3 Tips For An Awesome About Page

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

About Page Tips

An about page is often one of the most visited pages on a business website. It is also the least updated page on a business website. Don’t let your about page be the reason visitors leave your website, instead try to utilize it to help persuade and convert.

About Page Challenge: Update your about page right now!

1. Answer Who, What and Why

Visitors look at an about page to find out who you are, what you do and why they need/want you. Be sure your about page addresses these questions. In answering these questions it can be helpful to link to relevant blog posts that help the visitor dive into more detail.

2. Remind Them People Run Your Business

An about page is a great place to highlight the skills and expertise of your executive team and employees. Be sure to use professional photos of the people you are highlighting to bring a face to a name. It’s also a good idea to include Twitter usernames (Why Twitter?) to enhance accessibility. Your customers should know who you are and be able to talk to you!

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
~ Bob Burg

3. Search Engine Optimization

Due to the traffic your about page will receive relative to the rest of your site the about page can often perform very well in search engine results. This means you should be aware of and intentionally design your about page content to relate to keywords your business is targeting. SEO Tips

At the very least your about page should reflect your value proposition, current events and activities. An about page that says you are working on a project that was completed three years ago will definitely hurt your brand image.

What are your about page strategies? Share them with us in the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *

Inbound Sales vs. Outbound Sales: How Doing Both Can Maximize Results

The primary goal of this article is to help you build or improve your current inbound AND outbound sales strategy to maximize results.

Categories: Sales Read Article

The Guide to Creating the Perfect Venue Marketing Strategy

A venue marketing strategy is more than a plan, it’s the GPS system that helps you arrive at a predetermined destination. It’s the tool you use to tell if you’re on the appropriate trajectory and to correct your course when you take an unexpected wrong turn.

Categories: Entertainment, Marketing Read Article

Why a Business Results Specialist Is Critical to Your Success

If you’re a prospective client and we’re meeting for the first time, I’ll introduce myself as the Business Results Specialist. Yet it’s difficult to fully convey what that moniker could mean to you without further explanation. As such, I’ve taken it upon myself to clarify exactly what I’m here to help you achieve, and how […]

Categories: Sales Read Article