Get a Channel Audit
& Optimize Results
During a channel audit, we dive into each channel currently being used in your marketing and sales efforts and carry out a thorough assessment. Our evaluation will help you see where the gaps are so you can make appropriate tweaks, stop doing something altogether, or adopt new methods. We might find that a specific channel isn’t performing well or a different way you could be utilizing it. Some of the channels we audit include Google Ads, YouTube Ads, Bing, email, web forms, chatbots, etc.
Does This Sound Familiar?
You’ve spent time, efforts, and company funds to create a great marketing plan. You signed up for the channels that seemed popular at the time, you did your research, you allocated the resources to populate those platforms and create ads regularly—and ultimately, you’re just not seeing the numbers you’d hoped you would. Our channel audit helps determine where to make those optimizations.
When you’re developing a marketing strategy, there are so many methods, tactics, channels, campaigns, etc., to evaluate – it can be overwhelming! But when you work with a full-service agency like Uhuru, we relieve that pressure and guide you through the entire process, so you use the right channels for your marketing strategy.
You may have completed a channel audit but still don’t have a clear direction for how you should proceed with your marketing strategy. It takes experience and constant readjustments to develop an ongoing plan that will yield the desired results. Our Uhuru experts conduct and report opportunities from channel audits regularly.
Why Do You Need a Channel Audit?
Measure Your Data, Insights, and Analyses
Data is critical to making calculated moves. Even if you’re not doing poorly and therefore think you don’t need help, even if you think something is working decently, the data will provide you the numbers to guide you in your actions.
See a Quicker Boost in Reach, Engagement, and Growth
We complete channel audits to quickly see significant boosts in your online reach, engagement, and traffic growth. We don’t just take over your PPC campaigns without analyzing what is working and what needs to be redone. Don’t keep campaigns running without analyzing for optimum results.
Get the Most From Your Channels
When you understand your channels and how each channel plays a specific role in accomplishing your company objectives, you will let the channels work smarter for you. Without an understanding of what you are working with, you won’t know how to utilize the opportunities.
Reduce Your Risk - Make Educated Decisions
An audit of any kind will help eliminate your risks. It will empower you to make educated decisions for your business. Your choices have the data and insight to reinforce your chosen approach, giving you confidence in your strategic direction and the investment you’ve made.
Generate Funnel Opportunities
Your campaign funnels are designed to attract as many leads as possible and then convert those leads into contacts for your sales team. When you conduct a channel audit, you have a clear picture of where the opportunities lie for you to create a campaign to generate the leads you are after.
A Channel Audit Will Take Your Strategy to the Next Level
With our channel audit, we revamp your entire system (if needed), ensuring that the channels you’re using will generate the results you are looking for.
“The Uhuru Way” of Performing a Channel Audit
A channel audit shows what is working, what isn’t working, and helps light the way to how to do things better. Uhuru focuses on fully understanding our client partners to best fuel the success of others’ businesses. We are not happy if our customers are not thrilled and never stop at “okay.” We personalize and aim for greatness.
We believe in diversifying your outreach channels, as it allows our clients to appeal to their audience’s different communication styles—and, ultimately, convert as many leads as possible. With one of our main package offerings, for instance, known as the BA Attack Outbound Program, businesses have realized simply explosive growth through their newly organized digital outbound channels.
Many companies focus on social selling, account-based selling, and the ongoing optimization of their outbound lead generation system—and they have loved that we manage all of that for them, so they don’t have to. Uhuru employs methods that we tried and tested ourselves repeatedly for years, perfecting it internally before we offered it to any of our client accounts.
After we work our magic, you might be pleasantly surprised by the number of qualified leads the channels you are currently using will generate.
We will identify the most valuable type of content for your audience on each of your channels. Your reporting and channel audit only takes you so far, but Uhuru will be able to develop the content strategy to best complement the channels you use and speak to your target audience.