Frequently Asked Questions
Select Topic
Agile Market Domination
How long will it take for our new website to rank in search engines?
To really work our magic, the process may take a little while in the beginning—but after a few months, you should start to see numbers that will make you wish you met us sooner.
How do MD phases work?
Will need strategist to weigh-in here during their step as I am not generally part of this process and don’t want to guess wrong
Is the website custom, or will you use templates?
We’re not into templates—we wouldn’t be able to call ourselves artists if we were. No, everything you get will be fully custom, from scratch, to match your unique brand.
Who will we work with?
You will get to work with a variety of experts, from graphic designers and strategists to writers and coders. The whole team is at your disposal and ready to answer any questions you may have—that’s the nature of our hive team structure.
How many pages will my website have?
As many as you’d like! The way we see it: the more the merrier, since these pages can help skyrocket your SEO—and your growth. Every company is different, so we’ll work with you to meet your needs.
What happens when we’re done?
Will need strategist to weigh-in here during their step as I am not generally part of this process and don’t want to guess wrong… do we mention kickoffs here?
App Development
What types of apps do you develop?
Mobile and desktop app development are some of our specialties.
What platforms do you develop apps for?
We mostly develop apps for web, iOS, and Android. But if you have an app development platform preference that isn’t listed above, we can work with you to determine the best way forward.
Do you provide app maintenance after launch?
Absolutely. We never leave our clients hanging. If there’s something you need, you can always reach out to your dedicated team and we’ll jump in so you don’t stay stuck for long.
I only want to enhance my existing app. Can you help?
Yes! We would gladly give your current app the tweaks—or full refurbishment—it needs to help take your business to new heights.
How much time will it take to develop my app?
The timeline for completing your app is very dependent on the scope of the project and the individual needs of the company.
I don't have a complete idea. Can you help?
We will—and we’ll have fun doing it, too. We’re passionate about this stuff. App development, whether we’re just updating or starting from a blank canvas to assist you with ideation, is no problem for us at Uhuru. We’ll work together to make something you love.
B2C Websites
What’s the difference between B2B and B2C websites?
B2B and B2C websites are similar because they both focus on selling products or services — just to different audiences. B2B sites need to focus on selling themselves to another business owner and often have a longer sales cycle, while B2C websites are selling to the end-user; depending on the product, they may have faster sales. The hurdles to make a sale with each are different.
Can we work together if we already have a website but want to update it?
Yes! We work with you to prioritize the items you want to update on your website and we also spend time at the start of your program strategically reviewing your website and sharing with you what we discover that needs improvements.
How will we see the progress of our website development?
We share progress updates with you in three ways. You’ll have access to our client project management software where you’ll receive updates as we complete different website updates and you’ll see all items in progress as well. We have weekly or bi-weekly client meetings where we’ll share what we completed in the sprint and you’ll also receive monthly reports and what has been completed and your overall program.
Blogging and Content Creation
How do you write content with your buyer personas in mind?
Before you begin creating content, it is essential to know who your buyer personas are. Knowing this should inform you of what they are searching for and what type of content they will find valuable. With this information, you can create content that focuses on your buyer persona that either educates them, helps answer questions they have, or helps bring them to a buying decision. Developing content around their buying cycle is what will bring your company the most success.
Why is blogging important for my business
When you provide useful and informative blog posts that align with your brand positioning and value proposition and answer the common questions for your target and existing buyers, your business and executives will be seen as authorities. Providing ongoing valuable content to your client is something that many businesses overlook, but it’s what keeps your client coming back. Your clients will eventually turn from just one-time buyers to promoters of your brand if you continue to nurture them through your blog.
Do you SEO optimize all of your content?
Yes! We research competitors in your industry and determine their SEO ranking to build and break down their success to create an SEO plan for your content. SEO guarantees long-term online marketing success and a lower cost per acquisition throughout the life of your business.
How will Uhuru write content for my industry and business?
Depending on your industry and how unique your product or service offering is, we either have you review and approve outlines before writing the first draft or conduct interviews with subject matter experts in your company.
Buyer Personas and Our Services
How will Uhuru develop buyer personas for my specific company?
When you work with us, we like to think of it as a partnership. We will work together to understand your company, business and industry, that is the only way we can accurately develop buyer personas and help you get to know your customers.
Will we be involved in the profiling process?
Yes, we will need to work with people in your organization that are connected to sales, marketing and customer service – your client facing roles. They will have great insight as they are involved with getting to know your customers on a regular basis.
What type of information is the most important to capture?
This is all relative to your company, industry and goals. But there are a few main factors that are important to each buyer persona, no matter your company’s individual variables.
What will make my buyer persona more than just a “stereotype”?
On some level, a buyer persona is based on a stereotype. But that is what separates the companies who are successfully implementing buyer personas and those who are still working out the kinks. When you work with Uhuru, you can rely on us to execute this in a very tailored and customized way.
Campaign Creative
How will you identify our ideal buyer?
We will work with you to discuss and gather information imperative to the development of your ideal buyer – like your customer demographics, behavior patterns, motivations and goals. We will also hone in on who YOU want as your ideal buyer and then anaylze this data to develop the final result.
How far will you take us in the branding process?
Uhuru is a full service agency, we can take you through the entire process! It is our general suggestion that we work with on a strategy that is all encompassing, to ensure that we are hitting your branding goals from all sides of the spectrum.
Will you perform a competitor analysis?
YES! Although we do not like to hold much of the focus on your competitors, it is an important step to developing creative campaigns. We will evaluate what about your brand makes you unique, what challenge or pain point you answer for your target market, and audit your current campaign creatives, while also considering where this puts you among your competitors and how we can set you above.
Content Offer Services
How do you get accurate information for the lead magnets you create?
We collaborate with your team to understand how to frame the problem and solution. Then our copywriters and strategist perform in-depth research to develop professional copy.
Will there be a revision to the copy and/or design?
Yes! We want you to add your ideas and unique perspective for both copy and design, so we look forward to your feedback at each revision stage. Our specialists work to implement any changes you need in a timely manner.
Will I be able to see the offer before it’s finished?
Absolutely. You’ll see it a few times, actually. After the first draft of the copy is done, we’ll send it to you for revisions. You’ll see it again at least one more time before it goes to design, and then again after our designers have worked their magic.
How quickly can a content offer be created?
Typically a content offer takes about a month to create, from conception to a final product being published on your site. It can take longer, however, for more in-depth offers or offers that require web development.
Custom Brand Design
Do you offer unlimited revisions?
Our programs work from points which means that as long as you have enough points in your program you do have unlimited edits. We want to ensure you have a design that is a true representation of your brand.
