Anyone involved in the marketing world has most likely heard the term “HubSpot.”
If you’re unfamiliar, HubSpot is the world’s leading inbound marketing software that optimizes inbound marketing, sales, and customer service processes. It provides businesses with opportunities to grow sales through inbound marketing.
HubSpot’s mission is to help businesses grow better.
For organizations already utilizing HubSpot, you’re aware of its many benefits — but are you leveraging them as much as possible?
To maximize HubSpot’s potential, work with a HubSpot agency partner.
As a HubSpot partner for nearly seven years, we have a vast amount of experience working with organizations that use HubSpot for their inbound marketing and sales efforts, as well as using it for Uhuru initiatives.
If your agency partner is HubSpot-certified, you’re almost guaranteed better results.
So how can working with a HubSpot agency partner produce more leads, streamline your organization’s processes, and make your sales team love you? Let’s find out.
Keep in mind — if you’re not currently working with HubSpot but thinking about switching to the platform, it can take time to get used to, especially coming from a different program. Having a HubSpot agency partner on your side will make the switch a breeze.
With the help of HubSpot, we help our clients:
- Get noticed online
- Bring more visitors to their websites
- Optimize conversion rates
- Convert more leads into customers
What Is HubSpot?
As mentioned briefly, HubSpot is an inbound marketing platform intended to get sales, marketers, and customer service teams on the same page by providing information in one easily accessible location.
If you think about how marketing used to work, salespeople would make endless cold calls a day, hoping that a prospect might magically be interested in the product or service they were selling. The salesperson continued to get strung along, calling the prospect back every few weeks to see if their “situation” or budget had changed, but alas, it never did.
With this outreach/sales process, prospects were never warmed up or educated on the product or service being sold, so why would they be interested in purchasing a product from a company they’ve never heard of?
Fast-forward to today, and prospects smell this tactic miles away.
Customers today want to experience personalized ads and messages targeted to their needs. They want to conduct their own research before making a purchase. People don’t want to feel like they’re being sold to; they want to make the decision to seek out a company or product and make the purchase of their own free will.
Cold calling to millennials isn’t as effective. This is where HubSpot comes in to steal the show.
HubSpot makes it easy to build genuine, lasting relationships with your prospects and customers through valuable content and strategies.
The founders of HubSpot, Brian Halligan and Dharmesh Shah, coined the term “inbound marketing,” which is the business methodology intended to attract prospective customers with high-quality, educational content tailored to their problems and interests.
Inbound marketing brings prospects to you, instead of you hunting them down and begging them to buy from you.
HubSpot easily integrates with 750+ sales and CRM programs like Salesforce, NetSuite, and SugarCRM, and many extensions and third-party services, making it simple to incorporate into the internal processes you already have in place.
One of the most significant benefits of HubSpot is that it helps operations, sales, marketing, and customer service departments get aligned and work together for business success.
What Is a HubSpot Partner Agency?
Being dubbed a HubSpot partner agency is not an easy accolade; it’s not a title that anyone can pay for to earn a badge.
A HubSpot agency partner is a digital marketing agency that has accomplished specific criteria and certification to be dubbed a HubSpot Certified Partner (or Solutions Partner).
HubSpot partners go through a rigorous certification process and must take practical exams to prove their competence on the HubSpot platform and as an advisor to clients.
Agencies that are a part of this elite crew will be knowledgeable in the HubSpot system, its capabilities, and how to help their clients grow using the platform. Agency partners are required to be experienced in sales, CRM, customer service, web design, and IT services — all aspects of a business that will help you increase revenue.
HubSpot-certified partners receive access to additional training and tools, plus the opportunity to connect to other agencies in the HubSpot ecosystem, all of which bring an advantage to clients who partner with a HubSpot agency partner.
The HubSpot partners program is designed for agencies that are highly focused on their client’s success; when clients are successful, we are successful.
A HubSpot partner agency will help deliver inbound leads through:
- Content creation
- Marketing automation
- Social media
- Sales enablement and more
The HubSpot Solutions Partner program consists of tiers that any digital agency can work through to gain a higher partnership status. There are three tiers — Platinum, Elite, or Diamond Partner.
HubSpot agency partners are placed in tiers according to:
- Their success with inbound marketing
- Software engagement and usage
- Recurring revenue
- Client retention
The tiers help indicate the agency’s experience level and success with growing their clients’ business and revenue by using HubSpot.
Questions To Ask a Prospective HubSpot Partner Agency
When looking for a HubSpot agency partner to work with, here are questions to ask to help give you a better understanding of their experience and knowledge before signing on the dotted line.
- Do they implement a service-level agreement?
- Do they utilize best practices for content creation and sales enablement?
- What SEO strategies are they implementing for their own marketing?
- What lead generation methods are they using to stock their sales funnels?
- Are they innovative in their own inbound experimentation and strategies?
- Is growth-driven design actively practiced internally?
- What is their mission as a HubSpot Partner Agency?
- Do they have case studies/social proof of the work they’ve done in HubSpot for other clients?
10 Benefits of Working With a HubSpot Agency Partner
Working with a HubSpot agency partner will help your business grow, align your departments, and create successful campaigns. Here are the top ten benefits of partnering with a HubSpot-certified agency.
