Lead Magnet & Content Offer Creation
For Lead Generation
A lead magnet or content offer is often called a marketing asset that provides your ideal customers value up-front at no obligation. This piece of content writing could be an eBook, tool, quiz, webinar, or even an audio file that your prospect downloads in exchange for contact information.
These extremely valuable assets help you build trust and move your ideal buyer down your marketing funnel.
Does This Sound Familiar?
Lead magnets work as a lure to reel in prospects. The lure is valuable and informative content writing that speaks to their needs and challenges. This will develop authority as an industry leader and, therefore, loyalty.
You can create amazing content writing but if your audience isn’t downloading your offer, you’re not converting. We develop actionable steps that will get your consumers to download your content.
Brand awareness promotes brand trust. Trust within your brand not only persuades consumers to buy your product but also to tell others about your company. For your marketing strategy to be effective you need to provide valuable, relevant, and consistent information to a clearly defined audience.
Why Lead Magnets Are Essential in Marketing
You demonstrate that you are on their side by providing up-front value at no obligation to prospects. Lead magnets created with their challenges and triggers in mind will help you show them just how far you’ll go to help.
Showcase Authority and Expertise
Your lead magnets are a perfect place to display your subject matter expertise to help guide your users through to a successful resolution to their problem. When you pack your content writing with helpful information or provide a different perspective on a common issue, your prospects will see that you are the leader in your field.
Generate Hot Leads
When done right, your offers can take a cold lead and turn the person into a raving fan. The majority of consumers and B2B buyers research online before making a purchase, and your lead magnet can prepare them to make an informed decision.
Attract Ideal Buyers
Through lead magnets, you are distributing proof of your expertise to your target buyer. The consumers that are interested in what you have to say are viewing it—they come to your page because they felt you could be an answer to their problem or question, or to somehow better their lives.
Great for Organic Search
Google will recognize that your content is useful and provides the answer to what people are searching and it will, therefore, rank higher in the search results.
Create Lead Magnets That Convert
Ready to supercharge your lead gen with conversion-optimized lead magnets?
Uhuru’s Approach to Lead Magnets
Before you can provide value to anyone, you first need to understand what they need. We build your buyer personas and use them as the foundation for every marketing asset we help you create. Knowing their unique challenges allows you to create content that drives purchasing behavior.
You may have the perfect lead magnet sitting under your nose. We assess your existing content assets to leverage content writing you’ve already created and identify gaps so we can create lead magnets that provide your target audience with a complete picture of the problem and your proposed solution.
Our expert marketers and copywriters work with you to develop compelling offers for your target audience. Each asset is written to move your lead through the buyer’s journey so they can make an educated purchasing decision at the bottom of your sales funnel.
No lead magnet is complete without a multichannel campaign to drive prospects to your landing page. Once we’ve created your content offer, we develop a full campaign complete with landing and thank you pages, an email nurture series, and paid advertising to grab the attention of your target audience.
To keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page. The editorial calendar will show the plan for the content we’ll produce each quarter.
Don’t Take Our Word For It
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
MAZUUM | Owner
Frequently Asked Questions
About Our Content Offer Services
We collaborate with your team to understand how to frame the problem and solution. Then our copywriters and strategist perform in-depth research to develop professional copy.
Yes! We want you to add your ideas and unique perspective for both copy and design, so we look forward to your feedback at each revision stage. Our specialists work to implement any changes you need in a timely manner.
Absolutely. You’ll see it a few times, actually. After the first draft of the copy is done, we’ll send it to you for revisions. You’ll see it again at least one more time before it goes to design, and then again after our designers have worked their magic.
Typically a content offer takes about a month to create, from conception to a final product being published on your site. It can take longer, however, for more in-depth offers or offers that require web development.