What do I need to prepare before talking with you?
Know what elements of your brand you want to update such as your logo, fonts, colors, website, and print collateral. Share who will be involved in the branding project and if there is a specific point of contact that will approve all work. Have an idea of your timeline and budget.
We already have a brand identity. Can you still help?
We’re always up for reinvigorating existing brand elements if that’s what you need. If you already have an old brand identity you think might need a little love, our strategists and designers can take a look to see how it stacks up against modern competition.
Get in touch! You may already have great stuff, but we can do a deep assessment and see whether any improvements can be made so it performs to its full potential.
I already have a logo—can you still help me with my brand identity?
Of course! We would love to design you a custom brand identity, regardless of what pieces you may already have in place. We can either take a look at everything you have and refresh your logo, or leave your existing logo alone and create other parts of your brand identity to match.
How can I be sure I will like the design?
We’re confident enough in the abilities of our seasoned specialists to say you’ll be delighted by what you see—but you can always make changes along the way to ensure you get exactly what you want, so don’t sweat it.
Custom Landing Pages
Where do you build custom landing pages?
We build in a variety of platforms and use different coding languages. We are not constrained to a specific software. The majority of our clients utilize HubSpot and WordPress for their landing pages.
Do design and build your own landing pages or do you use templates?
Everything that we make for you is custom. We keep your brand in mind and designing your landing pages and ensure consistency in everything we design and build for you. We don’t use templates, only when requested from the client that we use their designs.
How many landing pages do we need for our website?
This depends on how many personas you have, your products or services and how involved your sales process is. We review all of these aspects during your strategy phase to ensure we are developing the best offers and landing pages for your service and buyer personas.
Do we get to review the design and provide edits?
Yes! We share copy, design, and builds with you for approval and edits. We ensure that you love every design or will work with you to make the edits necessary so you do love the end result!
Can you improve our current landing pages or do you start from scratch?
Depending on where you are starting from we can use your existing landing pages depending conversions and results. If we can we’ll optimize your current landing pages but if you don’t have much to work with we would recommend creating new funnels.
Custom Landing Page Templates
I already have a web designer, why would I engage with Uhuru?
Remember, we are a certified HubSpot partner. Whether your in-house designer is creating stunning HubSpot web pages, you will want our experts on your side. When it comes to HubSpot to ensure you’re fully utilizing this software to deliver marketing and sales results.
I don’t like how my website looks, can you help with that too?
Absolutely, we love web design and have redesigned entire websites for clients in the past as needed. We still do it today when asked because we love the feedback we get from our happy customers each time.
Can you work with our developers and show them how to build the templates?
Yes! You like their work and want them to stay—we’re here to make their lives easier, not replace them! We’ll work with your team to make sure they understand all that HubSpot has to offer, so you always get the most out of it.
Developing a Marketing Roadmap
I already have an in-house marketer. Do I really need Uhuru?
Uhuru comes alongside small or single person marketing teams to help them achieve their potential. Our team has decades of collective experience creating marketing strategies that work and we give you access to expert brains to power your campaigns.
My marketing isn’t seeing an ROI - can you help fix this?
Yes, but first you need to determine what an ROI looks like for your company. We work with you to develop well-defined marketing goals that align with your business objectives so that we can take daily actions to achieve those goals.
I don’t have time for strategy. How can I take action now?
Taking action without defining goals is like trying to run a race where someone keeps moving the finish line. While we can recommend some actions or best practices you can implement now, you need to make time for strategy to get real results from your marketing.
Email Marketing
What email marketing platform will be used for our campaigns?
We work with the softwares you are currently using or we recommend HubSpot for marketing automation. If you are looking to change your email software, take a look at our HubSpot implementation, it might be something we can help you with.
Do you perform A/B testing to improve email campaigns?
Definitely. We run email tests for a variety of campaigns and offers. If it’s an evergreen campaign, we’ll test different subjects or copy in the email, see what generates the best results and implement it for the next campaign.
How do you measure email marketing success?
We review and analyze email open rates, click through rates, conversions, and bounced emails. The data from each email will tell us if we need to adjust our subject lines or call to action in the email.
Who will receive our emails?
We only email your current email lists or generate new lists organically or with paid ads. The message we send also depends on the campaigns we work on together and the goal of the campaign. For example, sending campaigns to marketing qualified leads would be different than sales qualified leads and current clients. Together we’ll develop an email strategy to ensure success.
Email Outreach Services
How does outbound fit with my inbound marketing efforts?
Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales. Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.
When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen. These recipients will have had a good experience with your brand rather than feeling as if you are in their face with your marketing efforts like they might be getting with other companies.
How many leads will I get per week/month?
It depends on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and the complexity of your sales offers.
For the Fastest package, we work to generate and reach out to 400–600 leads per week.
Are the software programs you use for outreach included in the price?
No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have the proper tools in place. We can help guide you here, as well. LinkedIn has an utterly invaluable suite of tools that nearly any business prioritizing modernization and staying at the cutting-edge is making sure to utilize today, so don’t miss out on this opportunity.
We don’t want to see you fall behind when there is so much you can offer people—they simply have to know about you and what your company does.
When is the best time to invest in outbound sales?
If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.
The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts in the right combination with other methods. If you don’t yet have an established sales process, sales scripts, and SOPs in place for your sales team to be successful, it may be time to invest in Sales Enablement. Our outreach email service is a great place to start.
Are we spamming people?
No, this is personalized 1:1 outreach. Again, it’s all about the consumer experience. Leave them remembering your brand and viewing it in a positive light, not in a frustrating one. You could be the breath of fresh air when it comes to how businesses market themselves to people who are otherwise getting inundated with a lot of uncalled for ads. Do outreach email the proper way with us and know people will be enjoying the interactions.
Facebook Ad Management
How much do Google Ads cost?
No Answer
Will Uhuru utilize smart campaigns?
No Answer
Facebook Outreach
Why use Facebook for outreach?
Facebook outreach is fantastic when it comes to establishing your brand as a trusted leader in the space, connecting with people, and ultimately, growing your business with more leads.
How long before I see results?
Campaign outreach varies per industry and campaign. Generally results are seen 2-3 weeks after the campaign has been triggered.
How do you verify leads?
We do extensive research to make sure the leads we bring in will match your goals. Uhuru aims for qualified leads—not just any leads, as that could end up wasting the prospect’s time and your resources. It’s all about targeted efforts for maximum efficiency.
Will people think I’m spamming them?
