediums for marketing communication, yet that doesn’t mean using a default template. A customized email outreach experience will be the most effective way to increase open rates, click-through rates, and conversions.
We Need a Strategy for Creating and Tracking Campaigns
You may have all the right pieces in place but still struggle to convert your campaigns from prospects into leads to sales. Working with a full-service agency like Uhuru will streamline this process and help you analyze the opportunities and successes.
Why Do You Need Email Outreach?
Build Relationships with Prospects, Leads, and Clients
Email outreach strategy is really great for creating personalized and customizable messages that foster relationship building. A strong relationship with your prospects, leads, current and past clients, is what will help drive trust and establish your company as an authority in your industry.
Use Action Oriented Email Outreach
If your goal is to help guide your subscribers to take a specific action, an email outreach campaign is a great way to this. Almost everyone has an email address, which makes this a timely and cost effective method for getting your information directly in front of your audience, have their undivided attention and watch the action they take from it.
Measurable Engagement in Real-Time
Email outreach provides measurable engagement in real time, this is a huge asset for your outbound sales team. Being able to review when the open rates and click through rates happen in real time provides a warmer lead for your outreach team. You go into a call or meeting with more insight for what the prospect is interested in or the challenge they are facing.
Target Your Messaging to the Right People
One of the best things about email marketing is the ability to segment your lists based on subscribers interests, the kinds of problems they need solved, and what would get them to buy from you. The last thing you want to do is send an amazing email campaign out to a list that won’t connect with it. The Uhuru experts will be able to create segmented lists that lead to conversions.
Stay in Contact With Your Audience
Out of sight and out of mind… we’ve all heard this before. The same can be said for your consumers, which is why staying in contact through multiple platforms and avenues is what is going to help drive brand awareness and consistency with your target audience. Email outreach is a simple yet effective strategy for staying connected with your subscribers.
Cut Through the Noise With Smart Email Outreach Execution
You’ll establish a strategic foundation for your future outbound and account-based selling success, build and optimize your outbound lead generation engine, increase outbound opportunities and sales, and shorten time-to-revenue on all your sales and marketing efforts.
Uhuru’s Approach to Email Outreach
Agile Marketing & Scrum
Agile marketing is an approach in which teams identify and focus their collective efforts on high-value activities and projects, complete those tasks collaboratively, measure their impact, and then continuously and incrementally improve the results over time. Scrum is a framework that boosts transparency and adaptability. It makes it easier for each member of your team to return high-quality results consistently.
Develop Ideal Buyer Profile
Uhuru identifies leads who fit your ideal-buyer criteria and your target persona according to the role they play in your sales process. You get only the relevant, most qualified leads. We trim the excess—we don’t go after prospects for your company who aren’t worth the chase.
Lead Verification to Accelerate Outreach Success
We make sure each prospect is who they say they are and that there’s a way to get in touch with them. That typically means that they still work in a decision-making role in the target company and have an active LinkedIn profile with a verified email.
There are situations where prospects turn out to be unverifiable or no longer work at the target company. In these cases, we find the next best contact to reach out to within the company and then verify that the prospect’s new company and role still fit the ideal-buyer and persona criteria.
Full Outreach Capabilities
Our outreach process consists of two phases: initial outreach and the subsequent follow-up. Our team uses a variety of outreach methods and channels in customized sequences and frequencies.
Before we begin the outreach process, it’s important to ensure that your sales team’s social accounts are optimal for establishing authority and building trust. If your Sales team’s profiles are not optimized now, don’t worry. We’ve got you there, too. It’s all part of our commitment to offering a truly comprehensive program, so you don’t have to sweat the details.
Online Client Center
Enjoy 24/7 access to agency activities, task lists, campaign milestones, files, and messages. The platform is totally intuitive and transparent.
Our Work Speaks for Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
Frequently Asked Questions
About Email Outreach Services
How does outbound fit with my inbound marketing efforts?
Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales. Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.
When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen. These recipients will have had a good experience with your brand rather than feeling as if you are in their face with your marketing efforts like they might be getting with other companies.
How many leads will I get per week/month?
It depends on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and the complexity of your sales offers.
For the Fastest package, we work to generate and reach out to 400–600 leads per week.
Are the software programs you use for outreach included in the price?
No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have the proper tools in place. We can help guide you here, as well. LinkedIn has an utterly invaluable suite of tools that nearly any business prioritizing modernization and staying at the cutting-edge is making sure to utilize today, so don’t miss out on this opportunity.
We don’t want to see you fall behind when there is so much you can offer people—they simply have to know about you and what your company does.
When is the best time to invest in outbound sales?
If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.
The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts in the right combination with other methods. If you don’t yet have an established sales process, sales scripts, and SOPs in place for your sales team to be successful, it may be time to invest in Sales Enablement. Our outreach email service is a great place to start.
Are we spamming people?
No, this is personalized 1:1 outreach. Again, it’s all about the consumer experience. Leave them remembering your brand and viewing it in a positive light, not in a frustrating one. You could be the breath of fresh air when it comes to how businesses market themselves to people who are otherwise getting inundated with a lot of uncalled for ads. Do outreach email the proper way with us and know people will be enjoying the interactions.
