Website Optimization: Crafting the Perfect Headline

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

craftheadline
First, read our article on Optimizing Your Website.

Done? Good. Now you’re ready to work on that headline.

Headlines are important. They are often the first thing that catches a user’s eye so you better make them count. Maybe you are working on a blog post, page, or some other important piece of information and you want to test the most effective use of headlines. Where do you start?

Start with any headline that encapsulates your topic and would make me want to click.

Let’s start with this headline:
Seven Easy Steps to Lose Ten Pounds

Change to a Number:
7 Easy Steps to Lose 10 Pounds

Ask a Question:
Want to Know How to Lose 10 Pounds in Seven (or 7) Easy Steps?
How Do You Lose 10 Pounds in 7 Steps?
Can You Lose 10 Pounds in just 7 steps?

Cater to Emotion:
Make a difference in your life and lose ten pounds today
Feel empowered and lose weight now
Avoid heart disease and lose weight today

Use Exclamation:
Lose 10 Pounds in 7 Steps!
Avoid heart disease and lose weight today!

Change the Order:
Lose 10 Pounds – Find out how to lose weight in 7 easy steps.

Test Formatting:
Seven Easy Steps to Lose Ten Pounds
Seven easy steps to lose ten pounds
Seven easy steps to lose ten pounds
Seven easy steps to lose ten pounds
7 EASY STEPS TO LOSE 10 POUNDS
Seven easy steps to lose ten pounds.

Test the Number of Words in the Headline:
Seven easy steps to lose ten pounds
Seven steps to lose weight
Lose weight today

Make it Self Focused:
We can help you lose weight in 7 easy steps
You can lose 10 pounds today!

There are a million different combinations of the headline you want to write each with different feeling, emotion, or visual effect. You only know which will work by testing various approaches and seeing which resonates best with your audience.

Experiment with some different types of of headlines. Have a few guidelines to categorize and document the headline tests you are running and use the results to guide your headlines in the future.

3 thoughts on “Website Optimization: Crafting the Perfect Headline

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Ultimate Guide to Client Onboarding

Looking at our numbers and the results of others’ onboarding processes, we’ve seen how crucial it is to make sure this is done right. Continue on to get Uhuru’s favorite tips, tricks, and best practices on how to implement a proper client onboarding process in order to build great relationships — and maintain them.

Categories: Business Strategy, Sales Read Article

Creating Custom HubSpot Email Templates [Step-by-Step Guide]

The majority of consumers won’t spend more than a few seconds looking at something in their inbox if it doesn’t have a certain appeal… They want it to look and feel great, they want to be inspired – what they don’t want is something that feels boring or looks like the company didn’t care to put in the proper effort.

In this handy guide, we’ll show you how to create and customize HubSpot email templates for optimal campaign performance.

Categories: HubSpot, Marketing Strategy Read Article

Interactive Content Marketing and How to Build Your Own Offer

We’d like to show you exactly how what we’re recommending works. So if you’re an executive level marketer and are unsure about investing in interactive content, or are looking for use cases, read on – we have some evidence and examples to more-than-justify the expense.

Categories: Marketing Read Article