Sales

Five to ten years ago, if your sales email template contained some information about your company, at least a few people would respond, curious to learn more about it. Nowadays, don’t even try talking about yourself. Everyone is getting desensitized by a flood of sales email templates. So how do you stand out in a sea full of sharks? Short answer: by writing conversational, honest sales emails with genuine personalization. Of course, putting that concept into practice is a whole other beast — but we’ll show you how we tame it below.

There are some regularities that happen in every sales process in order to achieve a sale—you must find an ideal customer, establish trust, present solutions, close the deal, and nurture the relationship. Understanding these nine effective sales techniques will enable you to sell your product or service in a way that benefits your customers and your company.

B2B lead generation doesn’t always come easy, especially in today’s competitive market. Once you understand how to generate leads and start implementing these methods into your business, you’re sure to see success. Remember to test, evaluate, and make adjustments to your lead generation strategy as needed.

I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.

By the time you’ve finished reading, you’ll know and understand the four steps necessary to creating and sending sales emails for your business. Designed by our lead strategist and CEO Peter Lang, these steps will result in prospects letting you know that your sales email was so good, that though they never reply to cold emails, they just couldn’t resist replying to yours.

The primary goal of this article is to help you build or improve your current inbound AND outbound sales strategy to maximize results.

If you’re a prospective client and we’re meeting for the first time, I’ll introduce myself as the Business Results Specialist. Yet it’s difficult to fully convey what that moniker could mean to you without further explanation. As such, I’ve taken it upon myself to clarify exactly what I’m here to help you achieve, and how …

Why a Business Results Specialist Is Critical to Your Success Read More »

A documented sales process establishes a common framework and language for your team, so that everyone understands the progress and status of each opportunity in the pipeline.