No. Because these are such customized experiences, the prospect is sure to see our social media outreach efforts as valuable rather than spammy. They will see that we are trying to build a true, symbiotic partnership and that you are not merely trying to get their business. The more personalized, the better. This is where companies that do outreach but do not personalize tend to fail.
Generating an Irresistible Offer
We’ve already imported our data, but nothing makes sense. Can Uhuru help?
Absolutely. We can work with you to figure out what went wrong during your import and help you either clean up and reorganize the data you have or export and re-import with the correct structure.
Can you import something other than my contacts?
We can work with you to import records related to contacts, companies, deals, products, service tickets, and notes. However, we recommend that all data be imported into HubSpot at the same time so there are no information gaps.
Can you help me set up an ongoing data migration?
Yes! If you have other technology platforms that are not being replaced by HubSpot but you still want to track their data, we can help you set up an ongoing data stream — either through a pre-built connection or by building a custom integration for you.
Get to Know Your Customers
How will Uhuru develop buyer personas for my specific company?
When you work with us, we like to think of it as a partnership. We will work together to understand your company, business and industry, that is the only way we can accurately develop buyer personas and help you get to know your customers.
Will we be involved in the profiling process?
Yes, we will need to work with people in your organization that are connected to sales, marketing and customer service – your client facing roles. They will have great insight as they are involved with getting to know your customers on a regular basis.
What type of information is the most important to capture?
This is all relative to your company, industry and goals. But there are a few main factors that are important to each buyer persona, no matter your company’s individual variables.
What will make my buyer persona more than just a “stereotype”?
On some level, a buyer persona is based on a stereotype. But that is what separates the companies who are successfully implementing buyer personas and those who are still working out the kinks. When you work with Uhuru, you can rely on us to execute this in a very tailored and customized way.
Google Ads Management Services
Is Uhuru a Google Partner?
No Answer
How much do Google Ads cost?
No Answer
Will Uhuru utilize smart campaigns?
No Answer
Health Care Marketing Consultation
What will my consultation include?
You’ll meet with one of our health care business results specialists who will help you discover how to turn opportunities into results.
I need results yesterday. Can you help me?
Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.
What’s the cost?
Your first consultation is free. We believe in the power of innovative health care companies to change health care for the better, and we want to help you achieve that mission.
What happens after I schedule my call?
We’ll audit your digital properties and come prepared to share the opportunities we find.
Health Care Marketing Podcast
Where can I listen?
You can listen on iTunes, Stitcher, and Google Play. We’re coming to Spotify and other podcast platforms soon!
Can I recommend a guest?
Absolutely. We are always looking for experts to share their wisdom with us. Please contact us and share your recommendations. We will need their name, email address, and LinkedIn profile to get us started.
Can I be a guest?
We are always looking for health care, marketing, sales, and business experts. If you feel like you have knowledge our digital health audience needs, please contact us.
Can I submit a topic I want to learn about?
Please do! We want to make sure we are providing valuable content to our audience and we love hearing what you need from us. Please contact us to share what you want to learn about next.
HubSpot Diagnostic
What will my diagnostic include?
We’ll work with you to identify all the opportunities for automation and consolidation within HubSpot and any new campaigns you want to create, and determine where you want our help.
How much will it cost?
A HubSpot diagnostic is free. We want to ensure we are the right partner for you and share with you the immediate improvements we’ll make when we get started.
How long will it take?
Once we get access to your HubSpot account, one of your marketers will evaluate your account and share their findings with you within the week.
What happens after I schedule my call?
You can take the HubSpot improvements we’ve discovered and either implement them on your own or discuss how we can work together to help you improve your HubSpot account and marketing results.
HubSpot Management
Wait, so I’m paying HubSpot to use their platform, and then I also need to pay someone to manage it for me?
HubSpot is a massive platform with incredible potential to improve your inbound marketing and your sales efforts. Because of the sheer number of features and capabilities available to you on the platform, it’s best to have a person or team dedicated to managing it.
How do I know HubSpot is worth the investment?
We will set up closed-loop reporting to track the effectiveness of your inbound marketing efforts so you can pivot and optimize based on your KPIs.
Do you manage both HubSpot Marketing Hub and Sales Hub?
We can help you with both platforms for sure. Read about our Sales Enablement program to learn how our team can help you manage HubSpot Sales Hub and CRM.
Do I have to pay HubSpot for the implementation fee if I work with you?
If you are new to HubSpot and work with us as your agency partner you won’t need to pay for HubSpot’s implementation fee as we’ll work on the implementation of the software with you. Each case may be different so please schedule a call so we can discuss further.
HubSpot Onboarding
How quickly can everything be built in HubSpot?
For a better projection, we recommend getting started with our HubSpot diagnostic so we can review your current technology setup and which Hubs you want to use. The most complex setups can take upwards of six months, but most organizations can be running with HubSpot in 90 days or less. Minimal setups can be typically completed in just a few weeks.
Will you train us to use HubSpot?
When you onboard with Uhuru, we’ll make sure you understand how to use everything we’ve built for you in HubSpot. For more general training on the Hubs and available tools, we recommend the HubSpot Academy sessions.
Can we buy HubSpot directly from Uhuru?
If you’re considering HubSpot, we can help guide you through the best options for your technology needs. As a HubSpot Platinum Partner, we work very closely their team to fit the right fit for your goals and budget.
How is this different from onboarding directly with HubSpot?
Uhuru’s onboarding process follows a similar framework, but takes a deeper, more hands-on approach to HubSpot. In addition to the technical setup and product guidance, we’ll help you review your entire customer journey and find strategic opportunities to improve your processes and get the most out of your HubSpot setup. We can then help you build the automations, templates, reports, and more you need to be successful.
Can Uhuru rebuild our website on HubSpot?
Yes! We can work with you to migrate or even redesign your website on HubSpot CMS, WordPress or other content management systems.
Ideal Account Profile
Why do I need an ICP?
Remember, an ideal customer profile will ensure you’re getting quality leads, rather than just any leads you can find. You’re carefully and calculatedly targeting for exactitude.
What will an ICP help me do?
It all boils down to cutting waste. Once you have an ideal customer profile in place, precious company time, funds, workers’ efforts, and other resources need not be spent doing frankly unnecessary activities that could have been better allocated toward other responsibilities—ones that will actually further your bottom line.
What do I do with my ICP after it's created?
From there, you can do so much more than you could before you had one—you can go off and market and sell to your heart’s desire, this time around being confident that you’re getting the right leads. Just have a smart plan and there will be virtually no limit to the possibilities.
Ideal Prospect Personas
Why Do I Need a Sales Prospect Persona?
