What is a Digital Marketing Agency or Digital Agency?

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What is a Digital Agency?

“Are you like Mad Men, but with websites and computer stuff?”

I wasn’t entirely sure how to answer this question. On one hand, we handle large advertising campaigns and brand strategy for clients but on the other, we don’t smoke Lucky Strikes or drink Old Fashioned’s in the office. We’re also much more tech-savvy and data centric.

You often hear of marketing and advertising agencies. What the heck is a digital agency?

Digital agencies utilize new media to help clients reach customers through creative and nontraditional channels.

When I say we are a “Digital Marketing Agency” I am often met with puzzled looks. A digital agency combines those nontraditional channels with traditional methods of advertising to reach current and potential customers. We offer services to assist turning our clients’ lead generation weaknesses into strengths to increase traffic and leads from buyers online and delighting current customers.

Typically, the services range from the more generalist such as website design, e-mail marketing. Often the more effective specialize in specific areas; viral campaigns, pay-per-click ad management and banner advertising with Facebook or Google, search engine optimization and marketing, content marketing, podcasting, and conversion funnel management.

The Traditional Mad Men advertising agencies normally collect fees off ad placement rather than for the work itself. Digital agencies usually bill their fees in monthly retainers or through the service time involved in marketing strategy and planning, artwork, and design creative, campaign management, and technical services. Code stuff.

To us, it means being a result-oriented digital marketing solution.

Here are some resources to help you:

Social Media vs. Traditional Media – Make the Transition to Digital Marketing

75 Must-Know Digital Marketing Terms and Definitions

Digital Marketing ROI

An Executive’s Guide to Results-Driven Marketing

How to Get Buy-In on Your Content Marketing Strategy

Why use a digital agency? 

 

 

3 thoughts on “What is a Digital Marketing Agency or Digital Agency?

  1. Hi Peter,
    Thanks for the resources you have pointed out here. When you say that people often give you a puzzled look when you say Digital Marketing Agency I would have to agree. Even more so when you say SEO. If you just ask the average guy on the street what SEO is he will think it stands for some kind of medical condition.. lol. At least when one adds “Agency” to make the phrase SEO Agency” then they will it is some kind of business (of which they have no idea).
    Thanks for sharing.

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