We know who visits our blog and website. You should too.
Our analytics and tracking shows our visitors are interested in learning, from our talented team, how to harness the power of digital to further their brands reach and impact.
Our primary visitors are:
- Chief Branding Officers
- Business Owners
- Chief Executive Officers
- Chief Marketing Officers
- VPs, Directors and Managers of:
- Business Strategy
- Customer Relations
- Social Media
- Public Relations
- Social Media Assistants
- Online Community Managers
- Social Media Strategists
- Business Development
- Word of Mouth Marketers
- Community Marketers
- Media sales
- Agency Account Managers
We pull in these targeted readers by
- Focusing our content on keywords related to topics that these positions care about.
- Offering free, original, and quality content through our Blog and Case Studies
- Search engine optimization
- Give freebies – Via available Resources and the Blog
- Getting linked and connected via social media
Most sites have no clue whether or not qualified leads are visiting their site until they become a customer by some sort of landing page conversion. Coupled with this thought is a curiosity about the visitors you don’t see that don’t become leads which leads us to question – why are they visiting the site at all. CEOs and marketers need to know if their brands are reaching the target market and whether or not they’re doing what’s necessary to attract them to their website. Don’t you want to know more about your visitors before that visitor becomes a lead?
If you’re curious how we do it – there is a lot of information stored within an IP address.
If you’re wondering about Google analytics, yes, it gives you much information about your visitors through tracking reports but it does not provide you with an IP address, nor does it perform any reverse lookups.
There is a lot of value in assessing visitors’ information early in the sales cycle. Understanding who your visitors are will allow you to either proactively reach out or prepare for their potential need rather than waiting for the lead conversion event. This information will allow you to segment your leads and provide inbound marketing content to move them down your sales funnel.
It’s important to get the most from the investment in your website through the tracking and identification of qualified leads. Understanding who visits your site and what they’re looking at goes beyond pageviews and unique visits and gives tangible marketing and sales intelligence.
Measuring the effectiveness of your site is only half the battle. The other half is experimenting with new approaches and adjusting your content.
Which tracking tools do you use to look for your visitor? Let us know in the comments.