Sales prospect personas are great to be able to really get to know who you’re trying to sell to. If you don’t, you may fall short when it comes to efforts to bring in new clients—seeing as you could attract customers that aren’t a good match, or you could accidentally ward off ones you want by not showing them you took the time to do the work and deeply understand their wants and needs. People always prefer a customized experience. Make it apparent that you really care and are there to be the best solution.
What Will a Prospect Persona Help Me Do?
A sales prospect persona will help you imagine what you’re ideal client or customer might be like, since again, you won’t know them very well before you start. Gather whatever information you can that will help you put the pieces together in your head of who this person really is. Take notes on anything from age range and location to their income bracket and emotional triggers. Anything that can paint the picture of what this person might want and how you can meet those needs, while also being confident it will improve your company’s bottom line.
Implementing a Channel Audit
How will Uhuru conduct a channel audit for my business?
We work with you to conduct a wide ranging assessment of all the channels you’re currently using, and how you can also take advantage of the channels you haven’t utilized yet.
How will I see results from a channel audit?
We establish your key performance indicators and success metrics before we begin any plan or approach. That is the only way we can clearly execute the strategy with your vision in mind, with markers to measure the results.
Will Uhuru provide me with next steps after my channel audit?
It is our preference and suggestion to our current and future clients, that we work with them to see through an entire strategy from start to finish, this way we are completely optimizing your company for success.
Inbound Marketing
How long does it take to generate results?
Typically, a full inbound marketing program is a minimum 10- to 12-month program. Months 1-2 are goal setting and foundation setup. By Month 3, you should be seeing significant improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months 4 through 9 are build-out of lead-generating funnels and ongoing campaign optimizations based on what is working.
If you’re in B2B and see five- to six-month sales cycles, you can expect the same timeframe for inbound marketing, if not slightly longer.
If you’re in B2C or B2C eCommerce, you can expect a boost from ads by month 2 or 3, once we nail the target and messaging, if not slightly longer.
How much disruption will your work with us create?
Our work shouldn’t be disruptive by any means, but rather complementary and if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.
Can I cancel at any time?
Yes, you can upgrade or downgrade your program for the coming month at any time. Most programs are Good-Til-Cancelled (GTC), otherwise agreed upon.
What is SCRUM?
Scrum is a framework that boosts transparency and adaptability. It makes it easier for each member of our team to consistently return high-quality results. To implement the Scrum framework, each hive team must include certain events in their work structure. At a minimum, it starts with a Daily Huddle, Weekly Sprints, and Sprint Review and Planning. You can read all about How Uhuru Uses Scrum for Agile Marketing.
What does your inbound marketing program cost?
To support products, divisions, or specific funnel goals and focus on demand generation with fully integrated campaigns across search marketing, social media, content marketing, strategy, analysis, automation, graphics, and more—programs range from a $8,500–$25,000 monthly retainer.
This price does not include the cost of buying the traffic from Facebook, Google, or other networks. Ad spend is on your own account, which is separate from our program fee. Whatever you pay for ads on Facebook, Google, etc. goes directly to them. We don’t mark it up.
Who will be the person we work with in our program?
You will work directly with a Program Owner (Strategist and Digital Marketing Consultants) and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.
Our hives use the Agile Marketing methodology, SCRUM, and apply it to produce tangible business results.
Get a deep dive into our teams by reading our resource: The Best Marketing Team Structure to Increase Efficiency and Output.
How will Uhuru work with our internal marketing team?
We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.
Do you offer a paid media program only?
Yes! Before committing to a full inbound marketing plan, you can take Uhuru for a spin thanks to our BA Attack program!
Even better: we’re flexible about program lengths and the minimum is three months!
What if I want the strategy completed in 30 days?
Uhuru’s proprietary Strategic Framework is the foundation for all marketing activities and provides guidance in the long term (12–18 months). It is a framework under which marketing decisions can be made, as well as a reference and guide for campaign development.
If the campaign launch time is compressed due to short-term objectives or time-sensitive initiatives, the Uhuru Strategic Framework can be implemented in 30 days.
To accommodate this timeline, we offer the strategy as an independent component of your ongoing program. Read Marketing Strategy Engagement for more information.
Why is your program’s investment so high?
According to Salary.com, just to hire one marketing manager costs well over $100k with salary and benefits.
Add that to the cost of an SEO expert, a writer (or two), a web designer, a developer, a social media manager, an analytics person, and a marketing operations person, and you’ll be spending upwards of $500k a year just for the people that are doing the marketing.
Then add the tools they’ll need to get their jobs done, the training time needed to stay current, and the expense of replacing any of these employees who don’t work out. It’s our responsibility to recruit, train, and provide you with an experienced and skilled marketing team. Uhuru’s program, for example—say, $12,500 per month—gives you the combined experience of an entire marketing team—$500k in skilled comp, for $150K per year.
Lead Generation Consultation
What will my consultation include?
You’ll meet with one of our health care business results specialists who will help you discover how to turn opportunities into results.
I need results yesterday. Can you help me?
Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.
What’s the cost?
Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial lead generation consultation.
What happens after I schedule my call?
Before your consultation, depending on the information you shared in the form, we’ll audit your company and information to come prepared with advice or questions.
Lead Generation Services
Are there other lead gen tools that will work for me?
There very well might be lead generation software that will work for you outside of what we suggest, but we prefer to recommend ones we’ve tried so we can ensure they’ve been properly tested out for you. We don’t like to speak for things we have not yet used first, ourselves, or that we put into practice long ago but then stopped because we didn’t like them. We want to make sure you get the best of the best, not an “if” scenario.
Are there free tools I can use?
Yes, some lead generation software you may find to be free or have a sort of “light” version, but we often find that some of the best tools are paid (or are worth more to you at a higher level plan). The smartest tools are worth the investment because the small fees you might decide to pay for them will be nothing compared to the new sales you should be prepared to win.
How do I generate more leads?
You will work with our specialists who will walk you through everything that needs to be done. You can take more of a backseat this way so that you can focus your attention, time, and resources around the many other responsibilities we’re sure you’d like to get back to over the course of your day. Let us handle it, you just watch the magic happen.
How will I make sure I’m using these tools correctly?
Again, when you bring us on, you have nothing to worry about, because we’re there with you every step of the way. We guide our clients through any process that they are uncomfortable with—we don’t leave you hanging. You will either get so accustomed to using the tools that you’ll want to dig in on your own, or you’ll decide to have us manage them for you if you find you are in a pinch and need to turn your attention to other tasks.
Lead Generation Software
Are there other lead gen tools that will work for me?
