Frequently Asked Questions

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Agile Market Domination

To really work our magic, the process may take a little while in the beginning—but after a few months, you should start to see numbers that will make you wish you met us sooner.

Will need strategist to weigh-in here during their step as I am not generally part of this process and don’t want to guess wrong

We’re not into templates—we wouldn’t be able to call ourselves artists if we were. No, everything you get will be fully custom, from scratch, to match your unique brand.

You will get to work with a variety of experts, from graphic designers and strategists to writers and coders. The whole team is at your disposal and ready to answer any questions you may have—that’s the nature of our hive team structure.

As many as you’d like! The way we see it: the more the merrier, since these pages can help skyrocket your SEO—and your growth. Every company is different, so we’ll work with you to meet your needs.

Will need strategist to weigh-in here during their step as I am not generally part of this process and don’t want to guess wrong… do we mention kickoffs here?

App Development

Mobile and desktop app development are some of our specialties.

We mostly develop apps for web, iOS, and Android. But if you have an app development platform preference that isn’t listed above, we can work with you to determine the best way forward.

Absolutely. We never leave our clients hanging. If there’s something you need, you can always reach out to your dedicated team and we’ll jump in so you don’t stay stuck for long.

Yes! We would gladly give your current app the tweaks—or full refurbishment—it needs to help take your business to new heights.

The timeline for completing your app is very dependent on the scope of the project and the individual needs of the company.

We will—and we’ll have fun doing it, too. We’re passionate about this stuff. App development, whether we’re just updating or starting from a blank canvas to assist you with ideation, is no problem for us at Uhuru. We’ll work together to make something you love.

B2C Websites

B2B and B2C websites are similar because they both focus on selling products or services — just to different audiences. B2B sites need to focus on selling themselves to another business owner and often have a longer sales cycle, while B2C websites are selling to the end-user; depending on the product, they may have faster sales. The hurdles to make a sale with each are different.

Yes! We work with you to prioritize the items you want to update on your website and we also spend time at the start of your program strategically reviewing your website and sharing with you what we discover that needs improvements.

We share progress updates with you in three ways. You’ll have access to our client project management software where you’ll receive updates as we complete different website updates and you’ll see all items in progress as well. We have weekly or bi-weekly client meetings where we’ll share what we completed in the sprint and you’ll also receive monthly reports and what has been completed and your overall program.

Blogging and Content Creation

Before you begin creating content, it is essential to know who your buyer personas are. Knowing this should inform you of what they are searching for and what type of content they will find valuable. With this information, you can create content that focuses on your buyer persona that either educates them, helps answer questions they have, or helps bring them to a buying decision. Developing content around their buying cycle is what will bring your company the most success.

When you provide useful and informative blog posts that align with your brand positioning and value proposition and answer the common questions for your target and existing buyers, your business and executives will be seen as authorities. Providing ongoing valuable content to your client is something that many businesses overlook, but it’s what keeps your client coming back. Your clients will eventually turn from just one-time buyers to promoters of your brand if you continue to nurture them through your blog.

Yes! We research competitors in your industry and determine their SEO ranking to build and break down their success to create an SEO plan for your content. SEO guarantees long-term online marketing success and a lower cost per acquisition throughout the life of your business.

Depending on your industry and how unique your product or service offering is, we either have you review and approve outlines before writing the first draft or conduct interviews with subject matter experts in your company.

Buyer Personas and Our Services

When you work with us, we like to think of it as a partnership. We will work together to understand your company, business and industry, that is the only way we can accurately develop buyer personas and help you get to know your customers.

Yes, we will need to work with people in your organization that are connected to sales, marketing and customer service – your client facing roles. They will have great insight as they are involved with getting to know your customers on a regular basis.

This is all relative to your company, industry and goals. But there are a few main factors that are important to each buyer persona, no matter your company’s individual variables.

On some level, a buyer persona is based on a stereotype. But that is what separates the companies who are successfully implementing buyer personas and those who are still working out the kinks. When you work with Uhuru, you can rely on us to execute this in a very tailored and customized way.

Campaign Creative

We will work with you to discuss and gather information imperative to the development of your ideal buyer – like your customer demographics, behavior patterns, motivations and goals. We will also hone in on who YOU want as your ideal buyer and then anaylze this data to develop the final result.

Uhuru is a full service agency, we can take you through the entire process! It is our general suggestion that we work with on a strategy that is all encompassing, to ensure that we are hitting your branding goals from all sides of the spectrum.

YES! Although we do not like to hold much of the focus on your competitors, it is an important step to developing creative campaigns. We will evaluate what about your brand makes you unique, what challenge or pain point you answer for your target market, and audit your current campaign creatives, while also considering where this puts you among your competitors and how we can set you above.

Content Offer Services

We collaborate with your team to understand how to frame the problem and solution. Then our copywriters and strategist perform in-depth research to develop professional copy.

Yes! We want you to add your ideas and unique perspective for both copy and design, so we look forward to your feedback at each revision stage. Our specialists work to implement any changes you need in a timely manner.

Absolutely. You’ll see it a few times, actually. After the first draft of the copy is done, we’ll send it to you for revisions. You’ll see it again at least one more time before it goes to design, and then again after our designers have worked their magic.

Typically a content offer takes about a month to create, from conception to a final product being published on your site. It can take longer, however, for more in-depth offers or offers that require web development.

