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PPC Marketing

Predictable, scalable, and repeatable lead generation and sales from pay per click marketing.

We’ve implemented thousands of campaigns since 2010. Having a pro do it for you means you don’t waste money going in the wrong direction—wasting money on ads that don’t work. Buying consulting piecemeal here and there from experts isn’t as strong or beneficial as having us operate within a framework we know works.

Solutions

Why Uhuru's

PPC Marketing Solution?

ppc marketing services

Through the foundation of our program, we save you the time it takes to learn how to build and optimize your PPC marketing yourself. We created our pay per click marketing program aka Business Advantage Attack Program (BAA) for those who are not seeing a return from their digital advertising efforts.

Our PPC experts know how to run successful digital advertising campaigns, and we know how to optimize every dollar spent.

We’ll increase your PPC ROI, establish a strategic foundation for future ad success, build and optimize your lead-generation engine, and ensure your PPC marketing efforts generate ongoing results.

PPC Marketing Program Core Features

The BA Attack program is designed for businesses committed to growing through digital advertising, with a dominant focus on pay per click marketing, conversion funnel optimization and daily ads monitoring.

  • Daily Ad Monitoring:

Our PPC experts don’t just set it and forget it, we actively monitor and optimize ads daily to ensure your advertising dollars are getting you results.

  • World-Class Creative and Design:

Even the best campaign only earns traction if it stands out. Our creative team will help you rise above the noise of all the other competing signals from advertisers.

  • Work Within an Agile Framework:
Uhuru moves twice as fast, has more predictable outcomes, and gives our agile agency—and our clients—a competitive advantage in their digital advertising efforts. Learn How Our Agency Uses Scrum for Agile Marketing.
  • Digital Marketing Strategy:

Put the campaign strategy in place, and shift budgets and resources to more effective and measurable digital marketing activities.

  • BA Program Points:

Points are a system of measurement in our Scrum and Agile Marketing process. Allocate Points each month based on your evolving needs and campaign performance.

  • Complete Activity Transparency:

Enjoy 24/7 access to agency activities, task lists, campaign milestones, files, and messages. The platform is totally intuitive and transparent.

  • And a Dedicated (Hive) Team:
From day 1 of your program you have a dedicated team that represents a variety of skill sets that are dedicated to getting you results. Learn more about our hive marketing team structure.

We Help You SolveYour Biggest PPC Marketing Problems

Expertly Managed PPC is a clear winner as part of any marketing budget. You’ll spend less to acquire more—virtually every fast-growth company has proven paid customer acquisition strategies. And since generating traffic, leads and sales from PPC is part of your responsibility, we’re here to help. We’ve helped make CMO’s, VP’s and Directors of Marketing and Demand Gen seeking to optimize growth look good.

We are not generating any sales from our ads

What channel and platforms should we advertise on?

Why is my customer acquisition cost so high?

How can I scale my campaigns without compromising my ROA?

Are we allocating our budget correctly?

Are we targeting the right people?

Are we a/b testing our campaigns and creatives?

My ads are not generating enough impressions

The click to rate on my ads is extremely low

Don’t Take Our Word For It

“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”

Antonio Scognamiglio
MAZUUM | Owner

BAA Programs to for PPC Management

Each program comes with a full hive team including a, Strategist, Copywriter, Graphic Designer, Developer, Editor, and Digital Marketing Consultant.

Advanced Program
  • Service Points/Month
  • Team Size
  • Digital Marketing Strategy
  • Marketing Execution Plans
  • Campaign Management
  • Online Client Center
  • Term
  • 80 BA Service Points/Month
  • Full Hive Team
  • Multi-Channel PPC Strategy (Desired Channels)
  • Multi-Channel PPC Execution Plans
  • Ongoing Campaign Management
  • 24/7 Access to 24/7 Access to Priorities
  • Good 'Til Canceled
GET STARTED
Pro
  • Service Points/Month
  • Team Size
  • Digital Marketing Strategy
  • Marketing Execution Plans
  • Campaign Management
  • Online Client Center
  • Term
  • 60 BA Service Points/Month
  • Full Hive Team
  • 2 Channel PPC Strategy
  • 2 Channel PPC Execution Plans
  • 2 Channel Campaign Management
  • 24/7 Access to 24/7 Access to Priorities
  • 90 Days, then Good 'Til Canceled
GET STARTED
Basic
  • Service Points/Month
  • Team Size
  • Digital Marketing Strategy
  • Marketing Execution Plans
  • Campaign Management
  • Online Client Center
  • Term
  • 40 BA Service Points/Month
  • Full Hive Team
  • 1 Channel PPC Strategy
  • 1 Channel PPC Execution Plan
  • Single Channel Campaign Management
  • 24/7 Access to 24/7 Access to Priorities
  • 6 Months, then Good 'Til Canceled
GET STARTED
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Advanced Example

The following is an example of what you would receive in a month.

