Google Ads Management Services
When consumers are looking for a product, service, or information, their first stop is usually Google. Their extensive network encompasses search, display, and video, and when someone has a question, you can make your company their solution.
Learn more about why you should consider using this platform and its robust tools to propel your business and how our Google ads management services can help.
Does This Sound Familiar?
I Don’t Know How to Create a Successful Google Ads Campaign
Every successful Google Adwords campaign starts with a checklist that includes key tactics and a step-by-step process. We will weigh all factors and variables and align them with the goals of your specific campaign.
I'm Struggling to Navigate the Bidding System
Our paid media specialists work with you to develop sophisticated and competitive bidding strategies to identify where the focus should be. Many businesses try to do it independently and miss the mark, leading to missed sales opportunities and excess spending. With us, you won’t miss.
How Do We Effectively Manage Quality Score Measure and Ad Rank?
Every time your keyword receives an impression, your quality score is calculated. This means that depending on the number of impressions your keyword receives, your QSM and AdRank could be calculated multiple times a day. Uhuru will manage your keywords, quality score measure, and ad ranks in conjunction.
Why Do You Need Google Ads?
Increase Visibility and Brand Awareness
Google Ads has a higher click-through rate than all other ad types. This is largely due to the fact that Google Ads are triggered by potential customers generating a search query. With Uhuru’s Google Ads management services, you will also see an increase in conversions, leads, and sales through the use of relevant ads and landing pages
Develop Buyer Personas and Customer Journey Maps
By developing your buyer personas and creating customer journey maps, you will be able to make informed decisions about the placement of your campaigns—so they end up in front of the people who are most likely to buy.
Maximizing Your ROAs
At Uhuru, we work to understand and help you accomplish your business goals. Maximizing your ROAS begins by using your KPIs to build out marketing campaigns.
A/B Testing and Optimization
We take a deep look at data and use it in A/B testing and optimization to be sure your ads are performing well. Analyzing ad performance and optimizing them based on data is an ongoing and evolving process but testing is always the best approach.
Actionable Strategy for Landing Pages
Optimizing landing pages generates leads and helps determine where those leads are in their buying journey. With Uhuru’s Google Ads management services, you will receive an actionable strategy to get the most out of your landing pages.
Optimizing Google Ads to Grow Your Business
Want to learn more about how a full-service Google Ads agency can help you? We’re prepared to take a complimentary look at what you’re doing to help guide you where you need to go.
Uhuru’s Approach to Google Advertising
Google Ads Audit
At Uhuru, our goal is simple: plan and run integrated campaigns that generate leads and build loyalty. We work with you to execute a Google Ads audit and develop a solid strategy to further your bottom line.
Monitor Ads and Optimize Trends
From there, we will monitor your ads and optimize them based on trends and engagement. At Uhuru, our metrics-focused approach has resulted in predictable, repeatable gains for our clients—and our Google Ads management services can help you realize similar results.
Full Service Digital Marketing Partner
When you hire Uhuru, you’re hiring a true full-service digital marketing partner. Our team has in-depth experience and superior quality of work to provide you with a competitive advantage. We exist for one reason: to build our clients’ brands. We are committed to providing strategic, creative, and effective campaigns that help your business grow.
Agile Approach to Marketing
Our team is unique because we’re marketing gurus and passionate creators. You’re hiring an experienced team of strategists, professional bloggers, editors, graphic designers, social media experts, web developers, and more. We take an agile approach to marketing, which gives us the flexibility to pivot based on your business needs.
Scale Your Business
With Uhuru’s Google Ads management, we also provide you the data and insights to scale your business. All of our clients know we are helping them achieve their business goals and see us as a long-term trusted advisor, not merely another vendor.
Our Work Speaks for Itself
“Take a look at some of the many instances where we have left people better than we found them...”
Antonio Scognamiglio
MAZUUM | Owner
Frequently Asked Questions
About Our Google Ads Management Services
When can I expect my campaign to start seeing results?
It takes a couple of weeks to see results once you launch a paid ads campaign. During the first weeks, our experts run experiments and gather data, allowing us to understand how users react to the campaigns and how they behave once they reach the landing pages. Once we have enough data, we optimize the campaigns to reach more people, decrease ad spend, and generate more conversions. In our experience, companies that allocate larger budgets to their campaigns see results faster.
How much do Google Ads cost?
There are two costs that go into running a Google Ads campaign.
The first is ad spend (i.e., the amount of money you want to spend running the campaign). This can be as little as $1 USD a day, up to thousands of dollars a day. Larger budgets tend to get faster results.
Second, you might want to hire someone external to your company (an agency or freelancer) to manage your campaigns. Agencies and freelancers can charge a fixed fee for running campaigns, or a variable fee based on the number of campaigns and/or ad spend. For more information about Uhuru’s PPC Marketing services and pricing, please visit our BAA Program page.
Will Uhuru utilize smart campaigns?
It depends on the client’s needs. Google’s Smart Campaigns are easy to use and deliver great results, however, they limit the number of experiments you can run and optimize. Our strategists prefer running traditional PPC ads for larger campaigns, as this gives them more flexibility to improve these campaigns in the long-run. On the other hand, there are moments when we might suggest using smart campaigns, especially for short-term lower-budget campaigns.