Custom Brand Design

Our programs work from points which means that as long as you have enough points in your program you do have unlimited edits. We want to ensure you have a design that is a true representation of your brand.

Know what elements of your brand you want to update such as your logo, fonts, colors, website, and print collateral. Share who will be involved in the branding project and if there is a specific point of contact that will approve all work. Have an idea of your timeline and budget.

We’re always up for reinvigorating existing brand elements if that’s what you need. If you already have an old brand identity you think might need a little love, our strategists and designers can take a look to see how it stacks up against modern competition.

Get in touch! You may already have great stuff, but we can do a deep assessment and see whether any improvements can be made so it performs to its full potential.

Of course! We would love to design you a custom brand identity, regardless of what pieces you may already have in place. We can either take a look at everything you have and refresh your logo, or leave your existing logo alone and create other parts of your brand identity to match.

We’re confident enough in the abilities of our seasoned specialists to say you’ll be delighted by what you see—but you can always make changes along the way to ensure you get exactly what you want, so don’t sweat it.

Custom Landing Pages

We build in a variety of platforms and use different coding languages. We are not constrained to a specific software. The majority of our clients utilize HubSpot and WordPress for their landing pages.

Everything that we make for you is custom. We keep your brand in mind and designing your landing pages and ensure consistency in everything we design and build for you. We don’t use templates, only when requested from the client that we use their designs.

This depends on how many personas you have, your products or services and how involved your sales process is. We review all of these aspects during your strategy phase to ensure we are developing the best offers and landing pages for your service and buyer personas.

Yes! We share copy, design, and builds with you for approval and edits. We ensure that you love every design or will work with you to make the edits necessary so you do love the end result!

Depending on where you are starting from we can use your existing landing pages depending conversions and results. If we can we’ll optimize your current landing pages but if you don’t have much to work with we would recommend creating new funnels.

Custom Landing Page Templates

Remember, we are a certified HubSpot partner. Whether your in-house designer is creating stunning HubSpot web pages, you will want our experts on your side. When it comes to HubSpot to ensure you’re fully utilizing this software to deliver marketing and sales results.

Absolutely, we love web design and have redesigned entire websites for clients in the past as needed. We still do it today when asked because we love the feedback we get from our happy customers each time.

Yes! You like their work and want them to stay—we’re here to make their lives easier, not replace them! We’ll work with your team to make sure they understand all that HubSpot has to offer, so you always get the most out of it.

Developing a Marketing Roadmap

Uhuru comes alongside small or single person marketing teams to help them achieve their potential. Our team has decades of collective experience creating marketing strategies that work and we give you access to expert brains to power your campaigns.

Yes, but first you need to determine what an ROI looks like for your company. We work with you to develop well-defined marketing goals that align with your business objectives so that we can take daily actions to achieve those goals.

Taking action without defining goals is like trying to run a race where someone keeps moving the finish line. While we can recommend some actions or best practices you can implement now, you need to make time for strategy to get real results from your marketing.

Email Marketing

We work with the softwares you are currently using or we recommend HubSpot for marketing automation. If you are looking to change your email software, take a look at our HubSpot implementation, it might be something we can help you with.

Definitely. We run email tests for a variety of campaigns and offers. If it’s an evergreen campaign, we’ll test different subjects or copy in the email, see what generates the best results and implement it for the next campaign.

We review and analyze email open rates, click through rates, conversions, and bounced emails. The data from each email will tell us if we need to adjust our subject lines or call to action in the email.

We only email your current email lists or generate new lists organically or with paid ads. The message we send also depends on the campaigns we work on together and the goal of the campaign. For example, sending campaigns to marketing qualified leads would be different than sales qualified leads and current clients. Together we’ll develop an email strategy to ensure success.

Email Outreach Services

Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales. Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.

When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen. These recipients will have had a good experience with your brand rather than feeling as if you are in their face with your marketing efforts like they might be getting with other companies. camwhores thedakotalyn

It depends on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and the complexity of your sales offers.

For the Fastest package, we work to generate and reach out to 400–600 leads per week.

No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have the proper tools in place. We can help guide you here, as well. LinkedIn has an utterly invaluable suite of tools that nearly any business prioritizing modernization and staying at the cutting-edge is making sure to utilize today, so don’t miss out on this opportunity. 

We don’t want to see you fall behind when there is so much you can offer people—they simply have to know about you and what your company does.

If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.

The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts in the right combination with other methods. If you don’t yet have an established sales process, sales scripts, and SOPs in place for your sales team to be successful, it may be time to invest in Sales Enablement. Our outreach email service is a great place to start.

No, this is personalized 1:1 outreach. Again, it’s all about the consumer experience. Leave them remembering your brand and viewing it in a positive light, not in a frustrating one. You could be the breath of fresh air when it comes to how businesses market themselves to people who are otherwise getting inundated with a lot of uncalled for ads. Do outreach email the proper way with us and know people will be enjoying the interactions.

Facebook Ad Management

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Facebook Outreach

Facebook outreach is fantastic when it comes to establishing your brand as a trusted leader in the space, connecting with people, and ultimately, growing your business with more leads.

Campaign outreach varies per industry and campaign. Generally results are seen 2-3 weeks after the campaign has been triggered.

We do extensive research to make sure the leads we bring in will match your goals. Uhuru aims for qualified leads—not just any leads, as that could end up wasting the prospect’s time and your resources. It’s all about targeted efforts for maximum efficiency.