There very well might be lead generation software that will work for you outside of what we suggest, but we prefer to recommend ones we’ve tried so we can ensure they’ve been properly tested out for you. We don’t like to speak for things we have not yet used first, ourselves, or that we put into practice long ago but then stopped because we didn’t like them. We want to make sure you get the best of the best, not an “if” scenario.
Are there free tools I can use?
Yes, some lead generation software you may find to be free or have a sort of “light” version, but we often find that some of the best tools are paid (or are worth more to you at a higher level plan). The smartest tools are worth the investment because the small fees you might decide to pay for them will be nothing compared to the new sales you should be prepared to win.
How do I generate more leads?
You will work with our specialists who will walk you through everything that needs to be done. You can take more of a backseat this way so that you can focus your attention, time, and resources around the many other responsibilities we’re sure you’d like to get back to over the course of your day. Let us handle it, you just watch the magic happen.
How will I make sure I’m using these tools correctly?
Again, when you bring us on, you have nothing to worry about, because we’re there with you every step of the way. We guide our clients through any process that they are uncomfortable with—we don’t leave you hanging. You will either get so accustomed to using the tools that you’ll want to dig in on your own, or you’ll decide to have us manage them for you if you find you are in a pinch and need to turn your attention to other tasks.
LinkedIn Ads and LinkedIn Marketing Services
How is LinkedIn advertising different from advertising on other platforms, like Facebook and Google?
The audience that typically spends time on the website is what sets LinkedIn apart from other advertising platforms. Top executives, directors, managers, and other decision-makers utilize the site—so you’re putting valuable content in front of the individuals that can really help your business thrive.
Will you create everything I need to run ads?
Yes, we will write copy, edit, and design creative in addition to deploying, managing, and optimizing your ads.
Is it worth it to advertise on LinkedIn?
Simply put, this depends on your business, but nearly any company can benefit from LinkedIn. LinkedIn ads tend to be more costly than other platforms, but it can bring in more qualified leads that may invest in your product or service.
Is targeting different when advertising on LinkedIn?
Yes, on LinkedIn, you have the ability to target by job title, job function, location, industry, company size, and education.
How would my company benefit from investing in an agency that specializes in LinkedIn marketing services?
Investing in Uhuru’s LinkedIn marketing services will help your business achieve long-term benefits. Your campaigns will be expertly tailored to attract your target audience effectively. Also, by outsourcing your LinkedIn advertising efforts, you will have more time to focus on other areas of your business.
LinkedIn Outreach Services
I’m already investing resources into inbound marketing, why do I need outbound?
Inbound is a long-term game and a necessary component to the foundation of your marketing strategy. But if you need to generate sales now, you have to have some outbound activity to drive monthly or quarterly performance initiatives.
If you don’t do outbound, you’re at the whim of Google, your inbound initiative campaigns, and the buyer’s journey in a variable market. So, you will need to go after the market in as many ways possible in order to optimize your lead-to-customer conversion rates.
Customer acquisition through LinkedIn outreach is about reaching people where they are and providing them value. It’s about proactively getting in front of them instead of merely sitting around waiting for them to be ready to buy. Outbound allows us to do just that.
How many leads will I get per week/month?
It depends on the package. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and the complexity of your sales offers.
For the Fastest package, we are committed to generating and reaching out to a whopping 400–600 leads per week.
How long before we start to see results?
The short answer is: Leads should be delivered in about 30 days. Our team has a 2-week adaptation period to get up to speed on your sales processes and buyer personas. After that, our more aggressive outreach starts. You will see results during even just the first weeks of outreach!
And to reach maximum conversion potential, it typically takes 60–90 days of adjustments, but you can be confident that the results will be visible well before that.
Are we spamming people?
No, this is personalized 1:1 outreach.
Remember, the idea is to create value and make things feel as personalized as possible for the people receiving messages on behalf of your business. We know what to say to make sure people are getting the right experience every time—one that is actually enjoyable, that they would not mind having again.
That’s what makes them continue to talk to your company, not just because of your products or services (which they might not even get far enough into your funnel to learn about what you offer without the right tactics on your side) but the way they are approached and treated.
LinkedIn Profile Optimization
Why LinkedIn?
Studies report that as many as 332 million people use LinkedIn. If you think many of your best prospects are not included in that group, you may want to reconsider whether your business is living in the modern era. We can get you caught up with the digital era so that you are at the cutting edge—and that your competitors aren’t getting all the good sales before you can get to them.
What if my audience doesn’t use LinkedIn?
Users join LinkedIn to advance their professional careers, expand their network, and seek out new jobs. LinkedIn draws people of all types, but the majority of its users are professionally orientated. If your business offers a service or product that might appeal to this type of person, advertising on LinkedIn could be a good move. LinkedIn is perfect for B2B situations, when your business is targeting other businesses as customers.
Isn’t my LinkedIn profile basically a digital resume?
In a way, yes, it is. If this helps you understand why it’s so important to have an impeccable and highly functioning profile, all the better! So many of your prospects are on LinkedIn just waiting to hear about the latest and greatest products and services available, and if your profile is not optimized then they unfortunately may never find you.
How long does it take for my LinkedIn profile optimizations to work?
From our experience we start seeing improvements rank within a few weeks. Drawing traffic to your LinkedIn page isn’t just a set it and forget it deal. The more effort you dedicate towards drawing people to your LinkedIn page(s), the more connections you’ll gain and thereby the more often you’ll appear in LinkedIn searches.
Local SEO
How is local SEO different from normal SEO?
It allows you to focus exclusively on local search by optimizing your Google Business Listing and other directory listings. This will help put your business in front of local customers who will also be more relevant.
Who benefits from local SEO, and why?
A local strategy works best for companies that have storefronts or physical locations. This also allows you to stay competitive with neighboring businesses. Buying locally helps boost the economy and will encourage consumers to shop local.
Why is local SEO important for my business?
If you’re spending money on marketing without local SEO, you’re not getting the best return from your investment. Local optimization puts your marketing efforts in front of your ideal customer at the right time and in the right place to help your business grow.
Why is content so important with local SEO?
Have you ever heard the term, “content is king?” Content that is targeted to your local customers based on current events and news is bound to grab their attention and make them feel that you value them. This strategy also helps you get ranked for each specific location.
Marketing & Sales Dashboard Reporting
What kind of reports do you build?
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How many reports will I get?
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What metrics will you measure?
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What reporting tools do you use?
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Marketing Strategy Consultation
What will my consultation include?
You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.
I need results yesterday. Can you help me?
Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.
What’s the cost?
Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial marketing strategy consultation.
