3 Things You Should be Doing in Google Analytics

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

3 Things You Should Be Doing In Google Analytics

If you use Google Analytics for yourself or for your clients, there are a few things you probably aren’t doing that you should. Google Analytics is a powerful tool but even the most powerful tools won’t help you if you don’t use them right.

Profiles

In order to understand the performance of your website, you have to understand your traffic and the best way to do this is by segmenting. Profiles allow you to setup segments that are both useful and trackable over a longer period. If you have to go through and create segments every time then you aren’t using it right.

Start by doing something as simple as creating profiles for internal and external traffic. Never forget to leave one unfiltered profile!

Goals

Goals are an important part of the website and they work for more than just e-commerce sites. Goals can include:

  • Specific Events (i.e. liking or sharing a post)
  • Engagement (i.e. how much time people spend on your site)
  • Leads (i.e. did someone contact you?)
  • Specific Sources (i.e. visits from Google, search terms, etc)

Goals are easy to track in Google Analytics and they can help you effectively monitor the performance of your websites on specific targets. Make them a useful part of your tracking.

Intelligence Alerts

One of the most underrated features of Google Analytics is the Intelligence Alerts. Just from your normal viewing and use of Google Analytics, would you be able to tell that just last Thursday your traffic from San Francisco spiked 300%? If you weren’t looking for it chances are you would miss it. Intelligence Alerts finds insights you would otherwise miss.

For more Google Analytics and SEO information follow @keeganlarson on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sales Email Deliverability Guide: How To Avoid Email Spam Filters

I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.

Categories: Sales Read Article

How to Write a Blog Post for Complex or Technical Industries

When you have a company blog, keeping up with your content can be a pretty time-consuming feat. Consistently developing useful content becomes even more challenging when you’re producing content for technical industries, which brings us to the main point of this article, how to write a blog post for complex or technical industries.

Categories: Inbound Marketing Read Article

How Our Agency Uses Scrum for Agile Marketing

Learn how we use Agile marketing. We’re twice as fast, have more predictable outcomes, and it gives our agency—and our clients—a competitive advantage with Scrum.

Categories: Marketing Read Article