No. Because these are such customized experiences, the prospect is sure to see our social media outreach efforts as valuable rather than spammy. They will see that we are trying to build a true, symbiotic partnership and that you are not merely trying to get their business. The more personalized, the better. This is where companies that do outreach but do not personalize tend to fail.

Generating an Irresistible Offer

Absolutely. We can work with you to figure out what went wrong during your import and help you either clean up and reorganize the data you have or export and re-import with the correct structure.

We can work with you to import records related to contacts, companies, deals, products, service tickets, and notes. However, we recommend that all data be imported into HubSpot at the same time so there are no information gaps.

Yes! If you have other technology platforms that are not being replaced by HubSpot but you still want to track their data, we can help you set up an ongoing data stream — either through a pre-built connection or by building a custom integration for you.

Get to Know Your Customers

When you work with us, we like to think of it as a partnership. We will work together to understand your company, business and industry, that is the only way we can accurately develop buyer personas and help you get to know your customers.

Yes, we will need to work with people in your organization that are connected to sales, marketing and customer service – your client facing roles. They will have great insight as they are involved with getting to know your customers on a regular basis.

This is all relative to your company, industry and goals. But there are a few main factors that are important to each buyer persona, no matter your company’s individual variables.

On some level, a buyer persona is based on a stereotype. But that is what separates the companies who are successfully implementing buyer personas and those who are still working out the kinks. When you work with Uhuru, you can rely on us to execute this in a very tailored and customized way.

Google Ads Management Services

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Health Care Marketing Consultation

You’ll meet with one of our health care business results specialists who will help you discover how to turn opportunities into results.

Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.

Your first consultation is free. We believe in the power of innovative health care companies to change health care for the better, and we want to help you achieve that mission.

We’ll audit your digital properties and come prepared to share the opportunities we find.

Health Care Marketing Podcast

You can listen on iTunes, Stitcher, and Google Play. We’re coming to Spotify and other podcast platforms soon!

Absolutely. We are always looking for experts to share their wisdom with us. Please contact us and share your recommendations. We will need their name, email address, and LinkedIn profile to get us started.

We are always looking for health care, marketing, sales, and business experts. If you feel like you have knowledge our digital health audience needs, please contact us.

Please do! We want to make sure we are providing valuable content to our audience and we love hearing what you need from us. Please contact us to share what you want to learn about next.

HubSpot Diagnostic

We’ll work with you to identify all the opportunities for automation and consolidation within HubSpot and any new campaigns you want to create, and determine where you want our help.

A HubSpot diagnostic is free. We want to ensure we are the right partner for you and share with you the immediate improvements we’ll make when we get started.

Once we get access to your HubSpot account, one of your marketers will evaluate your account and share their findings with you within the week. 

You can take the HubSpot improvements we’ve discovered and either implement them on your own or discuss how we can work together to help you improve your HubSpot account and marketing results.

HubSpot Management

HubSpot is a massive platform with incredible potential to improve your inbound marketing and your sales efforts. Because of the sheer number of features and capabilities available to you on the platform, it’s best to have a person or team dedicated to managing it.

We will set up closed-loop reporting to track the effectiveness of your inbound marketing efforts so you can pivot and optimize based on your KPIs.

We can help you with both platforms for sure. Read about our Sales Enablement program to learn how our team can help you manage HubSpot Sales Hub and CRM.

If you are new to HubSpot and work with us as your agency partner you won’t need to pay for HubSpot’s implementation fee as we’ll work on the implementation of the software with you. Each case may be different so please schedule a call so we can discuss further.

HubSpot Onboarding

For a better projection, we recommend getting started with our HubSpot diagnostic so we can review your current technology setup and which Hubs you want to use. The most complex setups can take upwards of six months, but most organizations can be running with HubSpot in 90 days or less. Minimal setups can be typically completed in just a few weeks.

When you onboard with Uhuru, we’ll make sure you understand how to use everything we’ve built for you in HubSpot. For more general training on the Hubs and available tools, we recommend the HubSpot Academy sessions.

If you’re considering HubSpot, we can help guide you through the best options for your technology needs. As a HubSpot Platinum Partner, we work very closely their team to fit the right fit for your goals and budget.

Uhuru’s onboarding process follows a similar framework, but takes a deeper, more hands-on approach to HubSpot. In addition to the technical setup and product guidance, we’ll help you review your entire customer journey and find strategic opportunities to improve your processes and get the most out of your HubSpot setup. We can then help you build the automations, templates, reports, and more you need to be successful.

Yes! We can work with you to migrate or even redesign your website on HubSpot CMS, WordPress or other content management systems.

Ideal Account Profile

Remember, an ideal customer profile will ensure you’re getting quality leads, rather than just any leads you can find. You’re carefully and calculatedly targeting for exactitude.

It all boils down to cutting waste. Once you have an ideal customer profile in place, precious company time, funds, workers’ efforts, and other resources need not be spent doing frankly unnecessary activities that could have been better allocated toward other responsibilities—ones that will actually further your bottom line.

From there, you can do so much more than you could before you had one—you can go off and market and sell to your heart’s desire, this time around being confident that you’re getting the right leads. Just have a smart plan and there will be virtually no limit to the possibilities.

