Outbound Lead Generation Services
The best use of a salesperson’s time is having revenue-generating conversations. Increase your sales velocity, remove low-value activities from high-performing salespeople’s workload, and provide your sales team with a predictable stream of qualified leads.
Outbound
Why Do You Need an
Outbound Lead Generation Strategy?
With our program you’ll have lead generation and sales support as an integrated part of your business. Our outbound lead generation services is fully managed by our Lead Gen Specialists (LGS) and integrates into your working sales systems. With a compatible time zone for both E.U. and U.S. markets.
In 2–4 weeks, your new lead gen team is ready with a deep understanding of your target persona and the products and services sold to help support your growth. We manage sales development, lead verification, and outreach.
Decrease TIME to Revenue and establish a strategic foundation for your future outbound and account-based selling success.
Outbound Lead Generation Program Core Features
Our outbound lead generation programs are designed for businesses committed to growing through digital outbound channels and have a dominant focus on account-based selling, social selling, and ongoing optimization of your outbound lead generation system.
The Uhuru Sales System:
Stop worrying about being billed for every email, call, and meeting. There are no charges for client meetings and communications!
Agile & Scrum:
Our experts don’t just set it and forget it, we actively monitor and optimize your outreach to ensure your investment is getting you results.
Work Within an Agile Framework:
Uhuru moves twice as fast, has more predictable outcomes, and gives our agile agency—and our clients—a competitive advantage in their digital advertising efforts. Learn How Our Agency Uses Scrum for Agile Marketing.
Outreach Strategy:
You can rely on your dedicated expert, a hybrid professional with a unique blend of capabilities and experience in outreach and business growth.
BA Program Points:
Enjoy 24/7 access to activities, task lists, campaign milestones, files, and messages. The platform is totally intuitive and transparent.
Complete Activity Transparency:
Adapt your strategy monthly with monthly meetings that include full updates on all activities, results, and recommended action plans.
- And a Dedicated (Hive) Team:
From day 1 of your program you have a dedicated team that represents a variety of skill sets that are dedicated to getting you results. Learn more about our hive marketing team structure.
We Help You Solve Your Biggest Lead Gen Problems
Is your sales department having difficulty filling the sales reps pipeline with quality leads, do you need a quality outbound approach and predictable lead generation for ongoing growth? We help you solve your lead generation problems with our strategic approach and predictable lead gen efforts.
Our Work Speaks For Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
Antonio Scognamiglio
MAZUUM | Owner
Outbound Program of Lead Generation Management
Each program comes with one dedicated Lead Gen Specialist, Quality Assurance Specialist, and an Outreach Specialist.
Previous slide
Next slide
Our Outbound Lead Generation Process Highlights
During the strategy phase, we first decide if the lead satisfies your ideal-buyer criteria and fits the target persona. Listed below are the most common attributes we take into consideration when prospecting. Each set of criteria is tailored to your specific needs to maximize our efforts.
Location
Annual revenue
Horizontal or vertical position in the market
Type of decision-maker
Tools they use
If they have bought similar services before
If they are active on social media (relevant channels)
Ongoing Outbound Execution
When verifying leads, we make sure each prospect is who they say they are and we have a method to reach them. In this case, that means that they still work in a decision-making role in the target company.
In situations where prospects turn out to be unverifiable or no longer work at the company, we find the next best contact to reach out to within the company and verify that the prospect’s new company and role fit the ideal-buyer and persona criteria.
Our outreach process consists of two phases: initial outreach—through, for example, LinkedIn—and the subsequent follow-up. Our team uses a variety of outreach methods and channels in customized sequences and frequencies.
Before we begin the outreach process, we ensure that the social accounts of your sales team are optimal for establishing authority and building trust. If your sales team’s profiles are not optimized, we can help.
In your Outbound Outreach Program with Uhuru we’ll manage:
Monthly Consulting Calls and Weekly Reports From Your LGS
As part of your program, we provide a monthly review call of our progress and review reporting, so you can feel confident that we are meeting your lead gen and sales goals. We also provide sales and lead generation consulting through a 60-minute end-of-month meeting.
During these monthly recap and consulting meetings, we review performance, optimizations, strategy, recommendations, and next steps.
Don’t think that our monthly meetings are the only time we connect. We spend time helping you analyze existing results and strategizing for each next step in our weekly meetings. We are an extension of your internal sales team and here to help you reach your goals. We don’t charge extra for consulting calls or weekly touchpoints.
Our Work Speaks For Itself
“Uhuru takes the 'nail it then scale it approach' and has experience in strategy and tactics for both ends of this spectrum. You will be in good hands working with Uhuru.”
Alister Rollins
MoveGB | Founder, and CEO
Frequently Asked Questions
About Outbound Lead Generation
How long before we start seeing leads?
Short answer: Leads delivered in about 30 days. Our team has a 2-week adaptation period to get up to speed on your sales processes and buyer personas. After that, our aggressive outreach starts. You will see results during the first weeks of outreach. To reach maximum conversion potential, it typically takes 60–90 days of adjustments, but the results are visible well before that.
Are we spamming people?
No. We’re doing personalized 1:1 outreach. If people reply that they’d like to be unsubscribed, it’s just a sign to bring the personalization to a higher level.
Are the software programs you use for outreach included in the price?
No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have accounts with a number of software programs.
List of software programs and accounts to properly execute outreach (some of these tools change based on platform compatibility):
- LinkedIn Premium
- HubSpot
- G Suite
- LinkedHub
- NeverBounce
List of software programs we recommend you use for advanced integration:
- LastPass
- Slack
- Jira
- Zapier
How does this outbound program fit with my inbound marketing efforts?
Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales.
Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.
When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen.
I’m already investing resources into inbound marketing, why do I need outbound?
Inbound is a long-term game and a necessary component to the foundation of your marketing strategy. But if you need to generate sales now, you have to have some outbound activity to drive monthly or quarterly performance initiatives.
If you don’t do outbound you’re at the whim of Google, your inbound initiative campaigns, and the buyer’s journey in a variable market. So, you need to go after the market in as many ways possible in order to optimize your lead-to-customer conversion rates.
Customer acquisition is about reaching people where they live and providing them value. It’s about getting in front of them instead of waiting for them to be ready to buy. Outbound allows us to do just that.
How many leads will I get per week/month?
These metrics are most dependent on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and how complex your sales offers are. For the Fastest package, we will generate and reach out to 400–600 leads per week.
Is this GDPR compliant?
Yes, our outreach strategies are 100% GDPR compliant.
The EU General Data Protection Regulation was designed to protect and empower citizens’ data privacy and reshape the way that organizations approach data protection. It is the strictest of all global data privacy laws, so being GDPR compliant means that you are following the strictest protocol—no matter which country or continent you are conducting business in.
We generate leads by reaching out to prospects through publicly available information only. This information is available to the general public.
It’s important to note that our team signed an NDA, and we will sign a mutual one prior to strategy implementation to ensure confidentiality for both parties.
How can we be certain the data you collect is collected only for us?
In addition to the mutual NDA we will sign, we only use your company’s G Suite and other accounts controlled by you. We will never store your sales data on our own accounts, which means you will always have access to your leads’ information and all records of communication.
When is the best time to invest in outbound sales?
If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.
The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts.