What happens after I schedule my call?
We’ll audit your digital properties and come prepared to share the opportunities we find.
Marketing Strategy Engagement
How much does it cost?
Typically a strategy engagement investment is $15,000 – $20,000.
This price does not include the cost of buying software, tools, or traffic from Facebook, Google, or other networks.
Can we get it done faster?
If your situation is a good fit for an accelerated strategy engagement our team will advise.
We’ve already completed XXX,. do we have to do it again?
In order to set the right expectations for your future marketing performance, you need to have clarity on what those expectations really are. That often means rebuilding your previous efforts.
How long does it take for you to develop the strategy?
If you’re not yet ready to start a retainer agreement we will provide our strategy and planning stage independently. Depending on your capacity our strategy engagement can be tailored to your availability. Typically 45-days.
Can you share an example of your work and/or a typical timeline?
A strategy engagement will typically take 1 – 3 months depending on the complexity of the problems being addressed.
We don’t really need strategy—can we just hire you for lead gen?
When you succeed, we succeed. To increase probability we highly recommend a full strategy. That said, we have a few highly focused lead gen programs that might be a fit.
Online Advertising Consultation
What will my audit include?
You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.
I needed results yesterday. Can you help me?
Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.
What’s the cost?
Your first consultation is free. We believe in leaving people better than we found them, and we want you to be successful, so we cover the costs of this initial marketing strategy consultation.
What’s the next step after my audit and call?
Your business results specialist will work with you to find online advertising solutions that fit your needs.
Outbound Lead Generation
How long before we start seeing leads?
Short answer: Leads delivered in about 30 days. Our team has a 2-week adaptation period to get up to speed on your sales processes and buyer personas. After that, our aggressive outreach starts. You will see results during the first weeks of outreach. To reach maximum conversion potential, it typically takes 60–90 days of adjustments, but the results are visible well before that.
Are we spamming people?
No. We’re doing personalized 1:1 outreach. If people reply that they’d like to be unsubscribed, it’s just a sign to bring the personalization to a higher level.
Are the software programs you use for outreach included in the price?
No, they are not. In order for us to implement our full outreach strategy, it’s imperative that you have accounts with a number of software programs.
List of software programs and accounts to properly execute outreach (some of these tools change based on platform compatibility):
- LinkedIn Premium
- HubSpot
- G Suite
- LinkedHub
- NeverBounce
List of software programs we recommend you use for advanced integration:
- LastPass
- Slack
- Jira
- Zapier
How does this outbound program fit with my inbound marketing efforts?
Inbound marketing is the foundation of your outbound sales process. Many marketing and sales investments fail without both inbound marketing and outbound sales.
Bringing the inbound methodology into the strategic planning efforts of your outbound sales strategy will help you create the foundation for a healthier, longer relationship with your future customers.
When you personalize your sales messages and touchpoints to accommodate the real, live person at the receiving end of your messages and offer value to them with no obligation, you won’t be perceived as spam. They will feel heard, and for that reason alone, they are more likely to listen.
I’m already investing resources into inbound marketing, why do I need outbound?
Inbound is a long-term game and a necessary component to the foundation of your marketing strategy. But if you need to generate sales now, you have to have some outbound activity to drive monthly or quarterly performance initiatives.
If you don’t do outbound you’re at the whim of Google, your inbound initiative campaigns, and the buyer’s journey in a variable market. So, you need to go after the market in as many ways possible in order to optimize your lead-to-customer conversion rates.
Customer acquisition is about reaching people where they live and providing them value. It’s about getting in front of them instead of waiting for them to be ready to buy. Outbound allows us to do just that.
How many leads will I get per week/month?
These metrics are most dependent on the package you choose. For the Fast and Faster packages, approximately 200–400 leads will be generated and reached out to per week, depending on how sophisticated your qualified buyer criteria are and how complex your sales offers are. For the Fastest package, we will generate and reach out to 400–600 leads per week.
Is this GDPR compliant?
Yes, our outreach strategies are 100% GDPR compliant.
The EU General Data Protection Regulation was designed to protect and empower citizens’ data privacy and reshape the way that organizations approach data protection. It is the strictest of all global data privacy laws, so being GDPR compliant means that you are following the strictest protocol—no matter which country or continent you are conducting business in.
We generate leads by reaching out to prospects through publicly available information only. This information is available to the general public.
It’s important to note that our team signed an NDA, and we will sign a mutual one prior to strategy implementation to ensure confidentiality for both parties.
How can we be certain the data you collect is collected only for us?
In addition to the mutual NDA we will sign, we only use your company’s G Suite and other accounts controlled by you. We will never store your sales data on our own accounts, which means you will always have access to your leads’ information and all records of communication.
When is the best time to invest in outbound sales?
If you have an effective inbound marketing approach; are producing high-quality content that is generating a steady flow of new, organic traffic and leads; and are ready to scale your lead generation efforts, then it’s time to focus your efforts on outbound sales that will target new prospects and convert them to quality leads.
The key here is understanding that outbound sales is not a stand-alone initiative, but can help scale your successful lead-generation efforts.
Outbound Prospect Research
Why do I need to research my prospects?
You can’t show a prospect that you’ve listened and really want to be of service if you don’t bother to find out their wants and needs. The prospect wants a customized experience, and offerings need to sound tailored to them or they will not be under the impression that you care.
How do I research sales leads?
When you’ve documented an ideal customer profile including criteria that qualifies a business as a good fit, you’ll also identify the roles within those organizations or industries that typically contribute to your sales process. Then, you’ll document the triggers—i.e., the questions they’re asking and problems they’re trying to solve right now. This will give you a solid foundation for creating that irresistible offer that causes them to raise their hand to talk with you.
What happens if I don’t research my prospects?
If you don’t do the research, you won’t be able to make an effective plan. You need to know who you’re selling to in order to show that you understand them and can provide them with what they need. If you don’t, they may very well go to a competitor.
Paid Media Strategy Services
How will Uhuru understand my business goals to create the right paid media strategy?
We perform a complete audit of your online presence’s current paid media efforts and diagnostics. Our team of experts will work with you to understand your goals and challenges and develop a paid media strategy to reach those objectives.
How will I understand my reports and campaign data?
Don’t worry! Uhuru has your back. Our dedicated team will analyze your campaign data and reports for insight into the successes, the opportunities, the areas for improvement and present these results. Collectively, we can decide how to move forward with your paid media strategy.
When can I expect to see results from my campaign with Uhuru?
Generating results is an ongoing process. Fairly quickly you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness.
How will you determine where my audience is spending their time consuming content?