Ideal Prospect Personas

Sales prospect personas are great to be able to really get to know who you’re trying to sell to. If you don’t, you may fall short when it comes to efforts to bring in new clients—seeing as you could attract customers that aren’t a good match, or you could accidentally ward off ones you want by not showing them you took the time to do the work and deeply understand their wants and needs. People always prefer a customized experience. Make it apparent that you really care and are there to be the best solution.

A sales prospect persona will help you imagine what you’re ideal client or customer might be like, since again, you won’t know them very well before you start. Gather whatever information you can that will help you put the pieces together in your head of who this person really is. Take notes on anything from age range and location to their income bracket and emotional triggers. Anything that can paint the picture of what this person might want and how you can meet those needs, while also being confident it will improve your company’s bottom line.

Implementing a Channel Audit

We work with you to conduct a wide ranging assessment of all the channels you’re currently using, and how you can also take advantage of the channels you haven’t utilized yet.

We establish your key performance indicators and success metrics before we begin any plan or approach. That is the only way we can clearly execute the strategy with your vision in mind, with markers to measure the results.

It is our preference and suggestion to our current and future clients, that we work with them to see through an entire strategy from start to finish, this way we are completely optimizing your company for success.

Inbound Marketing

Typically, a full inbound marketing program is a minimum 10- to 12-month program. Months 1-2 are goal setting and foundation setup. By Month 3, you should be seeing significant improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months 4 through 9 are build-out of lead-generating funnels and ongoing campaign optimizations based on what is working.

If you’re in B2B and see five- to six-month sales cycles, you can expect the same timeframe for inbound marketing, if not slightly longer.

If you’re in B2C or B2C eCommerce, you can expect a boost from ads by month 2 or 3, once we nail the target and messaging, if not slightly longer.

Our work shouldn’t be disruptive by any means, but rather complementary and if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.

Yes, you can upgrade or downgrade your program for the coming month at any time. Most programs are Good-Til-Cancelled (GTC), otherwise agreed upon.

Scrum is a framework that boosts transparency and adaptability. It makes it easier for each member of our team to consistently return high-quality results. To implement the Scrum framework, each hive team must include certain events in their work structure. At a minimum, it starts with a Daily Huddle, Weekly Sprints, and Sprint Review and Planning. You can read all about How Uhuru Uses Scrum for Agile Marketing.

To support products, divisions, or specific funnel goals and focus on demand generation with fully integrated campaigns across search marketing, social media, content marketing, strategy, analysis, automation, graphics, and more—programs range from a $8,500–$25,000 monthly retainer. 

This price does not include the cost of buying the traffic from Facebook, Google, or other networks. Ad spend is on your own account, which is separate from our program fee. Whatever you pay for ads on Facebook, Google, etc. goes directly to them. We don’t mark it up.

You will work directly with a Program Owner (Strategist and Digital Marketing Consultants) and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.
Our hives use the Agile Marketing methodology, SCRUM, and apply it to produce tangible business results.

Get a deep dive into our teams by reading our resource: The Best Marketing Team Structure to Increase Efficiency and Output.

We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.

Yes! Before committing to a full inbound marketing plan, you can take Uhuru for a spin thanks to our BA Attack program!

Even better: we’re flexible about program lengths and the minimum is three months!

Uhuru’s proprietary Strategic Framework is the foundation for all marketing activities and provides guidance in the long term (12–18 months). It is a framework under which marketing decisions can be made, as well as a reference and guide for campaign development.

If the campaign launch time is compressed due to short-term objectives or time-sensitive initiatives, the Uhuru Strategic Framework can be implemented in 30 days. 

To accommodate this timeline, we offer the strategy as an independent component of your ongoing program. Read Marketing Strategy Engagement for more information.

According to Salary.com, just to hire one marketing manager costs well over $100k with salary and benefits.

Add that to the cost of an SEO expert, a writer (or two), a web designer, a developer, a social media manager, an analytics person, and a marketing operations person, and you’ll be spending upwards of $500k a year just for the people that are doing the marketing.

Then add the tools they’ll need to get their jobs done, the training time needed to stay current, and the expense of replacing any of these employees who don’t work out. It’s our responsibility to recruit, train, and provide you with an experienced and skilled marketing team. Uhuru’s program, for example—say, $12,500 per month—gives you the combined experience of an entire marketing team—$500k in skilled comp, for $150K per year.

Lead Generation Consultation

You’ll meet with one of our health care business results specialists who will help you discover how to turn opportunities into results.

Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.

Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial lead generation consultation.

Before your consultation, depending on the information you shared in the form, we’ll audit your company and information to come prepared with advice or questions.

Lead Generation Services

There very well might be lead generation software that will work for you outside of what we suggest, but we prefer to recommend ones we’ve tried so we can ensure they’ve been properly tested out for you. We don’t like to speak for things we have not yet used first, ourselves, or that we put into practice long ago but then stopped because we didn’t like them. We want to make sure you get the best of the best, not an “if” scenario.

Yes, some lead generation software you may find to be free or have a sort of “light” version, but we often find that some of the best tools are paid (or are worth more to you at a higher level plan). The smartest tools are worth the investment because the small fees you might decide to pay for them will be nothing compared to the new sales you should be prepared to win.

You will work with our specialists who will walk you through everything that needs to be done. You can take more of a backseat this way so that you can focus your attention, time, and resources around the many other responsibilities we’re sure you’d like to get back to over the course of your day. Let us handle it, you just watch the magic happen.

