Stay Ahead of Your Competition with Uhuru’s Business Advantage (BA)
Business Advantage is tailored to your business goals and consists of getting the attention of your ideal buyer in the spaces where they hang out, attracting your ideal clients so they reach out to you, converting visitors into leads, tracking the performance of monthly campaigns, closing subscribers into buyers, and delighting buyers into promoting your brand.
We harness social media, advertising, blogging, SEO, website content management, email marketing, marketing automation, reporting, and analytics in your Business Advantage strategy. We constantly analyze what’s being effective to continuously improve your strategy and get more for your marketing dollars.
Uhuru’s dedicated Digital Marketing Consultants are more than your typical account managers. Our DMCs are with you through the process, driving business growth and delivering greater performance. We bring your annual outlook and tactical plans together into integrated campaigns with weekly summaries, monthly performance reports, and quarterly reviews.
Say goodbye to unpredictable and inconsistent marketing and lack of ROI and hello to Uhuru’s Business Advantage.
Lead Generation with Facebook Ads
"We use Uhuru for our Facebook channel acquisition. We have tried several 'top' specialist Facebook agencies in the past, and Uhuru has achieved what none of them managed to. They take the 'nail it then scale it approach' and have experience in strategy and tactics for both ends of this spectrum. If you believe Facebook advertising is a key channel for your business you will be in good hands working with Uhuru."
Founder and CEO
Elements of Business Advantage
Get Immediate Impact and Accelerated Return on Investment
Uhuru develops an actionable strategy that allows you to get the attention of your ideal buyers, persuades them to take action, and delivers you quality leads so it's easier for you to the close the deal.
Pay per click (PPC) is an extremely crowded space but remains a successful activity when integrated into other inbound marketing efforts. What you need to know about PPC is remarketing: the ability to target your advertising to people that have already visited your site. Remarketing is integrated into your Business Advantage efforts because it places our campaign in front of people that are extremely likely to buy—rather than the typical cold lead PPC traffic.
Social channels, like Facebook advertising, are similar to most marketing channels in the sense that people want to be entertained or informed, not just marketed to. People actively seek out interesting, entertaining, and informative content when they spend time on social media. Facebook and other social networks allow you to put your content in front of people that are already interested in your content but may not know about you. Creating social ads allows us to make sure that our conversion-focused offers and content is put in front of as many ideal buyers as we can target.
Finding Your Ideal Buyer
How do you know who your business should target? How do you get your ideal buyer to your website? Who is your ideal buyer? Before we begin developing content and creating targeted ads, our Digital Marketing Consultants help you determine who your ideal buyer is. We work with you to create your buyer persona based on your company’s buyer data and industry research. Creating a profile of your ideal buyer will identify who they are, where they spend their time, and the best options for targeting them most effectively.
Create Useful and Informative Content to Attract Your Target Market
Attract, for a Uhuru Business Advantage partner, is based on creating educational content for your target buyer segment that pulls them toward your website, where they can learn more about the benefits of what you sell on their own accord. You want to attract people that will potentially become quality leads. Attract your ideal buyer by creating content that’s valuable and easy for them to find based on their buyer persona.
Creating useful and valuable content is the starting point of attracting visitors, but targeted keywords help your content be found more easily and by more people. Website keywords that are centered around the problems and solutions your target market is searching for will help them find your website. Optimum placement of keywords on your blog posts, landing pages, and company service pages is crucial to being found online. We develop a comprehensive keyword strategy centered around your value proposition, services, target market, and buyer’s journey.
Search Engine Optimization (SEO)
Keeping an up-to-date understanding of how search engines work, optimizing for search engines, and following SEO best practices for every blog post and page on your website is what we’re here for. Every page on your website is a chance to rank for your industry-related topic, so we treat every page with equal importance. Any page on your website can be the first touchpoint for a visitor. Having valuable optimized content is critical, because 97% of companies that blog have more inbound links which helps them rank higher in search engines. Approximately 75% of users never scroll past the first page of search results. Having the page authority to rank on the first page for branded, non-branded, and long-tail keywords is a necessity.
Your company's blog is one of the most effective ways to attract potential buyers to your website. Business who blog receive 55% more website visitors and are 13x more likely to see a positive ROI than business who don’t.* By educating your visitors during their journey you develop trust and expertise through your blog. Your company will build traffic, authority, and become a thought leader in your industry by providing educational, helpful, and industry-related content.
On Page Optimization
Optimizing your website is more than just SEO. Making every website page as perfect as possible—for people reading your content, individuals purchasing your product or service, and customers staying informed—is our goal. Analyzing page performance and optimizing your offers, content, design, and page layout is what true page optimization is all about. It’s an ongoing and evolving process in which our team connects optimization with your company’s long-term and short-term goals to ensure you're capable of achieving success.
