Links Should Never Say "Click Here"

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

links-never-say-click-here

We’ve all been reading a blog post when we run across the dreaded “click here” link. Some like to think of it as a way to direct action – a form of call-to-action – rather than caring about the user experience or the impact on optimization for Google.

“Click here” is unnecessary

We know what a link is when we come across it. Chances are it is a different color, underlined, and has some kind of mouse-hover change that indicates it is clickable. These are the visual clues, including the context of the link, that tell us additional information is just a click away. All of these factors make saying “Click Here” irrelevant.

Not only that, using unrelated text for the link disguises exactly what you are clicking on.

It decreases the user experience

When you’re in the middle of reading something interesting and you see “click here” it changes the user experience. It messes with the flow of what was a good paragraph. The ability to link text means that we should never have to pause the readers flow of thought. We want it to occur in normal conversation and if the user feels the need to investigate deeper, they can. It is more of an invitation than a command.

 

bad-link-never-say-click-here

The impact on SEO

There are two important factors that impact your search ranking on Google and both play a role in the text you choose to link.

The link itself is valuable and important, whether it’s internal or external the anchor text you choose puts the link in context. Our goal is to help Google as much as possible and “click here” doesn’t do anything to tell Google what the link is about.

Second, site structure plays a key role in Google’s assessment of your site and proper internal linking with sound anchor text can help the search spider. We want Google to know the link and the context of the link. Using a good internal link structure can help search engines map your site and make it perform better in search results. This is not some black-hat trick that will suddenly make your page/post rank higher but a long term strategy that will help your domain. Google values user experience and this helps create a better, lasting user experience.
link-example-never-say-click-here

Create links the right way

Notice the links above from our post Invest In SEO Before Display Ads? First, you want to tell people what they are linking to and this usually means nouns over verbs. Verbs tend to be more vague and don’t provide the right context for the reader.

Second, you want to be specific. If you aren’t upfront and specific with what the user is clicking into, then they probably won’t click. You’re not going to follow a stranger into a dark alley just because they say “come here”.

Lastly, you want to put your link towards the end of your sentence. People tend to read with a dialogue running in their head so putting a link too early in the sentence or paragraph doesn’t give the reader a chance to put it into context. Putting it at the end of the thought (unless appropriate somewhere else) gives you the best opportunity to get the click.

Conclusion

Have you noticed any blogs that use click here? Do you notice a better reading experience when they don’t? Try to pay attention to link structure as you surf the web today. Share your findings with us in the comments. Thank you!

One thought on “Links Should Never Say "Click Here"

  1. I agree. The link text plays a role in how both humans and computers read a website. It is a missed opportunity for all those still typing “click here”.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

A Quick & Easy Guide on GDPR Compliance for Marketing & Sales

Email marketing isn’t going away. It’s just gaining greater transparency. Basically, companies just need to be much less haphazard about collecting and storing email addresses and need to also have better communication with prospects.

Categories: Marketing Read Article

Your Ultimate Guide to Marketing Objectives (Define, Measure & Examples)

Strategic and clear marketing objectives are fundamental to any sound, effective marketing plan. Your marketing objectives are your brand’s clear-cut, defined goals. Beyond this, you can look at your marketing objectives as a way to provide clear direction for your team members to follow. Without defined goals, there’s no clarity on what needs to be […]

Categories: Business Strategy Read Article

Sales Email Deliverability Guide: How To Avoid Email Spam Filters

I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.

Categories: Sales Read Article