Again, when you bring us on, you have nothing to worry about, because we’re there with you every step of the way. We guide our clients through any process that they are uncomfortable with—we don’t leave you hanging. You will either get so accustomed to using the tools that you’ll want to dig in on your own, or you’ll decide to have us manage them for you if you find you are in a pinch and need to turn your attention to other tasks.

Lead Generation Software

There very well might be lead generation software that will work for you outside of what we suggest, but we prefer to recommend ones we’ve tried so we can ensure they’ve been properly tested out for you. We don’t like to speak for things we have not yet used first, ourselves, or that we put into practice long ago but then stopped because we didn’t like them. We want to make sure you get the best of the best, not an “if” scenario.

Yes, some lead generation software you may find to be free or have a sort of “light” version, but we often find that some of the best tools are paid (or are worth more to you at a higher level plan). The smartest tools are worth the investment because the small fees you might decide to pay for them will be nothing compared to the new sales you should be prepared to win.

You will work with our specialists who will walk you through everything that needs to be done. You can take more of a backseat this way so that you can focus your attention, time, and resources around the many other responsibilities we’re sure you’d like to get back to over the course of your day. Let us handle it, you just watch the magic happen.

Again, when you bring us on, you have nothing to worry about, because we’re there with you every step of the way. We guide our clients through any process that they are uncomfortable with—we don’t leave you hanging. You will either get so accustomed to using the tools that you’ll want to dig in on your own, or you’ll decide to have us manage them for you if you find you are in a pinch and need to turn your attention to other tasks.

LinkedIn Ads and LinkedIn Marketing Services

The audience that typically spends time on the website is what sets LinkedIn apart from other advertising platforms. Top executives, directors, managers, and other decision-makers utilize the site—so you’re putting valuable content in front of the individuals that can really help your business thrive.

Yes, we will write copy, edit, and design creative in addition to deploying, managing, and optimizing your ads.

Simply put, this depends on your business, but nearly any company can benefit from LinkedIn. LinkedIn ads tend to be more costly than other platforms, but it can bring in more qualified leads that may invest in your product or service.

Yes, on LinkedIn, you have the ability to target by job title, job function, location, industry, company size, and education.

Investing in Uhuru’s LinkedIn marketing services will help your business achieve long-term benefits. Your campaigns will be expertly tailored to attract your target audience effectively. Also, by outsourcing your LinkedIn advertising efforts, you will have more time to focus on other areas of your business.

LinkedIn Outreach Services

Inbound is a long-term game and a necessary component to the foundation of your marketing strategy. But if you need to generate sales now, you have to have some outbound activity to drive monthly or quarterly performance initiatives.

If you don’t do outbound, you’re at the whim of Google, your inbound initiative campaigns, and the buyer’s journey in a variable market. So, you will need to go after the market in as many ways possible in order to optimize your lead-to-customer conversion rates.
Customer acquisition through LinkedIn outreach is about reaching people where they are and providing them value. It’s about proactively getting in front of them instead of merely sitting around waiting for them to be ready to buy. Outbound allows us to do just that.

It depends on the package. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and the complexity of your sales offers.
For the Fastest package, we are committed to generating and reaching out to a whopping 400–600 leads per week.

The short answer is: Leads should be delivered in about 30 days. Our team has a 2-week adaptation period to get up to speed on your sales processes and buyer personas. After that, our more aggressive outreach starts. You will see results during even just the first weeks of outreach!

And to reach maximum conversion potential, it typically takes 60–90 days of adjustments, but you can be confident that the results will be visible well before that.

No, this is personalized 1:1 outreach.

Remember, the idea is to create value and make things feel as personalized as possible for the people receiving messages on behalf of your business. We know what to say to make sure people are getting the right experience every time—one that is actually enjoyable, that they would not mind having again.

That’s what makes them continue to talk to your company, not just because of your products or services (which they might not even get far enough into your funnel to learn about what you offer without the right tactics on your side) but the way they are approached and treated.

LinkedIn Profile Optimization

Studies report that as many as 332 million people use LinkedIn. If you think many of your best prospects are not included in that group, you may want to reconsider whether your business is living in the modern era. We can get you caught up with the digital era so that you are at the cutting edge—and that your competitors aren’t getting all the good sales before you can get to them.

Users join LinkedIn to advance their professional careers, expand their network, and seek out new jobs. LinkedIn draws people of all types, but the majority of its users are professionally orientated. If your business offers a service or product that might appeal to this type of person, advertising on LinkedIn could be a good move. LinkedIn is perfect for B2B situations, when your business is targeting other businesses as customers.

In a way, yes, it is. If this helps you understand why it’s so important to have an impeccable and highly functioning profile, all the better! So many of your prospects are on LinkedIn just waiting to hear about the latest and greatest products and services available, and if your profile is not optimized then they unfortunately may never find you.

From our experience we start seeing improvements rank within a few weeks. Drawing traffic to your LinkedIn page isn’t just a set it and forget it deal. The more effort you dedicate towards drawing people to your LinkedIn page(s), the more connections you’ll gain and thereby the more often you’ll appear in LinkedIn searches.

Local SEO

It allows you to focus exclusively on local search by optimizing your Google Business Listing and other directory listings. This will help put your business in front of local customers who will also be more relevant.

A local strategy works best for companies that have storefronts or physical locations. This also allows you to stay competitive with neighboring businesses. Buying locally helps boost the economy and will encourage consumers to shop local.