A great strategy starts with a great foundation. Before your paid media strategy is developed we will identify your buyer personas and target market. Using this information, we will be able to determine where your audience is spending most of their time online and tailor your campaign accordingly.
PPC Dashboard Reporting
How do you define success metric in PPC Reporting?
Success is defined by the metrics we identified before we begin any PPC campaign or reporting. We outline the key performance indicators and your company objectives, so we can clearly see how we are aligning with those goals.
How will PPC reporting keep my business proactive?
PPC reporting allows you to identify issues proactively and eliminate the risk of a campaign not being successful. At Uhuru, we work in an agile marketing structure, this allows us to evaluate and review our campaigns and strategies on a week to week and month to month basis.
Will Uhuru use software tools to automate my campaign performance?
Yes, we use software tools to automate campaigns. We only use software and processes that we have first used as a Uhuru method. The methods we utilize for our clients are tried and true.
How will Uhuru break down our PPC reports?
Yes. We will not only provide you with your PPC reporting data, but insights to your reports so you understand why strategy decisions are made. This falls under transparency and that is something we value at Uhuru.
PPC Management
Will you own our data and login credentials?
You should own your own ad accounts. We believe in transparency, delivering value, and that you should own your own account and data.
How much time will it take for you to understand my business?
Uhuru has identified the patterns that limit and restrict PPC growth and shown our clients how to create a powerful campaigns over their competition by taking success concepts from different industries and adapting them for clients and specific businesses. Uhuru is really good at just jumping in finding out what’s wrong with a business and propelling it. In practice, it’s our strategic process that enables us to get a good understanding of the your needs and business.
Is there a monthly minimum for ad spend?
Ad spend is on your own account, which is separate from our program fee. Whatever you pay for ads on Facebook or Google, etc. goes directly to them. We don’t mark it up.
What if there are specific tasks or components of my campaigns that I want to manage in-house while you handle other components?
PPC Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in your program… Therefore, advertising and other elements of the promotional campaign can be shared as long as the teams are integrated.
PPC Marketing
Who is the BA Attack program for?
BA Attack is for existing businesses that want to grow, not new businesses.
We amplify word-of-mouth, meaning we help prospective customers see the good things your existing customers are already saying about you, making sure it gets into their Facebook news feed.
What does your PPC Program cost?
Fixed program pricing. A lot of agencies charge a percentage of ad spend, but our pricing always stays fixed so you can budget accordingly. Our BA Attack program does not include the cost of buying traffic from Facebook, Google, or other networks.
Who will be the person we work with in our program?
You will work directly with a program owner (PO/strategist), digital marketing consultants, and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.
How will Uhuru work with our internal marketing team?
We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.
What happens when we’re done?
As customers flow through the stages of awareness, engagement, and conversion, our ads will automatically pick them up. You may need to do some light maintenance if you have some ad disapprovals. Or you may want us to continue to expand your campaigns into other products, regions, landing pages, and customer segments.
Will you show my team how to run digital advertising campaigns?
This is not a training package, although there is some light consultation involved.
We implement the targeting and amplification strategy and provide light consulting via our project management system. Ad spend is on your own account, which is separate from our implementation fee. You pay Facebook or Google directly — we don’t mark it up.
How long does it take to generate results?
Before our team jumps in and starts making changes, new campaigns, or optimizations, we first need to get a thorough understanding of your accounts. The first 30 to 60 days is account analysis. How many channels you are advertising on will determine the length needed to properly develop the report.
Generating results is an ongoing process. By month three, you should see improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months four through nine and on are for optimizations of campaign structures based on what is working.
The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness.
If you’re in B2B and see five-to-six-month sales cycles, you can expect the same timeframe in socials, if not slightly longer.
If you’re in B2C or B2C eCommerce, you can expect a boost by month three or four once we nail the target and messaging.
How much disruption will your work with us create?
Our work shouldn’t be disruptive by any means, but rather complementary — if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.
Do you guarantee results?
We offer and assume 100% of the risk with a no-strings money-back guarantee.
We focus on our clients’ success by delivering more than what they expected. We guarantee that you will see us as a partner after 60 days or your money back.
Also, our contracts are good ‘til canceled. If you’re not satisfied, you can cancel at any time.
We offer you our full expertise and promise that you’ll be happy and see us as your partner for your business growth.
We promise you’ll see the value in the way we operate, in our work, and in the results we deliver.
Do you work on other social media platforms?
Yes. Depending on the program you select, we can work on Facebook, LinkedIn, Twitter, and Google.
Sales Enablement
When is the best time to invest in sales enablement?
The best time to invest in sales enablement is before you need it.
There are a few clear signs that it’s time to put some of your budgets into empowering your sales and marketing teams.
If your sales reps can’t find content when they need it, are using the wrong content at the wrong time, or aren’t sure which content is effective or not, it’s a clear sign that more resources and effort need to be directed into remedying these issues. If your reps aren’t completing your internal training, new reps are taking too long to get up to speed, or sales managers aren’t delivering standardized coaching, you’ll find that the results they’re able to produce are far below their potential. That means they’re leaving money on the table every day of the week.
I want to start, what do you need?
We have a simple two-page agreement that will need to be signed to schedule your kickoff. Then we need you for at least three meetings in month one, and one-to-two meetings each month thereafter.
At the end of the program, you’ll have a solid foundation to grow upon.
Who will be the Why does Sales Enablement fall short?person we work with in our program?
Typically sales enablement falls short when it’s time to implement.
Poor Sales-Marketing Alignment: Communication is a critical component of effective sales enablement. Maintaining an open line of communication between the two teams is vital to the successful creation of the appropriate collateral and the generation of better-qualified leads.
Limited understanding of the Buyer’s Journey: Marketing needs to support the creation of decision-stage content as well as awareness and consideration-stage content.
If Marketing views its job as separate from Sales and prioritizes lead generation over their ultimate goal (remember, it’s about Team Revenue), they’ll only be supporting the early phases of the buyer’s journey and building funnels with holes the leads will slip through.
No Sales Playbooks: A documented and step-by-step, sales process establishes a common framework and language for your team so that everyone understands the progress and status of each opportunity in the pipeline.
Sales Enablement Consultation
What will my consultation include?
You’ll meet with one of our business results specialists who will help you discover how to turn opportunities into results.
I need results yesterday. Can you help me?
Yes, we can. We have helped many companies get results fast. The best way to know if we can help is to schedule a call.
What’s the cost?
Your first consultation is free. We believe in leaving people better than we found them. We want you to be successful, so we cover the costs of this initial sales enablement consultation.
Sales Process Documentation
Why do I need to document my sales process?