  • Weekly Stand Up Meetings with Your Team
  • End of Month Success and Planning Call
  • Monthly KPIs Reporting
  • 2 Facebook Image Campaign
  • 1 LinkedIn Image Campaign
  • 1 Google Keyword Campaign
  • Ongoing Ads Optimization & Management

Process

Our Inbound Marketing Process Highlights

PPC Marketing Strategy

The BAA program starts with a digital advertising strategy—this phase sets the foundation for positive ongoing PPC performance. To deploy and manage well performing campaigns in each PPC channel, we first get a deep understanding of not only your company but your past, current, and plan future campaigns. The following steps are included in your PPC Marketing strategy.

Business Overview & KPIs

01

Buyer Personas

02

PPC Assessments

03

Website and Conversion Funnel Audit

04

PPC Strategy Foundation

05

Ongoing PPC Execution Plan

06

Ongoing PPC Marketing Management

Once our team has built the foundation, we can repeat and scale our success through ongoing management of your digital advertising campaigns. As we test various combinations of content and audience targets, we’ll review the best performing campaigns and continue to build on their success.

You’ll have an experienced ads expert doing the following:

Monthly PPC Success Call:
Consulting, Planning, & Reporting

We’ll recap with a 30-minute call on your ad performance, optimizations, strategy, and recommendations for the next month.

We know new campaign ideas come up and this is the perfect opportunity to plan for new product launches, new offers, and any upcoming events that we would need to drive traffic or sales to.

“Uhuru takes the 'nail it then scale it approach' and has experience in strategy and tactics for both ends of this spectrum. You will be in good hands working with Uhuru.”

Alister Rollins
MoveGB | Founder, and CEO

Frequently Asked Questions

About PPC Marketing

BA Attack is for existing businesses that want to grow, not new businesses.

We amplify word of mouth, meaning that we help prospective customers see the good things your existing customers are already saying about you, making sure it gets into the Facebook news feed.

Fixed program pricing. A lot of agencies charge a percentage of ad spend, but our pricing always stays fixed so you can budget accordingly. Our BA Attack program does not include the cost of buying traffic from Facebook, Google, or other networks.

You will work directly with a Program Owner (Strategist and Digital Marketing Consultants) and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.

We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.

As customers flow through the stages of awareness, engagement, and conversion, our ads will automatically pick them up. You may need to do some light maintenance if you have some ad disapprovals. Or you may want us to continue to expand your campaigns into other products, regions, landing pages, and customer segments.

This is not a training package, although there is some light consultation involved.

We implement the targeting and amplification strategy and provide light consulting via our project management system. Ad spend is on your own account, which is separate from our implementation fee. You pay Facebook or Google directly – we don’t mark it up.

Before our team jumps in and starts making changes, new campaigns or optimizations we first need to get a thorough understanding of your accounts. The first 30 to 60 days is account analysis, depending on how many channels you are advertising on will determine the length needed to properly develop the report.   

Generating results is an ongoing process. By Month 3, you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Month 4 through 9 and on are optimization of campaign structures based on what is working.

The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness. 

If you’re in B2B and see five to six-month sales cycles, you can expect the same timeframe in social, if not slightly longer. 

If you’re in B2C or B2C eCommerce, you can expect a boost by month 3 or 4, once we nail the target and messaging, if not slightly longer.

Our work shouldn’t be disruptive by any means, but rather complementary and if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.

We offer and assume 100% of the risk, by a no-strings, money-back guarantee.

We focus on our clients’ success by delivering more than what they expected. We guarantee that you will see us as a partner after 60 days or your money back

Also, our contracts are good ‘til canceled. If you’re not satisfied you can cancel at any time.

We offer you our full expertise and promise that you’ll be happy and see us as your partner for your business growth.

We promise that you’ll see the value in the way we operate, in our work, and the results we deliver.

Yes, depending on the program you select we can work on Facebook, LinkedIn, Twitter, and Google.

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Schedule a Free PCC Diagnostic

We’ll complete a free PPC audit of your ad accounts and conversion funnels to uncover the improvements you could make to increase traffic, click through rates, conversions and online sales.