Business Strategy

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BPA_ToFu_What Is a Scrum Master_

What is a Scrum Master?

Scrum Master might sound like a cool title–and it is–but in some ways, it’s misleading. When you hear Master, you probably think authority, power, or manager. You might even consider a Scrum Master, a micromanager, or an authority on all activities. But that’s far from the truth. Let’s dive into what is a Scrum Master and what a Scrum Master does.

The Importance of Internal Communications in a Remote Work Environment

The Importance of Internal Communications in a Remote Work Environment

“Communication can be hard enough when a team is located in the same office, so how the heck does Uhuru manage to communicate efficiently from remote locations? Our excellent internal communications system did not happen overnight. It has taken years of trial and error to discover a truly streamlined communication system—and we’re about to share it with you.”

Remote-Work---Committing-100%-to-a-Remote-Team

Remote Work: Committing 100% to a Remote Team

Our company has evolved over the course of a decade in many ways. One of the biggest changes, however, has been our move from a traditional brick-and-mortar office environment to a 100 percent remote work setup. While this type of business model has brought changes in how we function, we’ve found that the benefits far outweigh any risks.

Business-Writing-for-Enterprise-vs.-Small-Business---A-Marketer’s-Guide

Business Writing for Enterprise vs. Small Business: A Marketer’s Guide

“A lot of this revolves around perspective. It’s about what the reader wants to see. This is true whether you’re writing for the client, writing as the voice of your boss, writing for the client’s customer, or even writing for stakeholders. Get a sense of their pain points and how you can solve them. And don’t waste their time in getting there because you could lose their attention to something else.”