If you’re spending money on marketing without local SEO, you’re not getting the best return from your investment. Local optimization puts your marketing efforts in front of your ideal customer at the right time and in the right place to help your business grow.

Have you ever heard the term, “content is king?” Content that is targeted to your local customers based on current events and news is bound to grab their attention and make them feel that you value them. This strategy also helps you get ranked for each specific location.

Marketing & Sales Dashboard Reporting

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Marketing Strategy Consultation

You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.

Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.

Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial marketing strategy consultation.

We’ll audit your digital properties and come prepared to share the opportunities we find.

Marketing Strategy Engagement

Typically a strategy engagement  investment is $15,000 – $20,000. 

This price does not include the cost of buying software, tools, or traffic from Facebook, Google, or other networks. 

If your situation is a good fit for an accelerated strategy engagement our team will advise. 

In order to set the right expectations for your future marketing performance, you need to have clarity on what those expectations really are. That often means rebuilding your previous efforts.

If you’re not yet ready to start a retainer agreement we will provide our strategy and planning stage independently. Depending on your capacity our strategy engagement can be tailored to your availability. Typically 45-days. 

A strategy engagement will typically take 1 – 3 months depending on the complexity of the problems being addressed.

When you succeed, we succeed. To increase probability we highly recommend a full strategy. That said, we have a few highly focused lead gen programs that might be a fit. 

On-Page SEO Services

Online Advertising Consultation

You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.

Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.

Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial marketing strategy consultation.

Your business results specialist will work with you to find online advertising solutions that fit your needs.

Outbound Lead Generation

Short answer: Leads delivered in about 30 days. Our team has a 2-week adaptation period to get up to speed on your sales processes and buyer personas. After that, our aggressive outreach starts. You will see results during the first weeks of outreach. To reach maximum conversion potential, it typically takes 60–90 days of adjustments, but the results are visible well before that.

No. We’re doing personalized 1:1 outreach. If people reply that they’d like to be unsubscribed, it’s just a sign to bring the personalization to a higher level.

No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have accounts with a number of software programs.

List of software programs and accounts to properly execute outreach (some of these tools change based on platform compatibility): 

  • LinkedIn Premium
  • HubSpot
  • G Suite
  • LinkedHub
  • NeverBounce

List of software programs we recommend you use for advanced integration:

  • LastPass
  • Slack
  • Jira
  • Zapier

Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales. 

Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.

When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen.

Inbound is a long-term game and a necessary component to the foundation of your marketing strategy. But if you need to generate sales now, you have to have some outbound activity to drive monthly or quarterly performance initiatives. 

If you don’t do outbound you’re at the whim of Google, your inbound initiative campaigns, and the buyer’s journey in a variable market. So, you need to go after the market in as many ways possible in order to optimize your lead-to-customer conversion rates. 

Customer acquisition is about reaching people where they live and providing them value. It’s about getting in front of them instead of waiting for them to be ready to buy. Outbound allows us to do just that.

These metrics are most dependent on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and how complex your sales offers are. For the Fastest package, we will generate and reach out to 400–600 leads per week.

Yes, our outreach strategies are 100% GDPR compliant.

The EU General Data Protection Regulation was designed to protect and empower citizens’ data privacy and reshape the way that organizations approach data protection. It is the strictest of all global data privacy laws, so being GDPR compliant means that you are following the strictest protocol—no matter which country or continent you are conducting business in. 

We generate leads by reaching out to prospects through publicly available information only. This information is available to the general public. 

It’s important to note that our team signed an NDA, and we will sign a mutual one prior to strategy implementation to ensure confidentiality for both parties.

In addition to the mutual NDA we will sign, we only use your company’s G Suite and other accounts controlled by you. We will never store your sales data on our own accounts, which means you will always have access to your leads’ information and all records of communication.

If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.

The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts.

Outbound Prospect Research

You can’t show a prospect that you’ve listened and really want to be of service if you don’t bother to find out their wants and needs. The prospect wants a customized experience, and offerings need to sound tailored to them or they will not be under the impression that you care.

When you’ve documented an ideal customer profile including criteria that qualifies a business as a good fit, you’ll also identify the roles within those organizations or industries that typically contribute to your sales process. Then, you’ll document the triggers—i.e., the questions they’re asking and problems they’re trying to solve right now. This will give you a solid foundation for creating that irresistible offer that causes them to raise their hand to talk with you.

If you don’t do the research, you won’t be able to make an effective plan. You need to know who you’re selling to in order to show that you understand them and can provide them with what they need. If you don’t, they may very well go to a competitor.

Paid Media Strategy Services

We perform a complete audit of your online presence’s current paid media efforts and diagnostics. Our team of experts will work with you to understand your goals and challenges and develop a paid media strategy to reach those objectives.

Don’t worry! Uhuru has your back. Our dedicated team will analyze your campaign data and reports for insight into the successes, the opportunities, the areas for improvement and present these results. Collectively, we can decide how to move forward with your paid media strategy.

Generating results is an ongoing process. Fairly quickly you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness.

A great strategy starts with a great foundation. Before your paid media strategy is developed we will identify your buyer personas and target market. Using this information, we will be able to determine where your audience is spending most of their time online and tailor your campaign accordingly.