Social Media Promotion
With 74% of adults online using social media, your target buyers are likely tweeting, posting, and liking a variety of content on social networks. Getting your content in front of your ideal buyer on places like Facebook, Pinterest, and Twitter will attract them to your website. Promoting your company content on social media will drive traffic, generate leads, and create buyers for your business. With billions of social media users, getting in front of your ideal buyers is the key.
You can create useful and informative blog posts, share on social media and email promotions, but if you’re not monitoring your content and evaluating what’s working versus what’s not, it’ll be hard to measure performance and determine what strategy is successful. We will know when potential customers are reading your blog, tweeting your content, and sharing it with their friends. We filter through all the noise and focus on the actions that are important to your business to continuously improve and provide an effective digital strategy.
Convert Your Website Visitors into Leads
Uhuru develops an actionable strategy that allows you to get the attention of your ideal client, persuades them to take action, and delivers you quality leads so it's easier for you to the close the deal.
A successful digital marketing campaign is fueled by content that your ideal buyer wants to read, download, and share with their network. Premium content is longer-form pieces that cover industry trends, topics, and case studies at a deeper level—for example, an ebook or a webinar that features experts from your business. Your company can no longer create irrelevant content that is not helping your business get more leads. Understanding your businesses persona and developing content around your buying cycle is what will bring your company the most success.
As one of the most powerful channels for getting new leads customers and keeping existing clients connected to your company, email marketing is a critical component to your business. We develop an email marketing strategy that is connected to your business goals. Our email campaigns are created to grow organically, nurture leads, and deliver high-quality marketing and sales-qualified leads on a consistent basis.
Strategic Landing Pages
If you want to generate more leads, gather important information about your visitors, or sell products and services, then you need to utilize strategic landing pages. Landing pages generate leads and help determine where the lead is in their buying journey so that you can convert them into paying customers. We track the landing page performance and ROI of your digital marketing campaigns on a monthly basis so you always know the impact of each campaign.
How do you know if your contact database is opening your emails? Your engagement rate? Open rate? Click-through rate? Your contacts are one of the most valuable assets of your company. Sending personalized, relevant, and beautiful emails to your prospects and buyers will increase engagement, sales, and in-time turn your customers into evangelists. We work with you to build meaningful relationships with your contacts with proper management.
Track Business Growth with a Complete Performance and Metric-Driven View of Activities and Interactions with Your Company
Analyze the success of your marketing campaigns and determine which areas need further optimization or personalization for future success. Know which marketing efforts are performing best and whether your sales team is focused on the most qualified leads.
Web Analytics allows you to track your website and see how it’s performing. Are people reading your content, engaging, and taking the actions you want? Or, are they getting hung up and exiting the process before you’d like them to? Maybe you have content that is unexpectedly performing above expectations. Analytics tells you all of this and more, which only enhances your digital efforts.
What are the key processes and activities driving your revenue on a performance, measurable, and quantifiable basis? Once we know the goal we’re trying to help you accomplish and have a strategy to achieve it, we build in key performance indicators (KPIs) to track our activities and our progress. Most businesses measure KPIs but don’t act on the insights. At Uhuru, our metric-focused approach has resulted in predictable gains for our clients. That’s why it is a bedrock of our Business Advantage approach.
Click tracking and scroll tracking are highly valuable tools we use to continually optimize your website and the content we generate. We take actual click data and match it up against our other web analytics technologies to gain a clear perspective on important insights and remove assumptions. When the tracking reports suggests that we make a change to get the result that we want, we do it.
Building Relationships to Create Evangelists and Ongoing Sales
Using context and personalization to deliver tailored messages, continue to engage with, delight, and upsell your current customer base into happy promoters of your company.
For many, an email list is a critical business asset. Cultivating a robust and nurtured list of emails, of both client and prospects, gives your business a repository for recurring business growth. Staying connected with your clients on an ongoing monthly basis is what keeps your business in the front of their minds. Personalizing your emails to current clients and providing them with ongoing valuable content that falls in line with your service or product will not only make them feel special but they will have a positive association with your brand.
Your blog is a critical component of your marketing success. When you provide useful and informative blog posts that align with your brand positioning and value proposition, and answer the common questions for your target and existing buyers, your business and executives will be seen as authorities. Providing ongoing valuable content to your clients is something that many business overlook, but it's what keeps your clients coming back. Your clients will eventually turn from just one-time buyers to promoters of your brand, if you continue to nurture them.
Website Design and On-going Digital Marketing
Year after year, Uhuru's work has exceeded our expectations. Their staff are extremely experienced in their field of social media, marketing, and design, and consistently deliver not only outstanding visual products, but good sound business advice as well. They pay thoughtful attention to our mission and goals and provide strategies that have moved our organization forward by leaps and bounds. We consider ourselves lucky to have had the opportunity to work with such a skilled professionals.
Linda Van Kirk