Paid Media Strategy Services
Paid media is an umbrella term for all paid advertising online, from paid search and display advertising to paid social campaigns. Each of these parts of the plan—and if they’re not part of the advertising plan, you absolutely should reconsider your approach—is crucial to a comprehensive and highly effective paid media strategy.
Does This Sound Familiar?
Setting the right goals and key performance indicators is going to be one of your biggest assets when it comes to developing a paid media strategy. Without these goals in place you will have no markers to see where you started and where you have to go – but the key is to set goals that are realistic and achievable. We will set the right goals to help you reach new company heights.
You need to reach the right people, at the right time, and with the right content. I’m sure you’ve heard this before, and it remains true for every marketing strategy. Paid Media can be a great amplifier for your organic content and at Uhuru we pride ourselves on making this happen. Great content is only great when it is reaching the right audience.
Why Do You Need a Paid Media Strategy?
Driving Exposure to Your Website
A paid media strategy is an important tool for driving exposure, whether you are a new business or have been around for a while but are not getting the views you would like.
Imagine how much more visibility you could achieve if you put your marketing efforts behind the right tactics. Launches deserve just as much attention as your general overarching brand, there should be cohesion with this.
Data Driven Around Attribution
We stay data-driven and rally around attribution because it gets the results that clients are looking for—you need a springboard to create your paid media strategy that will really get places.
We make adjustments where needed and pivot accordingly, which is part of our agile framework. Messaging is able to transform without middlemen getting in the way and potentially slowing down the process or allowing things to get lost in transition.
Use Paid Media to Reach New Heights
While organic marketing efforts can do a whole lot of good for your company, too, a great paid media strategy will be able to go places that non-paid cannot.
When you work with us, experience ultimate control over your paid media efforts.
You will be able to see where your investment is being used and measure performance to know what to do next.
Strategic Paid Media Tools and Placement
Increased Brand Awareness
Uhuru’s Paid Media Strategy Services
Uhuru’s Approach to a Paid Media Strategy
Customer research is key. We work with you to create your buyer personas based upon your company’s existing buyer data and on industry research, as well, so that nothing is missed. Creating a profile of your ideal buyer will identify who they are, where they spend their time most, and the best options for targeting them effectively. Connect to your audience where they are by using the information you have, plus what we have collected, to predict actions—and persuade them to take future ones.
Customer Journey Mapping develops a roadmap detailing how a customer becomes aware of your brand, and the various interactions they will have with your brand on their journey to become a customer—and beyond. This involves several stages: awareness, consideration, and decision. To have a complete funnel and show your customers you understand them, you want all three. We will help you make sense of all of this if you don’t already have this part of your paid media strategy in place, or if you do but it could be better.
Creating content for customers at each stage of their journey is one of the things we do best. We populate your site—and other relevant channels—to generate value at every touchpoint so your target market feel they have a real reason for coming to, and staying on, a page. Although you do want their business, you want to be able to first show them that you care about their needs. You do that by answering a search query. And to pop up as a viable solution, your SEO efforts has to be solid.
You are competing with other businesses just like yours to be able to show up when the customer comes looking for help, rather than the competitor’s site or product. This is where we come in. You may already have content, but we can add new content in order to help fill in any gaps in your funnel. Or, we can optimize your favorite pieces if you want to keep them but they are not performing as they should. Even if you let Uhuru take the reins here, you will still get to be a part of it, receiving our plan ahead of time, getting status updates, and be giving approvals.
Our designs will put together beautiful and compelling visuals that work to draw the prospect in so they continue down the entire funnel, and persuade them to purchase or convert on contact forms that we include to help you further market to them—and eventually, close the then-customer as a true fan. Your content offers live here, too. Creative development includes messaging, ads design, and landing page design and development. Creative development’s purpose is three-fold: helping you get seen, enabling you to capture information, and motivate action.
Our Work Speaks for Itself
“In a single year we generated $1,165,000 in tracked revenue from a $263,800 ad spend.”
MAZUUM | Owner
Frequently Asked Questions
About Paid Media Strategy Services
We perform a complete audit of your online presence’s current paid media efforts and diagnostics. Our team of experts will work with you to understand your goals and challenges and develop a paid media strategy to reach those objectives.
Don’t worry! Uhuru has your back. Our dedicated team will analyze your campaign data and reports for insight into the successes, the opportunities, the areas for improvement and present these results. Collectively, we can decide how to move forward with your paid media strategy.
Generating results is an ongoing process. Fairly quickly you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness.