Pitfalls of Website Optimization

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

pitfallwebsiteoptimization
There are good ways and bad ways work on optimizing your website. We’ve covered a few of the good ways: Customer Needs and Perfect Headline. Now lets take a look at some of the ways testing can go wrong.

Poor method of testing
You have to stick to a scientific process in order for the results to make sense. For example, an A/B test that tests two distinctly different items is an example of a bad test. You want to compare apples to apples. Another pitfall of poor testing methods is changing your criteria. If you’re criteria requires 1,000 pageviews, don’t make a decision until you’ve reached that mark.

Universal best practices
No magic bullet exists to optimize your site. You can read a hundred books and they will all describe “best practices” for SEO, conversion, optimizing calls to action, etc but in reality the only way to know for sure is to test. Your goal may differ slightly from the next person so why would the both of you use the same strategy? There may be some universal rules that push you in the right direction but none will give you as much useful information as you can get from running quality tests on your own site.

Everything changes with time
Six years ago, the iPhone didn’t exist. Today, nearly everyone has a smart mobile device and we are more connected than ever. Has your website changed since then? I hope so. If it isn’t responsive and updated to the latest standards, you’re really missing out. Have your business goals changed in the last year? Maybe you’re offering a new product or service you didn’t before. Your website needs to be updated to reflect these offerings and if you’ve been testing along the way and have a good idea about the behavior of your visitors, it should have been both easy and successful. If you’re not constantly trying for improvement, it will be much hard to update later.

Bad-to-worse is not a test
If you run a test and the results are negative, don’t simply replace the old code and move on. You’ve clearly identified something that can be improved – don’t give up! Unless you can explain exactly why that particular test was a failure, you haven’t made effective use of the test.

Don’t overlook larger problems
Don’t spend time trying to optimize an overall poor design – its like treating a gun shot wound with a bandaid. If you’re design is bad, why spend the time making sure the email form has the right color? Fix the bigger problems before working on the smaller problems.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Step-by-Step Guide to Calculating a Profitable Google Ads Budget

Calculating and determining a profitable Google Ads budget can be intimidating, but a well-planned budget is an essential player in the success of your PPC efforts.

Categories: Marketing Strategy Read Article

9 Key Sales Techniques Every Sales Rep Needs to Know

There are some regularities that happen in every sales process in order to achieve a sale—you must find an ideal customer, establish trust, present solutions, close the deal, and nurture the relationship. Understanding these nine effective sales techniques will enable you to sell your product or service in a way that benefits your customers and your company.

Categories: Sales Read Article

Proven Ways to Improve Your Facebook Ad Performance

With almost 2.5 billion active users, Facebook advertisements are a surefire way to reach your target audience, no matter your industry focus. When it comes to creating a comprehensive marketing plan, it is essential that you are aware of and follow best practices for optimal Facebook ad performance.

Categories: Marketing Strategy Read Article