Digital Marketing Resources by Uhuru University

Learn about the best digital marketing, sales, and website design best practices, tactics, and how to's. We've tested it, perfected it, and created these free resources just for you!

RESOURCE LIBRARY

Used and loved by world-class teams.

Whether it’s a step-by-step ebook about content marketing or an industry-specific case study detailing how a client increased their sales, we have the tools you need to create and implement a successful digital marketing strategy.

  • Full Inbound Funnel
  • Content Creation guide
  • SaaS Marketing Guide - Download
  • result-driven guide
  • content amplification guide
  • Consultative Selling
  • Facebook Retargeting Guide
  • Fashion Ecommerce Content Marketing

Tools That We Use and Recommend

Below you will find a list of all of the software that we actively use at Uhuru in many of our client engagements and sales/marketing training.

  • HubSpot CRM

    HubSpot

    Do you need a simple CRM that you will actually use? We recommend HubSpot. We’ve been using HubSpot for years to track all of our sales activity for both our agency and our clients. It’s simple and user-friendly, which is why we love it and recommend it to anyone who’s looking for a CRM to start with.

    Contact us to see if HubSpot is the right marketing automation tool for your company.

  • GSuite/Google Apps

    Google Apps

    Our businesses live and breathe on Google Drive, Docs, Spreadsheets, Drawings, and GMail accounts. We own at least 100+ email accounts for various cold emails and operational purposes across our various businesses. Google freaking rocks—enough said.

    Click here to sign up for Google Apps.

  • Linkedin Sales Navigator

    Sales Navigator

    People often ask if we use a premium version of Linkedin for the outreach campaigns we run at Uhuru. The answer is yes, we use LinkedIn Sales Navigator. This sales prospecting and lead generation tool gives you advanced search criteria and the ability to do a much higher volume of outreach. To see its power in action, check out this article we wrote on “Social Selling: The Definitive Guide.”

    Click here to sign up for LinkedIn Sales Navigator.

  • Slack – Team Communication

    Slack Logo

    If you have a team, you need to be on Slack. It’s essentially like an old AOL chat room, but with different channels for different topics (and modernized technology, thankfully). Our team lives and communicates on Slack every day. We discuss things business-related, but also fool around and post lots of marketing jokes. Slack is free for quite a while until you need premium features, which makes it a great beginner’s tool.

    Click here to sign up for Slack.

  • Jira – Scrum Team Ops

    Jira Logo

    Jira is powerful and awesome. While we love tools like Asana and Trello, they have their limitations. These tools are great for storing stuff, but not as good for accountability, assigning tasks to others, and tracking to make sure they were done—this is where Jira excels.

    Jira is all about accountability and collaboration between team members. If there is a task to be done in our company, it’s in Jira. In fact, we often use the phrase, “If it’s not in Jira, it doesn’t exist.”

    Click here to sign up for Jira.

  • LastPass

    LastPass Uhuru

    Meet our best friend and gatekeeper: LastPass. LastPass is a password vault that automatically fills in passwords and usernames when you open a login page once they’re added. You can add people in your organization to your folder so they will also have access to login information for the company accounts.

    Click here to sign up for LastPass.

  • Zapier

    Zapier

    Zapier will save you more time than you can ever imagine. An automation tool, Zapier connects your apps and automates your workflow, moving info between over 750 web apps automatically. This lets anyone build integrations with just a few clicks to automate chores around Twitter, HubSpot, MailChimp, Wufoo, and more. If you are doing repetitive tasks, we’re willing to bet that Zapier can automate them.

    Click here to sign up for Zapier.

  • NeverBounce

    Neverbounce

    NeverBounce’s real-time email verification and list-cleaning service is a scalable and reliable platform for reaching real recipients via email that is backed by concierge-level support. This tool provides verification of email lists, reduction of bounce rates, and improved deliverability of emails sent through the marketing and sales teams.

    Click here to sign up for NeverBounce.

  • LinkedHub

    LinkedHub

    LinkedHub is a technology that automatically sends connection requests and follow-up messages to people who meet certain criteria through your LinkedIn profile.

    Click here to sign up for LinkedHub.

Top Books & Educational Resources

We’ve prioritized a few of the best resources at the top of this list. After that, the resources are listed in no particular order.

 

Sales

How to Win Friends & Influence People | Dale Carnegie

Influence | Robert Cialdini

How I Raised Myself From Failure to Success in Selling | Dale Carnegie

The Ultimate Sales Machine | Chet Holmes

The Sales Acceleration Formula | Mark Roberge

Customer Success | Dan Steinman, Lincoln Murphy, and Nick Mehta

Same Side Selling | Ian Altman and Jack Quarles

No Excuses! The Power of Self-Discipline | Brian Tracy

What They Don’t Teach You at Harvard Business School | Mark H. McCormack

Predictable Prospecting | Mary Lou Tyler

The 7 Habits of Highly Effective People | Stephen R. Covey

 

Marketing & Persuasion

Resonate | Nancy Duarte

All Marketers are Liars | Seth Godin

Permission Marketing | Seth Godin

Tribes | Seth Godin

The 22 Immutable Laws of Marketing | Al Ries and Jack Trout

Blue Ocean Strategy | W. Chan Kim

Scrum | Jeff Sutherland and J.J. Sutherland

The Five Dysfunctions of a Team | Patrick Lencioni

Competitive Strategy | Michael E. Porter

The Lords of Strategy | Walter Kiechel III

NLP: The Essential Guide to Neuro-Linguistic Programming | Tom Hoobyar and Tom Dotz with Susan Sanders

Introducing NLP: Psychological Skills for Understanding and Influencing People | Joseph O’Connor and John Seymour

 

Advertising

Reality in Advertising | Rosser Reeves

My Life in Advertising and Science Advertising | Claude C. Hopkins

How to Write a Good Advertisement | Victor O. Schwab

Confessions of an Advertising Man | David Ogilvy

Ogilvy on Advertising | David Ogilvy

How to Think, Speak, and Write More Effectively | Rudolf Flesch

 

Management

Building the Agile Business Through Digital Transformation | Neil Perkin and Peter Abraham

The Essential Drucker | Peter F. Drucker

The Advantage | Patrick Lencioni

No B.S. Ruthless Management of People and Profits | Dan Kennedy

E-Myth Mastery | Michael E. Gerber

Lean Six Sigma For Leaders | Jo Dowdall and Martin Brenig-Jones

 

Design

The Design of Everyday Things | Don Norman

Universal Principles of Design | William Lidwell, Kritina Holden, and Jill Butler

The Art Spirit | Robert Henri

Don’t Make Me Think, Revisited | Steve Krug

 

Self-Development

The One Thing | Gary Kellar and Jay Papasan

The Way of the SEAL | Mark Divine and Allyson Edelhurtz Machate

How Champions Think | Dr. Bob Rotella

Mindset | Carol Dweck

Man’s Search for Meaning | Viktor E. Frankl

The Power of Habit | Charles Duhigg

 

Philosophy

The Meditations | Marcus Aurelius

Letters from a Stoic | Lucius Annaeus Seneca

The Daily Stoic | Ryan Holiday