We Create a Marketing Roadmap
That Achieves Results
Your marketing roadmap outlines the actions you need to take to achieve your marketing goals. This roadmap or execution plan helps you and your team stay on track and take the necessary steps each week to develop campaigns that get results. At Uhuru, we’ve put together hundreds of execution plans and we can help you focus on the right activities to skyrocket your growth.
Want to know more about how to create a marketing plan that works?
Does This Sound Familiar?
We Have Team Misalignment
Your team won’t know the next steps they need to achieve your business goals without a thorough marketing roadmap. Each of your team members should be on the same page from the get-go to ensure the smoothness of processes.
We Are Experiencing Poor Coordination
Without clear direction, marketing becomes haphazard, which turns into unpredictable lead generation and sales. Employees may be left unhappy, and you could risk losing them, while customers will avoid a company that doesn’t have all their ducks in a row.
We Are Unable to Properly Measure Performance
It’s difficult to measure your marketing efforts’ success if you don’t know the end goal. How can you have a real plan without a map showing where you’ve been and where you want to go? Having a sound strategy in place is critical.
Why Do You Need a Marketing Roadmap?
Ensure Marketing Efforts Align With Business Goals
Each campaign in your marketing roadmap has one purpose: helping your business achieve its objectives. This kind of alignment simplifies how you measure the success of marketing efforts and ensures you aren’t spending time on activities that don’t move you toward your goals.
Provides Strategic Direction for Your Team
With a cohesive approach to marketing, your team knows exactly what step they need to take next. Instead of random campaigns that waste time and budget, they’ll be working together toward predictable sales and revenue for your company.
Long-Term View of How You Promote Your Brand
Your marketing roadmap provides a clear picture of how you are going to promote your brand over the coming months. While tactics and strategies change, the big picture should be all about achieving your goals.
Increase Your Return on Investment With a Marketing Roadmap
When campaigns aren’t working together as a cohesive marketing strategy, you’ll spend money, time, and resources without much to show for it. Cut waste and ultimately bring about both happier employees and customers. Be organized internally before sales can pour in.
Understand the Competitive and Industry Landscape
Your marketing roadmap will require a complete analysis of your business, which will include a competitive and industry landscape assessment. We deep dive into what your competitors and industry counterparts are doing, this way we can recommend where we need to stick to best practices for your vertical as well as where we can get creative.
Get Results from Your
Marketing Efforts
Discover the steps your company needs to take to achieve your marketing goals.
Uhuru’s Approach to Developing Your Marketing Roadmap
Determine the Your Unique Value Statement and Offer
To create your marketing plan, we need to understand you, your team, and your mission. Once we get to know you, we can help you choose the right path for your organization. We want to identify the best way to communicate what makes your brand unique and how you can provide value to your customers.
Define Your Buyer Personas
Every marketing plan should start with personas as the foundation. We get to know your customers so that each marketing tactic you implement is focused on delivering value to the people you serve. The purchasing journey has changed, your consumers want to feel like you understand their challenges and are speaking to them – defining your buyer personas is the first step to accomplishing that.
Analyze Your Current Marketing Assets to Leverage Existing Collateral
The last thing you want to do is waste resources, leveraging existing collateral is a great way to avoid this. You likely have marketing assets collecting dust. We help you discover how to use what you already have in conjunction with new assets to create a roadmap that covers the full buyer’s journey.
Outline and Define Your Marketing Roadmap Goals
You can’t measure the success of your marketing roadmap without articulating your goals. Your KPIs or Key Performance Indicators, are what you could consider the blueprint to your marketing success. We work with you to uncover the metrics you need to review regularly that will show you the success of your campaigns.
Develop a Marketing Plan That Moves You Toward Your Goals
With all of this background in mind, we create a marketing plan that creates a direct path toward your goals. We review with you monthly and quarterly to make sure the priorities are still the same and to see if or where adjustments need to be made. At Uhuru, we value consistency, transparency, and results for our clients.
Our Work Speaks for Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
Frequently Asked Questions
About Developing a Marketing Roadmap (Execution Plan)
I already have an in-house marketer. Do I really need Uhuru?
Uhuru comes alongside small or single person marketing teams to help them achieve their potential. Our team has decades of collective experience creating marketing strategies that work and we give you access to expert brains to power your campaigns.
My marketing isn’t seeing an ROI - can you help fix this?
Yes, but first you need to determine what an ROI looks like for your company. We work with you to develop well-defined marketing goals that align with your business objectives so that we can take daily actions to achieve those goals.
I don’t have time for strategy. How can I take action now?
Taking action without defining goals is like trying to run a race where someone keeps moving the finish line. While we can recommend some actions or best practices you can implement now, you need to make time for strategy to get real results from your marketing.