1. Experienced HubSpot Support
HubSpot is a very robust platform and tackling it on your own can be daunting, but partnering with an agency partner will help streamline the learning curve, getting you to utilize the platform sooner and scale faster.
When a business signs up for HubSpot on their own, they’ll likely need training to learn the HubSpot software, and that training comes with consultation fees and many hours of frustration.
By partnering with a HubSpot agency partner, you’ll have a team of HubSpot experts in your back pocket. They’ve already been trained and worked through the initial nuances that come with learning the platform, and can show you best practices without wasting any time figuring it out yourself.
Many business owners don’t have the time or expertise to learn all the intricacies of HubSpot or keep up with software changes. By leveraging and working with a HubSpot agency partner, you’re working with a dedicated team of marketers who can take care of the confusion for you so you can get on with the day-to-day duties of running a business.
Hands-on training and advice from a HubSpot partner agency are incrementally more beneficial than taking on HubSpot on your own. Not only will a HubSpot agency partner provide guidance, but they’ll be able to back up their knowledge.
At Uhuru, we regularly study HubSpot tutorials and continuously earn new certifications to stay at the forefront of our industry. Doing so not only gives our clients an advantage, but it gives us one as well. We’re able to access the most up-to-date information and marketing techniques out there.
Not knowing all the intricacies and capabilities of HubSpot can limit the success of your marketing campaigns.
2. Reliable Business Intelligence
Gathering data and the campaign results is crucial, but not knowing how to measure or analyze that data to make better business decisions means it’s useless.
HubSpot offers several reports to track, and it can be difficult to monitor each to ensure a high ROI unless you work with an agency partner.
A HubSpot agency partner will help analyze, test, and optimize your accounts and campaigns.
A seasoned agency should set measurable goals and KPIs to track and measure results successfully.
3. Increased Efficiency
Working with a HubSpot partner agency helps increase efficiency.
Many businesses don’t have the infrastructure or budget to hire all the necessary in-house staff they need to implement their sales, marketing, and customer service needs.
An entire inbound marketing team consists of many positions, including a content writer, SEO expert, designer, salespeople, marketing analyst — and the list goes on.
Instead of stretching your budget, wasting time, or letting marketing tasks go to the wayside, working with a HubSpot agency partner will solve your problems.
For example, HubSpot partner agencies like us help increase efficiency for your business because we provide a certified, in-house team for all of your inbound marketing needs.
We offer unlimited access to a full range of team members and services from under one roof; we have a seasoned team of marketers, strategists, designers, developers, copywriters, and more.
Only needing to communicate with one team without having to hire multiple team members helps save money and time while streamlining your processes. We know what we’re doing, and we can help you do the same.
Uhuru also saves our clients time by automating many of their manual tasks. Sales processes can be repetitive, time-consuming, and more prone to human error.
With the help of certified experts, you have an experienced team on your side to streamline your processes and eliminate errors sooner rather than later.
When it comes to sales automation processes specifically, HubSpot and a partner agency make sure that:
- Leads don’t go cold
- You’re not spending endless hours inputting details into a CRM platform
- Client details don’t get forgotten. HubSpot makes it easy to find relationship history and important information
- Sales emails, meetings, and proposals are streamlined to save time
- Leads are scored automatically, so you know who to prioritize
4. Improved Content Creating and Planning
Business owners, CEOs, and VPs often find it challenging to find time to brainstorm new and strategic campaign ideas when they’re juggling many hats.
Uhuru has the experience to assist with all your strategic needs, whether campaign planning or content creation or executing a tactical plan to increase specific leads.
A HubSpot partner agency will be able to help you define your buyer personas and offer strategic guidance to attract them.
5. Adoration and Alignment With Your Sales Team
One of the significant selling points of HubSpot is the ease with which it aligns your sales, customer service, and marketing departments. When these teams are on the same page, that’s when the magic happens.
When marketing attracts the right audience and provides the content to help move prospects through the sales funnel naturally, it makes your salespeople’s lives easier. In return, your sales team can give marketing departments feedback to better cater content to these prospects.
As hit on previously, the days of cold calling are over — it doesn’t work effectively.
Instead, with a tool like HubSpot, you can align your sales team with your marketing efforts, maximizing the effectiveness of both teams. Then, salespeople are spending more time nurturing warm leads instead of wasting time chasing uninterested ones.
A HubSpot agency partner will help you create buyer personas and a content strategy — including landing pages, email campaigns, and ads — to attract your target audience with a personalized approach.
A personalized marketing approach will:
- Make marketing efforts more effective
- Increases qualified leads for sales
- Bring in warm leads that are easier to convert
6. You Gain Peace of Mind
Looking for an inbound marketing agency to work with can be difficult as there are thousands of agencies to choose from.
Deciding to work with a HubSpot partner agency should be an easy choice because their solution partners are vetted through an independent third party.
Not just any agency can get into the HubSpot partners program; only agencies that have shown results for their clients get accepted into the program. This seal of approval acts as a testimonial on its own.