PPC Dashboard Reporting

Success is defined by the metrics we identified before we begin any PPC campaign or reporting. We outline the key performance indicators and your company objectives, so we can clearly see how we are aligning with those goals.

PPC reporting allows you to identify issues proactively and eliminate the risk of a campaign not being successful. At Uhuru, we work in an agile marketing structure, this allows us to evaluate and review our campaigns and strategies on a week to week and month to month basis.

Yes, we use software tools to automate campaigns. We only use software and processes that we have first used as a Uhuru method. The methods we utilize for our clients are tried and true.

Yes. We will not only provide you with your PPC reporting data, but insights to your reports so you understand why strategy decisions are made. This falls under transparency and that is something we value at Uhuru.

PPC Management

You should own your own ad accounts. We believe in transparency, delivering value, and that you should own your own account and data.

Uhuru has identified the patterns that limit and restrict PPC growth and shown our clients how to create a powerful campaigns over their competition by taking success concepts from different industries and adapting them for clients and specific businesses. Uhuru is really good at just jumping in finding out what’s wrong with a business and propelling it. In practice, it’s our strategic process that enables us to get a good understanding of the your needs and business. 

Ad spend is on your own account, which is separate from our program fee. Whatever you pay for ads on Facebook or Google, etc. goes directly to them. We don’t mark it up. 

PPC Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in your program… Therefore, advertising and other elements of the promotional campaign can be shared as long as the teams are integrated.

PPC Marketing

BA Attack is for existing businesses that want to grow, not new businesses.

We amplify word-of-mouth, meaning we help prospective customers see the good things your existing customers are already saying about you, making sure it gets into their Facebook news feed.

Fixed program pricing. A lot of agencies charge a percentage of ad spend, but our pricing always stays fixed so you can budget accordingly. Our BA Attack program does not include the cost of buying traffic from Facebook, Google, or other networks.

You will work directly with a program owner (PO/strategist), digital marketing consultants, and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.

We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.

As customers flow through the stages of awareness, engagement, and conversion, our ads will automatically pick them up. You may need to do some light maintenance if you have some ad disapprovals. Or you may want us to continue to expand your campaigns into other products, regions, landing pages, and customer segments.

This is not a training package, although there is some light consultation involved.

We implement the targeting and amplification strategy and provide light consulting via our project management system. Ad spend is on your own account, which is separate from our implementation fee. You pay Facebook or Google directly — we don’t mark it up.

Before our team jumps in and starts making changes, new campaigns, or optimizations, we first need to get a thorough understanding of your accounts. The first 30 to 60 days is account analysis. How many channels you are advertising on will determine the length needed to properly develop the report.   

Generating results is an ongoing process. By month three, you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months four through nine and on are for optimizations of campaign structures based on what is working.

The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness. 

If you’re in B2B and see five-to-six-month sales cycles, you can expect the same timeframe in socials, if not slightly longer. 

If you’re in B2C or B2C eCommerce, you can expect a boost by month three or four once we nail the target and messaging.

Our work shouldn’t be disruptive by any means, but rather complementary — if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.

We offer and assume 100% of the risk with a no-strings money-back guarantee.

We focus on our clients’ success by delivering more than what they expected. We guarantee that you will see us as a partner after 60 days or your money back. 

Also, our contracts are good ‘til canceled. If you’re not satisfied, you can cancel at any time.

We offer you our full expertise and promise that you’ll be happy and see us as your partner for your business growth.

We promise you’ll see the value in the way we operate, in our work, and in the results we deliver.

Yes. Depending on the program you select, we can work on Facebook, LinkedIn, Twitter, and Google.

Sales Enablement

The best time to invest in sales enablement is before you need it.

There are a few clear signs that it’s time to put some of your budgets into empowering your sales and marketing teams.

If your sales reps can’t find content when they need it, are using the wrong content at the wrong time, or aren’t sure which content is effective or not, it’s a clear sign that more resources and effort need to be directed into remedying these issues. If your reps aren’t completing your internal training, new reps are taking too long to get up to speed, or sales managers aren’t delivering standardized coaching, you’ll find that the results they’re able to produce are far below their potential. That means they’re leaving money on the table every day of the week.

We have a simple two-page agreement that will need to be signed to schedule your kickoff. Then we need you for at least three meetings in month one, and one-to-two meetings each month thereafter. 

At the end of the program, you’ll have a solid foundation to grow upon.

Typically sales enablement falls short when it’s time to implement. 

Poor Sales-Marketing Alignment: Communication is a critical component of effective sales enablement. Maintaining an open line of communication between the two teams is vital to the successful creation of the appropriate collateral and the generation of better-qualified leads.

Limited understanding of the Buyer’s Journey: Marketing needs to support the creation of decision-stage content as well as awareness and consideration-stage content.

If Marketing views its job as separate from Sales and prioritizes lead generation over their ultimate goal (remember, it’s about Team Revenue), they’ll only be supporting the early phases of the buyer’s journey and building funnels with holes the leads will slip through.

No Sales Playbooks: A documented and step-by-step, sales process establishes a common framework and language for your team so that everyone understands the progress and status of each opportunity in the pipeline.

Sales Enablement Consultation

You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.

Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.

Your first consultation is free. We believe in leaving people better than we found them. We want you to be successful, so we cover the costs of this initial sales enablement consultation.

Sales Process Documentation

Remember, it’s about that repeatability. Simply as yourself, “if you know what works, why not write it down so you know how to do it again?” Don’t lose a great process. This strategy is a small investment that will continue to boost your bottom line for many years to come.

