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Uhuru Network Acquires Céntrico Digital

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A New Era for Uhuru

We are very excited to announce that Uhuru has acquired Céntrico Digital Inc. and takes another step towards Uhuru’s global vision. 

We couldn’t be happier, and we know you will be, too.

As the leading global agile digital marketing agency for small-midsize, enterprise businesses, this change allows us to strategically increase investment and support in servicing Uhuru’s clients to solve your marketing and growth problems faster and in even more innovative ways. 

A New York registered B-Corp with a distributed team across Latin America, Céntrico Digital has proven itself to be a first-class global managed marketing services provider over the course of its 8-year history. With strengths in marketing automation, including specialization in Salesforce and Hubspot, as well as PPC advertising and graphic design, Céntrico Digital services a wide-breadth of clients, including many in the social impact space. 

Céntrico Digital’s CEO, Matthew Carpenter-Arévalo, joins Uhuru as VP of Global Operations.

Matthew’s demand generation and sales enablement expertise allowed him to build and manage global teams at Google and Twitter that resulted in tens of millions in revenue. In 2013, he started Céntrico Digital from Ecuador, and was responsible for generating the company’s first $1 million in annual recurring revenue by implementing global delivery of digital marketing services that disrupted the global marketing space.

“Matthew is a high-performing leader and will be spearheading Uhuru’s ambitious trajectory. Given our explosive growth over the past few years and aggressive plans for the future, appointing Matthew to the newly created role of Vice President of Global Operations is a natural step in the evolution of our business,” Uhuru Co-Founder and CEO Peter Lang said.

“It’s also an especially proud moment for me to have a Global Vice President leading our company because as a champion of a digitally unified and global first team, Matthew serves as an exceptional role model to all Uhuru team members as well as the many other talented professionals and all young professionals at Uhuru, who can envision their own career paths reaching to the highest executive-level positions no matter where they are in the world.”

Uhuru Network acquires Centrico Digital - pictured left to right, Matthew Carpenter-Arevalo - Vanessa Lang - Peter Lang
Pictured left to right: Matthew Carpenter-Arevalo, Vanessa Lang, Peter Lang

You will start to see an enhanced Uhuru on an accelerated timeline.

We are working on rapidly and seamlessly expanding our delightful client experience and offering even more service support for businesses, among many other teams and company updates.

“Céntrico and Uhuru represent two highly complementary and compatible teams,” Matthew said. “As an executive-level leader within Uhuru, I’m excited about the opportunity and challenges we face as a high-growth agency in a competitive space. My goal for Uhuru is to continue to grow, innovate, and exceed the expectations of our clients and our team members,” Matthew noted. “It’s never been a more exciting time to be a global, distributed team in the fast-evolving digital marketing space. We can’t wait for you to see some of the new ways we’ll be able to help you grow.”

We are expanding our marketing and sales support channels to resolve your problems faster, right when you need them, and we know you’ll love the new look and feel of our marketing efforts.

We’re investing directly into areas that clients like you have told us are most important.

Don’t worry. There are no changes to your account or ongoing campaigns. This is the same excellent service, now with even more focus on helping you drive marking success. 

For those of you who have been with us since the beginning, we thank you for your continued support and passion for Uhuru. For those of you who are newer, thanks for being here, and we can’t wait to show you what’s next.

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Written by

Vanessa Rodriguez Lang

President, Co-founder

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