As a HubSpot Partner, the Uhuru team has proven time and time again our ability to achieve results for our clients.
To give more transparency into what the Partner HubSpot tier entails, it means we’ve continuously:
- Met Monthly Recurring Revenue (MRR) numbers
- Retained a high volume of clients
- Have high HubSpot portal usage (meaning we use the software often)
- Achieved successful inbound marketing campaigns for our clients
Working with a HubSpot agency partner will give you peace of mind knowing you’re choosing a reputable, results-oriented marketing partner.
7. Achieve Goals Quicker
Users new to HubSpot have to face a long learning curve, and as a result, take longer to start reaping the benefits and results of the platform.
The technology isn’t the problem; it’s the lack of adoption and strategic approach.
HubSpot provides onboarding services and excellent customer success teams to help you get the best out of HubSpot as a technology, but their team does not offer strategic expertise — that’s where a HubSpot partner agency comes in.
Working with a HubSpot partner gives you access to expertise and turns it into results faster.
It’s not uncommon for businesses to struggle to get results after months of using the tool. It’s impossible to get all the tactical expertise within a few months of training, and there are frequent updates you have to keep up with.
A HubSpot agency partner will help fill in the gaps with technology updates and strategic tactics.
The best way to achieve your goals quickly is to work with a HubSpot partner who understands the inbound methodology and has the knowledge and results to build effective inbound campaigns.
With a HubSpot agency partner, you’ll:
- Achieve marketing goals quicker
- Learn how to get the most out of the HubSpot platform
- Increase leads and sales
8. Sector Knowledge
Partner with an agency with a track record of delivering results in your sector — whether healthcare, manufacturing, e-commerce, or beyond.
When partnering with an agency that is familiar with your sector and has already worked through the kinks of the industry — like figuring out an appropriate return on ad spend (ROAS) for the market or the content that reaps the most leads — it will reduce the trial-and-error or “getting to know you” phase, enabling you to generate results quicker.
Any partner you choose to work with — whether HubSpot or not — should be goal-oriented and customer-focused.
A tenacious HubSpot agency partner should be implementing regular reviews as well as a strategic roadmap to achieve what’s been agreed upon.
Work with a HubSpot partner that takes you through a thorough qualification process; you need to be on the same page. During a qualification process, you should discuss synergy, common goals, aligned expectations, among other things.
The relationship crafted between clients and an agency is built on accountability and providing results. Working with a goal-oriented agency gives you room to focus on other areas of the business.
10. Cost Savings
Purchasing the HubSpot software and the onboarding service comes with a price tag. Thankfully, a HubSpot partner often offers these services at a lower rate.
In addition to the HubSpot software, many companies need to hire an in-house digital marketing team to implement tasks and campaigns. Hiring a whole in-house team or a few members will bring even more financial obligations such as recruitment costs, salary, overhead expenses, benefits, training, and much more.
You can avoid incurring additional costs by hiring a digital marketing agency.
If you choose to leverage HubSpot for your inbound marketing efforts, working with a HubSpot partner is the best way to cut costs and increase sales. When you opt to take on HubSpot by yourself, you end up paying consultation and training fees – both of which are mandatory.
What a HubSpot Marketing Agency Can Do for You
- Sales Enablement: Empower your sales team by providing effective marketing collateral and warm leads.
- Marketing Automation: A HubSpot agency works alongside your sales team to identify ways to automate and improve processes.
- Inbound Marketing: Our tried and true methodologies attract prospects and engage them at every stage of the buyer’s journey.
- Website Development: A HubSpot agency partner needs to know how to build a website that converts visitors and drives sales.
- Content Development: Every message we craft or assist you with specifically targets your audience. If it’s not compelling, it’s probably not needed.
- Search Engine Optimization: Providing compelling content alone will not increase leads; your content, ads, and website copy need to be optimized to reach the right audience and increase conversions.
- Paid Advertising: Our team has experience launching cross-channel and cross-device paid campaigns that work — from Google, Facebook, LinkedIn, and beyond.
- Data Tracking: Documenting data doesn’t help if you’re not tracking and analyzing it. We’ll help you discover what’s working and what’s not to tweak campaigns, find innovative ways to reach your audience, and increase ROI.
- Reporting: We’re transparent; we’ll share our reporting dashboard with you so you know exactly what metrics we’re tracking and how our efforts are doing.
Working With a HubSpot Agency Partner
If you’re using or considering using HubSpot, working with an agency partner should be a no-brainer.
A HubSpot partner agency will help you learn the platform faster, increase warm leads and sales, improve your inbound strategies, and much more.
The Uhuru team has proved their competency and experience in handling inbound marketing campaigns — and not only launching them but seeing incredible results from them for our clients. We have the data to prove it.
We focus on tailoring our efforts to your target audience, which is where many other agencies fall short. No matter how life-changing the content and resources you’re producing are, if it isn’t getting in front of the right audience, it’s doing nothing for you.
We’re the team to have on your side to help you strategize all the phases of building a successful inbound marketing campaign. We’ll guide you through growing your brand awareness, getting more sales-qualified leads, optimizing content, and increasing your sales.
To see how we can assist in your inbound marketing efforts, request a free consultation.