Facebook Timeline for Pages

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

timeline for Uhuru Network
 

Facebook’s change to the Timeline profile has created much speculation that Pages will be next. On February 15th, Facebook executives confirmed there are changes ahead that will affect everyone. They plan to add Timeline for Pages this month. No one can predict the subsequent changes this will have for brands and third-party platforms.

In the midst of Facebook’s IPO and a business reliant on 3rd party applications it makes sense that the people in charge are looking for ways create deeper engagement with Facebook applications.

 

Facebook, developers and businesses

Facebook chose to create an open platform that created opportunities for third-party developers to add their creations to the Facebook platform. Obviously they care about their relationships with developers and businesses as they could have built a closed, static platform and lock every Page to the same features. They’re pushing the industry forward and leading the charge for innovation and progression of the digital world. Applications that increase a brand’s presence, provide content, contests and promotions have empowered businesses and developers to gather user data, generate sales, leads, customer support and much more.

Businesses have put their Facebook Pages at the forefront of other media promotions and Facebook ads, which shows the priority and the money they’re invested in their Facebook channels. According to February 2012 data from Kenshoo, Facebook ad budgets grew 109% month-over-month in the fourth quarter of 2011. A very strong argument is that Facebook’s traffic is contributed to third-party services and Facebook has expressed value and profit those services bring to the Facebook platform.

Even Facebook has recognized this truth in it’s recent S-1 filing.

We generate a substantial majority of our revenue from advertising. The loss of advertisers, or reduction in spending by advertisers with Facebook, could seriously harm our business.

This change will certainly not be the last significant change in Facebook’s future but the good news is that the move to Timeline will give businesses and brands more than just an “Info tab.” Facebook’s actions to-date lead us to believe that they respect a brand’s presence on Facebook and would want to keep opportunities for further methods of engagement.
 

Full story at Peterlang.us

-Peter
@peterlang
CEO of Uhuru Network


Original article written on www.peterlang.us, follow Peter Lang on Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sales Email Deliverability Guide: How To Avoid Email Spam Filters

I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.

Categories: Sales Read Article

How to Write a Blog Post for Complex or Technical Industries

When you have a company blog, keeping up with your content can be a pretty time-consuming feat. Consistently developing useful content becomes even more challenging when you’re producing content for technical industries, which brings us to the main point of this article, how to write a blog post for complex or technical industries.

Categories: Inbound Marketing Read Article

How Our Agency Uses Scrum for Agile Marketing

Learn how we use Agile marketing. We’re twice as fast, have more predictable outcomes, and it gives our agency—and our clients—a competitive advantage with Scrum.

Categories: Marketing Read Article