Few things can improve a webpage, Facebook post, or Tweet more than visuals. Images get clicked on and shared far more than any text. Look at Instagram, the whole app is only for sharing images!
Pictures Get Clicks/Shares/Likes
We build and manage a fair share of websites and Facebook pages. As a result we have access to quite a bit of data. Images get clicked on more often than the link text above/below/next to it and Facebook posts with images get far more interaction than a simple text update.
If you are trying to build your brand you most definitely want to be using images when you can.
Better Pictures Get More Interaction
It’s true, the more artistic the image the more likes and shares it will get. This does not mean slapping on an Instagram filter by the way. It means having a shot that is composed well. The subject matter should be engaging and relevant. In a previous post we discussed the benefits of professional photography in social media. It’s not always feasible to use a professional, especially not for your Instagram and Facebook posts. You can however, get better yourself!
Improving Your Photography
Just because you are shooting with your iPhone does not mean you can’t have great images. Check out these examples at iPhoneography if you don’t believe me.
Photography can quickly grow to be one of your personal hobbies.
If you would like improve your iPhone photography skills check out iPhoneography and download a good camera app from the app store. Don’t use the stock one.
For DSLR or point and shoots check out PhotoTuts
If you prefer to watch video over reading text Fro Knows Photo offers an entertaining solution. Be sure to check out his beginner section.
Start shooting better images! You and your business will thank me.