3 Tips For An Awesome About Page

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

About Page Tips

An about page is often one of the most visited pages on a business website. It is also the least updated page on a business website. Don’t let your about page be the reason visitors leave your website, instead try to utilize it to help persuade and convert.

About Page Challenge: Update your about page right now!

1. Answer Who, What and Why

Visitors look at an about page to find out who you are, what you do and why they need/want you. Be sure your about page addresses these questions. In answering these questions it can be helpful to link to relevant blog posts that help the visitor dive into more detail.

2. Remind Them People Run Your Business

An about page is a great place to highlight the skills and expertise of your executive team and employees. Be sure to use professional photos of the people you are highlighting to bring a face to a name. It’s also a good idea to include Twitter usernames (Why Twitter?) to enhance accessibility. Your customers should know who you are and be able to talk to you!

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
~ Bob Burg

3. Search Engine Optimization

Due to the traffic your about page will receive relative to the rest of your site the about page can often perform very well in search engine results. This means you should be aware of and intentionally design your about page content to relate to keywords your business is targeting. SEO Tips

At the very least your about page should reflect your value proposition, current events and activities. An about page that says you are working on a project that was completed three years ago will definitely hurt your brand image.

What are your about page strategies? Share them with us in the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inbound Marketing Strategy: The Foundation for Your Online & Lead Generation Success

“Once creating an inbound marketing strategy is no longer a new concept for you and your team, you’ll be able to confidently implement these tips. Your success begins today—just make the first move and start planning.”

Categories: Inbound Marketing Read Article

The Ultimate Guide to Client Onboarding

Looking at our numbers and the results of others’ onboarding processes, we’ve seen how crucial it is to make sure this is done right. Continue on to get Uhuru’s favorite tips, tricks, and best practices on how to implement a proper client onboarding process in order to build great relationships — and maintain them.

Categories: Business Strategy, Sales Read Article

Creating Custom HubSpot Email Templates [Step-by-Step Guide]

The majority of consumers won’t spend more than a few seconds looking at something in their inbox if it doesn’t have a certain appeal… They want it to look and feel great, they want to be inspired – what they don’t want is something that feels boring or looks like the company didn’t care to put in the proper effort.

In this handy guide, we’ll show you how to create and customize HubSpot email templates for optimal campaign performance.

Categories: HubSpot, Marketing Strategy Read Article