Invest In SEO Before Investing In Display Ads?

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

Is it more effective to hunt with a scoped sniper rifle or a sawed off shotgun? Investing in SEO or display ads will generate returns, the question is what’s the difference and which is better for your website?

What are Display Ads? – Think billboards, flyers, posters and banners on the web.

What is SEO? – Think content created in a specific way to maximize your content’s ranking in search results and thus driving more traffic to your site via clicks. See our more detailed Guide To Search Engine Optimization.

If investing in either SEO strategies or display ads will help drive traffic to your site then why would you choose to invest in one before the other? Content created using SEO strategies will continue to drive traffic to your website long after you have created the content. Display ads on the other hand will only drive traffic to your website while you are spending money to have them displayed. Display ads can be even less effective if you follow a non-strategic approach and display them on a website that is unrelated to yours or on a low traffic website. It’s like putting up a billboard ad in the middle of Wyoming. Who drives through Wyoming?

If you learn about SEO strategies for yourself instead of paying for someone else to create your content your investment drops from dollars to time. The more time you spend creating quality SEO content the easier it gets and the more content you can create. The more content you have created the more inbound traffic from search results, ever increasing your return on investment.

We’d love to hear your opinion on Search Engine Optimized websites vs Display Ads in the comments below.

For SEO tips follow @Keeganlarson

Chris Durham

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inbound Marketing Strategy: The Foundation for Your Online & Lead Generation Success

“Once creating an inbound marketing strategy is no longer a new concept for you and your team, you’ll be able to confidently implement these tips. Your success begins today—just make the first move and start planning.”

Categories: Inbound Marketing Read Article

The Ultimate Guide to Client Onboarding

Looking at our numbers and the results of others’ onboarding processes, we’ve seen how crucial it is to make sure this is done right. Continue on to get Uhuru’s favorite tips, tricks, and best practices on how to implement a proper client onboarding process in order to build great relationships — and maintain them.

Categories: Business Strategy, Sales Read Article

Creating Custom HubSpot Email Templates [Step-by-Step Guide]

The majority of consumers won’t spend more than a few seconds looking at something in their inbox if it doesn’t have a certain appeal… They want it to look and feel great, they want to be inspired – what they don’t want is something that feels boring or looks like the company didn’t care to put in the proper effort.

In this handy guide, we’ll show you how to create and customize HubSpot email templates for optimal campaign performance.

Categories: HubSpot, Marketing Strategy Read Article