The Importance of Posting Once Per Day – Facebook

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

You often read that pages should post at least once per day on your Facebook fan page. Why and who made this rule? We hear that you should touch base with your community, but be careful of over-posting or you will turn off you fan base. Are people just repeating what they heard? Why should you post once per day? Here is some real-life examples of why you should post once per day.

We created a goal for one of our clients to post at least once per day. While most days had one or more, there were still some days with zero posts (and allowed us to see the differences which turned out to be a good thing). Over a several months, we kept track of post records and the level of engagement our client had. While the data may be further refined over time, the initial results were telling:

 

No Posts 1 Post
Daily Active Users (avg) 83 219

 

The table illustrates exactly why you should post once per day:  140 more unique Daily Active Users than days they didn’t post!

Now, before you run off and post all day, every day there is a limit. The increase is not linear and we do start to see some diminishing returns of posting multiple times per day:

The benefits of posting multiple times per day simply to get unique users to interact with your content go down after the first one. While the first post adds 140 unique users, the second post adds only 60 and after the third post, you only get 40. After three posts in a given day, you will actually get fewer unique users. Some arguments against may center around the idea of impressions and total Likes/Comments but this lead you down a bad path. Just look:

 

 

On a per post basis, nothing is as effective as a single post. One post per day triples your impressions and active users (on a per post basis) but anything more than that and we begin to see a fall off. This is not optimal for an engagement strategy. Even  total Like/Comments per post are flat after the first one. The sweet spot seems to be between 1 and 3 posts per day but why would you post multiple times per day if you don’t need to? Save those days when you are running a campaign or trying to raise awareness of an issue or topic. Stick to the one post per day philosophy to engage your fans in a consistent, non-intrusive way.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Business Writing for Enterprise vs. Small Business: A Marketer’s Guide

“A lot of this revolves around perspective. It’s about what the reader wants to see. This is true whether you’re writing for the client, writing as the voice of your boss, writing for the client’s customer, or even writing for stakeholders. Get a sense of their pain points and how you can solve them. And don’t waste their time in getting there because you could lose their attention to something else.”

Categories: Marketing Strategy Read Article

Inbound Marketing Strategy: The Foundation for Your Online & Lead Generation Success

“Once creating an inbound marketing strategy is no longer a new concept for you and your team, you’ll be able to confidently implement these tips. Your success begins today—just make the first move and start planning.”

Categories: Inbound Marketing Read Article

The Ultimate Guide to Client Onboarding

Looking at our numbers and the results of others’ onboarding processes, we’ve seen how crucial it is to make sure this is done right. Continue on to get Uhuru’s favorite tips, tricks, and best practices on how to implement a proper client onboarding process in order to build great relationships — and maintain them.

Categories: Business Strategy, Sales Read Article