Develop an SEO and Content Strategy to
Drive Traffic & Leads
Your search engine optimization (SEO) and content strategy is a process of planning content designed to rank in search engines. Developing an SEO-driven strategy ensures you have content targeted at words your buyers are searching for and helps you show up at the top of their search results.
Does This Sound Familiar?
Your Ideal Buyers Don’t Know You Exist
You have an amazing product that delivers value to your target audience, but if they don’t know about you, you can never help them be successful.
Your Competitors Always Outrank You on Search Engines
Somehow your competitors always seem to grab those coveted first-page search engine results. How do they do it? What’s their secret?
You’ve Implemented SEO Tactics But None Seem to Work
Marketers come at you throwing around acronyms like SEO and SERP and SEM, and you’re lost. What’s worse, conflicting advice leaves you wondering if search engine optimization works.
Why Do You Need a SEO-Driven Content Strategy?
Increase Search Engine Traffic
Search engine traffic helps drive buyers who are looking for a solution right to your door. Increasing this type of traffic puts you in front of more people who need you.
Improved User Experience
Google wants to send traffic to sites that provide a good user experience. If it can tell people are leaving the site quickly, it will decrease your rankings. Practicing SEO helps improve your user experience, so leads flow through your website smoothly.
Increased Conversions
More search traffic to your site can result in improved conversions and more leads for your sales team. (Don’t worry – we’ll give you all our secrets on how to do this.)
Brand Awareness
The more your ideal buyers see your brand, the more they’ll be aware that you exist, that you can solve their problems, and that you can improve their lives.
Brand Authority
Search engine optimization best practices help you garner domain and industry authority, so your prospects look to you as the expert.
We Create Content That Ranks
& Gets Found By Your Buyers
Discover why your content is not ranking on Google and what to do to fix it.
Uhuru’s Approach to SEO and Content Strategy
Start with Optimizations
We’ll analyze your current content assets to optimize existing content. You likely have tons of content just waiting for prospects to engage with it. We help you know what digital content to optimize for improved search rankings.
Maximize & Improve Current Keywords
Your site may already be ranking for some keywords. We’ll assess the current search engine and keyword rankings and create a report of keywords to maximize. With the audit of your current rankings, we’ll find related keywords and search query opportunities.
Competitor and Industry Research
Your competitors provide insight into what your ideal buyers are currently searching for online. We use third-party tools to analyze the competition and discover new content to create to attract visitors to your site.
Content Production Schedule Creation
Your content production schedule is focused on keywords that will drive your leads to your sales team. We develop an effective and valuable content plan that invites engagement and conversions.
Leverage Content for Leads
Develop and position each piece of content to strategically drive leads from search traffic. Our copywriters follow SEO best practices to create content that ranks and gets you in front of your target audience.
Don’t Take Our Word For It
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
Frequently Asked Questions
About SEO and Content Strategy
I already have an SEO agency, why would I engage with Uhuru?
Just as there are many great SEO agencies, there are many that are following dated practices. Uhuru’s experts stay at the top of SEO best practices and create cohesive strategies so that all your digital marketing content improves your lead generation.
What should I look for when hiring an agency to manage my SEO?
If you found us by searching online, you know that we understand how to create content that ranks. First, analyze if the agency website is ranking for any keywords themselves.
My customers aren’t searching online for me. Why do I need SEO?
If you’re asking this question because you don’t have search traffic, we suggest implementing SEO first to see if buyers are searching for you. The majority of B2B buyers do their online research before engaging with a sales rep, so you may be surprised at how much search traffic you start to get.
I’ve tried SEO, but my site doesn’t rank. Why is that?
It could be that you’ve received poor SEO advice or that you haven’t tried it long enough. We’d want to deep dive into what you’re currently doing to determine the best approach to your content and SEO strategy.
