What is a Situational Assessment?
We are big on targeting and precision here at Uhuru. When we do something, we do it with purpose. We don’t make a lot of guesses, because that could lead to waste—a waste of money, time, effort, and other staff resources for both parties in an engagement. And we believe you should operate this way, too. A situational assessment will help you figure out the very best moves to make depending on the situation rather than employing a more generic, blanket solution.
Does This Sound Familiar?
Your company environment should be an analysis of all the internal and external factors that can influence the influx and efflux of your business. To address specific issues and do what is needed, you need to be able to examine your current situation and use data to steer your path. We can help you do this.
How can you utilize gathered data as a map for your strategy if you don’t know what the numbers are telling you? If you are unable to translate the results of your situational assessment, having all the right tools will be meaningless. Understanding how to segment your results to gain insight is the only way you will be able to discover opportunities.
You are doing these assessments to take the rendered information and put them into actionable steps for the betterment of your business. If you can’t understand what the data tells you, you can’t be productive with the information. Distinguishing the data that will be impactful, takes experience and expertise, this is what we will bring to the table.
Why Do You Need a Situational Assessment?
Determine the Strengths and Weakness of Your Business
When a situational assessment is conducted, you can know exactly where you are doing well and where you need to improve upon things. This is the best way to make a plan moving forward. You may have established your company’s strengths and weaknesses, but haven’t established the best way to take advantage of those factors, this is where you can rely on Uhuru.
Identify Dynamic Marketing Opportunities
Your analysis will show the gaps and illuminate the best way forward, so all the best marketing methods can be utilized successfully. We ensure you are made acutely aware of more than just the “data”, but how that data translates into marketing opportunities. This way, we can develop a roadmap to success for your business.
Determine the Competitive Landscape and How it Compares to Your Business
Your competitive landscape is what will arm you with the weapons to come out on top, ahead of the curve of your competitor. This enables you to see how you compare with your competition and, ultimately, how you can begin to rise above than the rest. Get insight into what they’re doing that you are not yet doing but should be, and what they’re doing wrong that you can avoid.
Determine Threats and Opportunities With an Opportunity and Issue Analysis
Every marketing plan should clearly define the issues and opportunities in order to accurately move forward. Knowing what threats and opportunities exist will help you meet your goals faster—even exceed them. We help you see what’s out there so you have a solid framework upon which to base your transformation.
Determine Key Internal and External Environmental Factors
Not every business will face the same challenges – which is why a comprehensive review of the internal and external factors needs to be customized and constantly reviewed to stay up to date. There are factors that will be specific to your industry, size and other variables. Once you know more about your business, on a deeper level than you have explored before, you can take your sales much farther.
Schedule a Free Marketing Audit
You could be missing out on great opportunities. Have you proactively brainstormed all the possibilities? When we conduct a situational assessment, we will dig deep.
Uhuru’s Approach to Situational Assessment
When you do things the Uhuru way, you get strategies that are customized to you with processes and procedures that are clear enough to follow on your own if you so desire, plus they’ve been tested time and time again to ensure effectiveness. We start by clearly defining the nature and scope of the problem so we know how to attack it in the right way.
We have been shaping and perfecting our methods over the years, learning and enhancing with each and every experience. We don’t offer anything to a client unless we have used it on ourselves and know it works. You may have the right tactics to overcome your challenges, but not the best strategy to approach it. This is where we come in.
While a different situational analysis might be helpful to a degree, what you really need is a Uhuru-style situational assessment. We get down into the smallest details for full ranging determination of your company. When nothing is missed, we will be able to create a new strategy, based on informed and educated decisions to completely optimize your business efforts better than ever.
When we develop a marketing strategy, we put it all out there for you. You will never feel lost or confused or that you’re being kept in the dark. Transparency and attention to detail are some of our highest held values. We are very meticulous in our approach to collecting data, without the right approach to your data, your insights could be skewed. We take pride in communicating to you all the factors that will be a variable to getting your desired results.
This is done in order to ensure efforts and actions are not repeated or wasted unnecessarily—we’re about success repeatability, not redundancies. Save time, money, and other resources when you adopt our approach. Streamlining your approaches and strategies with Uhuru will allow you to focus on other aspects of your business – Leave the marketing to us.
Our Work Speaks for Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend”
MAZUUM | Owner
Frequently Asked Questions
About Situational Assessment
You can act on them yourself if you’d like, as the information we give is detailed enough to provide an actionable roadmap—or, the smarter choice: bring on the experts at Uhuru to guide you on your path. Doing anything for the first time can be tricky and we would be happy to make sure everything goes smoothly for you and that you are able to fully realize the benefits of your investment.
Yes! Anything we do for your company will be based on our proven methods but ultra-customized for your company needs. We do not employ a generic or cookie-cutter approach. At Uhuru, we do not believe that is what will get you the best results, as we know that no two companies are the same. We respect this fact and aim to wholly understand what makes yours unique so we can use that to drive your bottom line.