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S4 #16: Season 4 Finale: Live Website Audit

Reading Time: 4 minutes A website audit checks website diagnostics, opportunities for improvement, and brand messaging. The goal is to show company owners where there are opportunities to drive conversions, increase traffic, and attract their target audience.

S4 #15: Why Podcasting Is the New Content Marketing With Jared Johnson

Reading Time: 10 minutes You may ask: “Why should I start podcasting now, when so many people are already out there doing it — what new information can I add?” Jared is convinced there is plenty of room left for quality conversation in the podcasting arena. "We feel like we have something to talk about, and a podcast can be the medium for us to engage and connect with people who are going to find value in that … it's all about what you're saying. It has very little to do with the medium itself.”

S4 #14: Mission Marketing Podcast — Outbound Lead Gen Best Practices

Reading Time: 4 minutes Outbound lead generation is very much alive and well, and it’s still a valuable part of any marketing strategy. This article will go through best practices for creating a successful outbound lead generation strategy.

S4 #13: B2B Influencer Marketing for Your Healthcare Company With Eric Pela

Reading Time: 4 minutes In this write-up of our podcast, we’ll focus on his experience using B2B influencer marketing to drive business — and how your healthcare company can benefit from adding this unique marketing tactic to your marketing mix.

S4 #12: What is Inbound Lead Generation?

Reading Time: 9 minutes Inbound lead generation is the development of engaging content campaigns that bring in website visitors and convert them into leads. Skimmable, valuable content makes your brand more discoverable in search engines and social media platforms — wherever your target audience is spending time.
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How to Build a Full Inbound Conversion Funnel

We use this exact process for our digital marketing agency and our clients. Everything you need to know to build a predictable sales growth system. Get our step-by-step guide that outlines each component of a highly effective funnel.