Business Strategy

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Agency vs. Freelancer: How to Choose What’s Right for Your Business

Dealing with a number of problems when running a company is part of the job. You must develop new ideas, stay focused on revenue, and connect with your coworkers, among other things. There are several factors to consider; making sure you’re dealing with experts in digital marketing is one of the most important considerations. But …

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The Key to Developing Actionable Sales KPIs

  “It’s hard to get somewhere if you don’t know where you are going.” This old adage rings true in many forums, but especially with sales teams and groups focused on improving revenue for an organization.   Sales KPIs are useful for leadership and management in the following ways: Direction for the Team  This can be …

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19 Lessons I Learned After Selling My 8-Year-Old Digital Agency

  On January 1st, 2022, my company, CĂ©ntrico Digital, was acquired by Uhuru Network. When I started my digital marketing agency in 2014, I thought it was going to be easy. I don’t know if I’ve ever been more wrong about anything. Owning and operating an agency took me to the event horizon of my …

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What Is an ADA-Compliant Website

What Is an ADA-Compliant Website?

You may have heard the term “ADA (Americans with Disabilities Act) compliance” floating around, but do you know what it means? The term has become more noticeable within the last decade as our society aims for more inclusion. When it comes to ADA compliance — for websites specifically — the do’s and don’ts can get confusing, and more often than not, get ignored altogether.