Remember, it’s about that repeatability. Simply as yourself, “if you know what works, why not write it down so you know how to do it again?” Don’t lose a great process. This strategy is a small investment that will continue to boost your bottom line for many years to come.
How do I train new salespeople?
That’s one of the things this plan is for! It’s great for when you bring on new team members because they’ll have something concrete to go off of and not have to wonder what to do. At the start of their training, supply them with your refined sales process documentation and they will have a strategy laid out for them ahead of time—so they can be confident that if they just follow the steps, they will be able to do their part in helping the company grow to new heights.
How do I get buy-in from my team on the new sales process?
Make sure everyone is on the same page. Be open and transparent with your team. You want everyone to be backing any new plan so that it goes off without a hitch. Implementation needs to be seamless in order to save time, money, and other resources.
What if my new sales process doesn’t work?
We work with you to ensure what we create together does what it’s meant to. At Uhuru, our experts have been doing this for years, so we’ve seen everything. We know how to pivot and get businesses what they need to go further. We won’t stop until you’re happy with your results.
SEO and Content Strategy
I already have an SEO agency, why would I engage with Uhuru?
Just as there are many great SEO agencies, there are many that are following dated practices. Uhuru’s experts stay at the top of SEO best practices and create cohesive strategies so that all your digital marketing content improves your lead generation.
What should I look for when hiring an agency to manage my SEO?
If you found us by searching online, you know that we understand how to create content that ranks. First, analyze if the agency website is ranking for any keywords themselves.
My customers aren’t searching online for me. Why do I need SEO?
If you’re asking this question because you don’t have search traffic, we suggest implementing SEO first to see if buyers are searching for you. The majority of B2B buyers do their online research before engaging with a sales rep, so you may be surprised at how much search traffic you start to get.
I’ve tried SEO, but my site doesn’t rank. Why is that?
It could be that you’ve received poor SEO advice or that you haven’t tried it long enough. We’d want to deep dive into what you’re currently doing to determine the best approach to your content and SEO strategy.
Situational Assessment
How will we be able to take advantage of the opportunities discovered from the assessment?
You can act on them yourself if you’d like, as the information we give is detailed enough to provide an actionable roadmap—or, the smarter choice: bring on the experts at Uhuru to guide you on your path. Doing anything for the first time can be tricky and we would be happy to make sure everything goes smoothly for you and that you are able to fully realize the benefits of your investment.
Will Uhuru create a tailored method of situational assessment for our company?
Yes! Anything we do for your company will be based on our proven methods but ultra-customized for your company needs. We do not employ a generic or cookie-cutter approach. At Uhuru, we do not believe that is what will get you the best results, as we know that no two companies are the same. We respect this fact and aim to wholly understand what makes yours unique so we can use that to drive your bottom line.
Social Media Marketing Services
Will you be posting on our behalf?
Yes, your social media management services will include the scheduling of your posts.
How consistently will you post on our social accounts?
As your social media marketing agency, we will determine your posting consistency based on the findings from your account audit and competitor analysis.
Will I have a community manager?
Depending on your program level, you will be assigned a community manager that monitors your social media channels to ensure that all comments are addressed promptly.
How quickly can I expect to see results?
This is dependent on what your KPIs are. If you want to grow followers and engagement, you can expect to see an increase in 30 days.
Although we recommend, clients continue this service for 6-12 months minimum to see a substantial impact. The goal of this program is to develop your companies following, engagement, and influence.
What will the process of creating social posts for my organization look like?
Your entire social media team has a vital role in the creation of your content. Your copywriter will create your social copy, and your designer will create images. Your strategist will review the posts to ensure they’re in line with your goals, and your editor will do one final edit for quality assurance. After all of these steps, we’ll share the posts with your team for your edits and final approval.
What channels will you create posts for?
Our team of social media experts can curate posts for any social media platform relevant to your organization.
How will you create content aligned with my brand?
We will work closely with your team to ensure we understand your brand’s voice. We will create editorial guidelines and a style guide to ensure that your organization’s social media accounts are on-brand.
Successful Hubspot Import
We’ve already imported our data, but nothing makes sense. Can Uhuru help?
Absolutely. We can work with you to figure out what went wrong during your import, and help you to either clean up and reorganize the data you have or to export and re-import with the correct structure.
Can you import something other than my contacts?
We can work with you to import records related to contacts, companies, deals, products, service tickets, and notes. However, we recommend that all data be imported into HubSpot at the same time so there are no information gaps.
Can you help me set up an ongoing data migration?
Yes! If you have other technology platforms that are not being replaced by HubSpot but you still want to track their data, we can help you set up an ongoing data stream—either through a pre-built connection or by building a custom integration for you.
Value Creation
Why is value creation important?
Business is a two-way street. You don’t want your potential new customers to think you’re only in the interaction for yourself. Think of it as a trade. Why should they give you the time of day if you don’t have something to offer them, especially when the internet is so saturated with other businesses in your vertical, and they know they have options. Make them choose you this way—you and no one else. Give them resources that will enhance their lives, without asking for anything in return, and you’ll solidify their trust in your brand.
What do I do with my value offer when it’s created?
After value creation, it’s time to send it out—we will help you decide which channels would be best to disperse your content for the highest return on investment (ROI). Not every platform will render the same results for every type of piece you develop, so allow us to steer you in the right direction.
How will I know if I’ve created the right value offer?
This one’s about testing. You learn from experience. You’ll know what works when you get a good turnout in terms of who downloads your offers and who comes back for more. If you don’t have anyone downloading your offers, changes likely need to be made, and we can help you there. We have been creating enticing, irresistible offers for businesses for a long time and we will use what we know will actually work for your target market based upon real data.
How do I measure the success of a value offer?
Always document your numbers. That’s how you will know what is working and what needs to be updated. You cannot know where you are going if you don’t know where you have been, so detailing outcomes and measuring will help you generate a roadmap for future content endeavors. You will improve each and every time to churn out new content if you approach it this way.
Website Management and Optimization
I have an in-house IT team. Why would I use Uhuru?
We do more than just manage your website uptime. We optimize your rankings, analyze your website data for opportunities, guidance, and strategy for value-rich content, provide a full audit to examine the strengths and weaknesses, and more.
My customers aren’t really online. Why do I need to update my site?
Your website is the epicenter for your lead generation funnel, even if your target market isn’t online as much. An optimized website will improve your ranking so you can be reached organically easier.
I have really high bounce rates. Can you help?
Yes! We’ll evaluate what items on your website need to be addressed, amplified, or completely reworked for complete site optimization.
