Get Leads & Online Sales with our
PPC Marketing Services
Predictable, scalable, and repeatable lead generation and sales from our PPC marketing services.
We’ve implemented thousands of campaigns since 2010. Having a pro do it for you means you don’t waste money on ads that don’t work — and buying consulting services piecemeal doesn’t compare to our proven framework.
Solutions
Why Uhuru's
PPC Marketing Solution?
Our program saves you the time it takes to learn, build, and optimize PPC marketing by yourself. We created our pay-per-click marketing program, Business Advantage Attack (BAA), to help frustrated owners see a return on their digital advertising efforts.
Our PPC experts know how to run successful digital advertising campaigns and optimize every dollar spent.
We’ll increase your PPC ROI, establish a strategic foundation for future ad success, build and optimize your lead-generation engine, and ensure your PPC marketing efforts generate ongoing results.
PPC Marketing Program Core Features
The BA Attack program is designed for businesses that are committed to growing through digital advertising, with a dominant focus on pay-per-click marketing, conversion funnel optimization, and daily ad monitoring.
Daily Ad Monitoring:
Our PPC experts don’t just set it and forget it. We monitor and optimize ads daily to ensure your advertising dollars are getting you results.
World-Class Creative and Design:
Even the best campaign only earns traction if it stands out. Our creative team will help you rise above the noise of competing signals from advertisers.
Work Within an Agile Framework:
Uhuru moves twice as fast and has more predictable outcomes. An agile framework gives our agency and our clients a competitive advantage in our digital advertising efforts. Learn how our agency uses scrum for agile marketing.
Digital Marketing Strategy:
Put a campaign strategy in place that will create more effective and measurable digital marketing activities.
BA Program Points:
Points are a system of measurement in our Scrum and Agile Marketing process. Allocate Points each month based on your evolving needs and campaign performance.
Complete Activity Transparency:
Enjoy 24/7 access to agency activities, task lists, campaign milestones, files, and messages. The platform is totally intuitive and transparent.
- And a Dedicated (Hive) Team:
From Day 1 of your program, you’ll have a dedicated team that represents a variety of skill sets — all catered to you and your business. Learn more about our hive marketing team structure.
We Help You SolveYour Biggest Pay-per Click Marketing Problems
Expertly managed PPC is a critical part of any marketing budget. You’ll spend less to acquire more — virtually every fast-growth company has proven paid customer acquisition strategies.
If generating traffic, leads, and sales from PPC is part of your responsibility, we’re here to help.
Don’t Take Our Word for It
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
BAA Programs for PPC Management
Each program comes with a full hive team, including a strategist, copywriter, graphic designer, developer, editor, and digital marketing consultant.
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Advanced Example
The following is an example of what you would receive in a month.
- Weekly Stand-Up Meetings With Your Team
- End-of-Month Success and Planning Call
- Monthly KPI Reporting
- 2 Facebook Image Campaigns
- 1 LinkedIn Image Campaign
- 1 Google Keyword Campaign
- Ongoing Ad Optimization and Management
Process
Our Inbound Marketing Process Highlights
PPC Marketing Strategy
The BAA program starts with a digital advertising strategy — this phase sets the foundation for positive ongoing PPC performance. To deploy and manage well-performing campaigns in each PPC channel, we first get a deep understanding of not only your company but your past, current, and plan future campaigns. The following steps are included in your PPC Marketing strategy.
Business Overview & KPIs
01
Buyer Personas
02
PPC Assessments
03
Website and Conversion Funnel Audit
04
PPC Strategy Foundation
05
Ongoing PPC Execution Plan
06
Ongoing PPC Marketing Management
Once our team has built the foundation, we can repeat and scale our success through ongoing management of your digital advertising campaigns. As we test various combinations of content and audience targets, we’ll review the best-performing campaigns and continue to build on their success.
In your PPC Marketing Program with Uhuru, we’ll manage:
You’ll have an experienced ads expert doing the following:
Monthly PPC Success Call:
Consulting, Planning, and Reporting
We’ll recap with a 30-minute call on your ad performance, optimizations, strategy, and recommendations for the next month.
We know new campaign ideas come up. This is the perfect opportunity to plan for new product launches, new offers, and any upcoming events we would need to drive traffic or sales to.
“Uhuru takes the 'nail it then scale it approach' and has experience in strategy and tactics for both ends of this spectrum. You will be in good hands working with Uhuru.”
Alister Rollins
MoveGB | Founder, and CEO
Frequently Asked Questions
About PPC Marketing
Who is the BA Attack program for?
BA Attack is for existing businesses that want to grow, not new businesses.
We amplify word-of-mouth, meaning we help prospective customers see the good things your existing customers are already saying about you, making sure it gets into their Facebook news feed.
What does your PPC Program cost?
Fixed program pricing. A lot of agencies charge a percentage of ad spend, but our pricing always stays fixed so you can budget accordingly. Our BA Attack program does not include the cost of buying traffic from Facebook, Google, or other networks.
Who will be the person we work with in our program?
You will work directly with a program owner (PO/strategist), digital marketing consultants, and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.
How will Uhuru work with our internal marketing team?
We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.
What happens when we’re done?
As customers flow through the stages of awareness, engagement, and conversion, our ads will automatically pick them up. You may need to do some light maintenance if you have some ad disapprovals. Or you may want us to continue to expand your campaigns into other products, regions, landing pages, and customer segments.
Will you show my team how to run digital advertising campaigns?
This is not a training package, although there is some light consultation involved.
We implement the targeting and amplification strategy and provide light consulting via our project management system. Ad spend is on your own account, which is separate from our implementation fee. You pay Facebook or Google directly — we don’t mark it up.
How long does it take to generate results?
Before our team jumps in and starts making changes, new campaigns, or optimizations, we first need to get a thorough understanding of your accounts. The first 30 to 60 days is account analysis. How many channels you are advertising on will determine the length needed to properly develop the report.
Generating results is an ongoing process. By month three, you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months four through nine and on are for optimizations of campaign structures based on what is working.
The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness.
If you’re in B2B and see five-to-six-month sales cycles, you can expect the same timeframe in socials, if not slightly longer.
If you’re in B2C or B2C eCommerce, you can expect a boost by month three or four once we nail the target and messaging.
How much disruption will your work with us create?
Our work shouldn’t be disruptive by any means, but rather complementary — if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.
Do you guarantee results?
We offer and assume 100% of the risk with a no-strings money-back guarantee.
We focus on our clients’ success by delivering more than what they expected. We guarantee that you will see us as a partner after 60 days or your money back.
Also, our contracts are good ‘til canceled. If you’re not satisfied, you can cancel at any time.
We offer you our full expertise and promise that you’ll be happy and see us as your partner for your business growth.
We promise you’ll see the value in the way we operate, in our work, and in the results we deliver.
Do you work on other social media platforms?
Yes. Depending on the program you select, we can work on Facebook, LinkedIn, Twitter, and Google.
