Marketing Your Business – No More Marketing Excuses

To achieve better focus, ask yourself these 10 questions.

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

It’s time to start marketing your business, and stop hesitating and making marketing excuses.

There are many reasons why you’re making excuses, but most of the time we can distill the issue of a business being unable to market itself into focus — oftentimes a business hasn’t established what it does, how it does it, and whom it does it for.

marketing and sales

 

To achieve better focus, ask yourself:

      1. What would your business health look like with more qualified leads?
      2. Do you have a sustainable way to attract new clients?
      3. Are you struggling to be seen as a credible, authoritative resource on industry trends and tactics?
      4. Is time spent on new business tactics that generate minimal results?
      5. Are you failing to attract clients outside of your city or region?
      6. Are you failing at marketing yourself?
      7. What’s the biggest hole in your marketing today?
        Don’t assume it’s more leads. It may be but for many businesses it might be content. Is your content the right type for the right people?
      8. How can you better identify and align your marketing and sales goals?
      9. What are the actual number of leads that you need to get the number of sales that you want ?
      10. How does that tie into your overall financial model?

Doesn’t matter what size business you’re in; solopreneur to a 1,000 person company. There are alignment tools available that can help you get visibility on the data and better align the answers to these questions.

Remember, you can’t be all things to all prospects.

You may need to differentiate yourself, create remarkable content for your target customers, and discover the pain points, wants, and needs of your audience.

What do you do to market your business? How do you track the success of your investment? I’d love to hear your feedback.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

52 Digital Marketing Tips

We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective expertise so that we can help you, our digital marketer friend in need.

Categories: Marketing Read Article

Remote Work: Committing 100% to a Remote Team

Our company has evolved over the course of a decade in many ways. One of the biggest changes, however, has been our move from a traditional brick-and-mortar office environment to a 100 percent remote work setup. While this type of business model has brought changes in how we function, we’ve found that the benefits far outweigh any risks.

Categories: Business Strategy Read Article

How to Create an Editorial Style Guide [Step-by-Step Guide]

“An editorial style guide is a set of editorial rules that ensure brand consistency. For copywriters, content creators, editors, and digital marketers, an editorial style guide is an invaluable reference for optimizing content and polishing copy. These guidelines serve as a roadmap to the editing process and outline practices that ensure the quality of your company’s work.”

Categories: Marketing Read Article