Gaining Quality Twitter Followers

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

There are behaviors you can engage in on Twitter to inflate your follower count. The problem with most of them is they do not net quality followers. It’s pretty useless to have 20k followers and have only one person respond to you when you ask a question or try to run a promotion. Instead of focusing on quantity let’s focus on quality. The following tips will help you gain followers that will actually engage with you on Twitter.

Start By Following People You Know In Person

These are the people you are most likely talking to on a regular basis anyway. Chances are you have the same interests and you will get a high degree of interactivity with this group. It’s like having a normal conversation with a friend and moving it to Twitter. When you are interacting with friends their followers are likely to come across your tweets and may end up following you as well. Since you have a mutual connection they are more likely to engage with you as well, making them a quality follower.

Follow People In Your Field

Follow people in your professional field or who have the same professional interests. They have knowledge and information you are interested in so following them is enjoyable. It is easy to interact with them because you speak the lingo of the industry and can provide insight to others. These are people that might care enough to follow you back if they see your past tweets are engaging and insightful.

Ask Questions To People In Your Field

An extension to following people in your field and the next step is to engage these people. Ask questions, answer questions, provide insight and feedback. These are all easy to do on Twitter and are likely to get you followed by some of these professionals. If you end up having a good discussion they are likely to follow you back. Followers of this individual will also see your interaction and may end up following you too. You don’t always have to aim to be followed by the top of the professional field on Twitter but engaging with them on Twitter is as easy as it gets.

Share Stuff Worth Knowing

Do not share that you really enjoy the overplayed Lumineers song. Don’t tweet about stuff no one cares about. “Just got out of the shower” or “Heading out to lunch” only work if you have crazy fanatics that actually care about those things you might do. Instead, try tweeting stuff people might actually be interested about. Professional insight, a news update, interesting information, etc are all good things. Mundane everyday tasks are not. So unless you can tag someone in the tweet (another valuable tool)- “Headed out to lunch with @chrisleedurham @keeganlarson” – don’t be boring or you risk losing the followers you’ve worked so hard to gain. Be careful, even if you are mentioning someone else in your tweet if you do it too often it becomes annoying.

Sharing quality information and following these retweet steps will help your tweet get retweeted. Retweets are a great way to build quality followers.

Be Worth Following

All of these tips boil down to this, if you’re not worth following people will not follow you. Engage with individuals, not just crowds.

Follow @chrisleedurham, @keeganlarson or @uhurunetwork and tell us what you think on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sales Email Deliverability Guide: How To Avoid Email Spam Filters

I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.

Categories: Sales Read Article

How to Write a Blog Post for Complex or Technical Industries

When you have a company blog, keeping up with your content can be a pretty time-consuming feat. Consistently developing useful content becomes even more challenging when you’re producing content for technical industries, which brings us to the main point of this article, how to write a blog post for complex or technical industries.

Categories: Inbound Marketing Read Article

How Our Agency Uses Scrum for Agile Marketing

Learn how we use Agile marketing. We’re twice as fast, have more predictable outcomes, and it gives our agency—and our clients—a competitive advantage with Scrum.

Categories: Marketing Read Article