Pinterest can do magical things for a fashion brand.
This increasingly popular social network can get your brands clothes, shoes or accessories in front of hundreds of thousands of potential buyers. This photo centric network has more than 70 million users and the large majority of them are women. If you know how to create content that gets pins, repins and “hearts” than your ecommerce store has the potential to skyrocket.
How to Create Photos That Get Lots of Pins
To get your ideal audience to Pin and start the pinning frenzy, you first need to get your web visitor to act (Click ‘Pin it’ Button) by offering them what they like sharing the most, clothing details.
By focusing on the details I mean, get up-close and take photos of your brand’s handbag, jewelry, shoes and a closeup of the rings. These are the type of photos that have a singular focus both literally and figuratively. There are not many distractions, only the product is in focus. This is an ideal situation for fashion brands looking to promote a new product or existing inventory.
Here are two photographs that did particularly well. In both of these examples the product is the primary subject in the photograph. By keeping the shoe and handbag in focus and the rest of the image out of focus the product is the point of interest.
These two images had over 45,000+ pins and repins.
In these style of detail shots it’s best to avoid including the models face. Photos without a face get shared in large volume. Evidence of this is in Pinterest 2013 top fashion pins. All of the most pinned images in 2013 in the category of fashion were of outfit details or the model had sunglasses on.
Many buyers want to be able to “see themselves in the photo” which offers the viewer more emotional value.
Another consideration is the orientation of the photograph. On Stylishlyme (my fashion blog) portrait (tall) photos of shoes (or anything really) receive more shares than short landscape photos. Reason being, portrait photos look much nicer on Pinterest than landscape due to the Pinterest layout of the website and mobile app.
It wasn’t until this past summer, mid September, when my photographer and I experimented with this style of photography in almost every blog post on Stylishlyme and the response was very positive. You can see the immediate rise of pins and repins from the graph below.
Pinterest is one of the most dominant forces in Fashion. Users are addicted to the image driven-site, and spend their day browsing image after image. Me being one of them. Fashion blogs are photo-based, which is why Pinterest drives so much traffic to Fashion blogs and these results can also be achieved by fashion brands and ecommerce shops.
If you can get other people to share and repin your photos, then you’ll create a surge in traffic to your ecommerce store.
How are you using Pinterest to your advantage?
