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What is a Webinar and 10 Successful Webinar Tips and Tactics


What is a Webinar

A webinar is a live web-based presentation. The gathering can be a presentation, conversation, demonstration, or instructional session. Attendees can observe the presenter’s screen, documents, and applications via their computers while shared audio allows for presentation and discussion.

If you’re looking to establish a Webinar as a part of your inbound marketing efforts, there is good news.

It’s easy, and you have many options for the medium.

Webinar Benefits

Webinars can be very intimidating and daunting activity for businesses. We’ll take the fear out of webinars. Learn how you can leverage webinars to increase your lead quantity and quality, engage with your audience in a new way, and you can scale your webinar programs.

There is a pressing need to deliver technology-enabled learning that the people can consume, wherever and whenever they want.

Webinars are easy to access, very convenient, and an effective method of learning for busy professionals. Though technological improvements have made webinars simple and real time, you’ll need to remember that a lot of effort goes into delivering an impactful webinar.

How to Create a Webinar

HubSpot has a great format how to host your first webinar.

Hosting your first webinar

10 Successful Webinar Tips

1. Choose An Appropriate Location

When streaming live video, the last thing you want is for something distracting to happen that takes away from what you are saying. A coffee shop employee shouting out “caramel frappuccino no whip,” in the background is distracting and depending on what you are presenting on could devalue your message. Pick a quiet room with plenty of light, sunlight if available.

2. Consider Your Framing

Before going live with your webinar take a look at what your audience will see.

If you are using your webcam, or another camera, be aware of what is in the frame with you. Remove elements that are distracting and add details when there are not enough.

For example, a solid color wall can be dull, a simple plant behind you and off to the side can make the frame more pleasing without being distracting. Just be sure the plant is off to the side and not directly behind you causing it to appear you have a plant growing from your head.

3. Organize Your Desktop

Most people have a lot of folders and files scattered across their desktops. If you are sharing your computer screen during your webinar, even if you do not plan on showing your desktop, clean up your desktop. If you are pressed for time simply create a “holder folder” and drop all of your desktop files in there.

4. Show Your Face

It can be tempting just to share your screen during a webinar, but time to time try to let your audience see your face while you are speaking. It will help your audience connect with you and your content and add credibility to what you are saying.

5. Make Eye Contact With The Camera

When looking into your camera it appears to your audience that you are looking directly at them. Even though you may not be able to see them, it’s human nature to want to look back at someone who is looking/speaking to you.

6. Use A Quality Microphone

Poor audio can diminish the quality of your overall webinar. Use a nice headset or a microphone that is intended for use with a computer. We use the Blue Yeti and have received compliments on the clarity during Skype calls and live lessons.

7. Use Your Mute Button

If for some reason you need to address someone in the room with you, type on your keyboard or you need to reposition your chair, mute your broadcast before doing so. Random sounds are distracting to your audience.

8. Speak Slower Than Usual

You don’t need to speak at a snail’s pace but do speak in a calm and relaxed voice. Tip #6 will help a lot with this but depending on your audience’s connection speed audio quality may be sacrificed to keep the streaming smooth. Keep enough space between you and the microphone and try not to jumble your words.

9. Use Links To Resources

Include links to your slides or any other resources you want your audience to have. Access to this material after the webinar is over enables the conversation to keep going and can be moved to another forum.

10. Start and End on Time

If you have advertised your webinar to take place between 1 pm and 3 pm make sure that it does. Your audience has probably made arrangements to view the webinar during that time. Starting late or going too long is frustrating to your audience. Just like when the cable guy comes late!

Do you have any Webinar tips?

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