That’s one of the things this plan is for! It’s great for when you bring on new team members because they’ll have something concrete to go off of and not have to wonder what to do. At the start of their training, supply them with your refined sales process documentation and they will have a strategy laid out for them ahead of time—so they can be confident that if they just follow the steps, they will be able to do their part in helping the company grow to new heights.

Make sure everyone is on the same page. Be open and transparent with your team. You want everyone to be backing any new plan so that it goes off without a hitch. Implementation needs to be seamless in order to save time, money, and other resources.

We work with you to ensure what we create together does what it’s meant to. At Uhuru, our experts have been doing this for years, so we’ve seen everything. We know how to pivot and get businesses what they need to go further. We won’t stop until you’re happy with your results.

SEO and Content Strategy

Just as there are many great SEO agencies, there are many that are following dated practices. Uhuru’s experts stay at the top of SEO best practices and create cohesive strategies so that all your digital marketing content improves your lead generation.

If you found us by searching online, you know that we understand how to create content that ranks. First, analyze if the agency website is ranking for any keywords themselves.

If you’re asking this question because you don’t have search traffic, we suggest implementing SEO first to see if buyers are searching for you. The majority of B2B buyers do their online research before engaging with a sales rep, so you may be surprised at how much search traffic you start to get.

It could be that you’ve received poor SEO advice or that you haven’t tried it long enough. We’d want to deep dive into what you’re currently doing to determine the best approach to your content and SEO strategy.

Situational Assessment

You can act on them yourself if you’d like, as the information we give is detailed enough to provide an actionable roadmap—or, the smarter choice: bring on the experts at Uhuru to guide you on your path. Doing anything for the first time can be tricky and we would be happy to make sure everything goes smoothly for you and that you are able to fully realize the benefits of your investment.

Yes! Anything we do for your company will be based on our proven methods but ultra-customized for your company needs. We do not employ a generic or cookie-cutter approach. At Uhuru, we do not believe that is what will get you the best results, as we know that no two companies are the same. We respect this fact and aim to wholly understand what makes yours unique so we can use that to drive your bottom line.

Social Media Marketing Services

Yes, your social media management services will include the scheduling of your posts.

As your social media marketing agency, we will determine your posting consistency based on the findings from your account audit and competitor analysis.

Depending on your program level, you will be assigned a community manager that monitors your social media channels to ensure that all comments are addressed promptly.

This is dependent on what your KPIs are. If you want to grow followers and engagement, you can expect to see an increase in 30 days.

Although we recommend, clients continue this service for 6-12 months minimum to see a substantial impact. The goal of this program is to develop your companies following, engagement, and influence.

Your entire social media team has a vital role in the creation of your content. Your copywriter will create your social copy, and your designer will create images. Your strategist will review the posts to ensure they’re in line with your goals, and your editor will do one final edit for quality assurance. After all of these steps, we’ll share the posts with your team for your edits and final approval.

Our team of social media experts can curate posts for any social media platform relevant to your organization.

We will work closely with your team to ensure we understand your brand’s voice. We will create editorial guidelines and a style guide to ensure that your organization’s social media accounts are on-brand.

Successful Hubspot Import

Absolutely. We can work with you to figure out what went wrong during your import, and help you to either clean up and reorganize the data you have or to export and re-import with the correct structure.

We can work with you to import records related to contacts, companies, deals, products, service tickets, and notes. However, we recommend that all data be imported into HubSpot at the same time so there are no information gaps.

Yes! If you have other technology platforms that are not being replaced by HubSpot but you still want to track their data, we can help you set up an ongoing data stream—either through a pre-built connection or by building a custom integration for you.

Value Creation

Business is a two-way street. You don’t want your potential new customers to think you’re only in the interaction for yourself. Think of it as a trade. Why should they give you the time of day if you don’t have something to offer them, especially when the internet is so saturated with other businesses in your vertical, and they know they have options. Make them choose you this way—you and no one else. Give them resources that will enhance their lives, without asking for anything in return, and you’ll solidify their trust in your brand.

After value creation, it’s time to send it out—we will help you decide which channels would be best to disperse your content for the highest return on investment (ROI). Not every platform will render the same results for every type of piece you develop, so allow us to steer you in the right direction.

This one’s about testing. You learn from experience. You’ll know what works when you get a good turnout in terms of who downloads your offers and who comes back for more. If you don’t have anyone downloading your offers, changes likely need to be made, and we can help you there. We have been creating enticing, irresistible offers for businesses for a long time and we will use what we know will actually work for your target market based upon real data.

Always document your numbers. That’s how you will know what is working and what needs to be updated. You cannot know where you are going if you don’t know where you have been, so detailing outcomes and measuring will help you generate a roadmap for future content endeavors. You will improve each and every time to churn out new content if you approach it this way.

Website Management and Optimization

We do more than just manage your website uptime. We optimize your rankings, analyze your website data for opportunities, guidance, and strategy for value-rich content, provide a full audit to examine the strengths and weaknesses, and more.

Your website is the epicenter for your lead generation funnel, even if your target market isn’t online as much. An optimized website will improve your ranking so you can be reached organically easier.

Yes! We’ll evaluate what items on your website need to be addressed, amplified, or completely reworked for complete site optimization.

Workflows and Automated Nurturing