Facebook Timeline for Pages

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

timeline for Uhuru Network
 

Facebook’s change to the Timeline profile has created much speculation that Pages will be next. On February 15th, Facebook executives confirmed there are changes ahead that will affect everyone. They plan to add Timeline for Pages this month. No one can predict the subsequent changes this will have for brands and third-party platforms.

In the midst of Facebook’s IPO and a business reliant on 3rd party applications it makes sense that the people in charge are looking for ways create deeper engagement with Facebook applications.

 

Facebook, developers and businesses

Facebook chose to create an open platform that created opportunities for third-party developers to add their creations to the Facebook platform. Obviously they care about their relationships with developers and businesses as they could have built a closed, static platform and lock every Page to the same features. They’re pushing the industry forward and leading the charge for innovation and progression of the digital world. Applications that increase a brand’s presence, provide content, contests and promotions have empowered businesses and developers to gather user data, generate sales, leads, customer support and much more.

Businesses have put their Facebook Pages at the forefront of other media promotions and Facebook ads, which shows the priority and the money they’re invested in their Facebook channels. According to February 2012 data from Kenshoo, Facebook ad budgets grew 109% month-over-month in the fourth quarter of 2011. A very strong argument is that Facebook’s traffic is contributed to third-party services and Facebook has expressed value and profit those services bring to the Facebook platform.

Even Facebook has recognized this truth in it’s recent S-1 filing.

We generate a substantial majority of our revenue from advertising. The loss of advertisers, or reduction in spending by advertisers with Facebook, could seriously harm our business.

This change will certainly not be the last significant change in Facebook’s future but the good news is that the move to Timeline will give businesses and brands more than just an “Info tab.” Facebook’s actions to-date lead us to believe that they respect a brand’s presence on Facebook and would want to keep opportunities for further methods of engagement.
 

Full story at Peterlang.us

-Peter
@peterlang
CEO of Uhuru Network


Original article written on www.peterlang.us, follow Peter Lang on Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inbound Marketing Strategy: The Foundation for Your Online & Lead Generation Success

“Once creating an inbound marketing strategy is no longer a new concept for you and your team, you’ll be able to confidently implement these tips. Your success begins today—just make the first move and start planning.”

Categories: Inbound Marketing Read Article

The Ultimate Guide to Client Onboarding

Looking at our numbers and the results of others’ onboarding processes, we’ve seen how crucial it is to make sure this is done right. Continue on to get Uhuru’s favorite tips, tricks, and best practices on how to implement a proper client onboarding process in order to build great relationships — and maintain them.

Categories: Business Strategy, Sales Read Article

Creating Custom HubSpot Email Templates [Step-by-Step Guide]

The majority of consumers won’t spend more than a few seconds looking at something in their inbox if it doesn’t have a certain appeal… They want it to look and feel great, they want to be inspired – what they don’t want is something that feels boring or looks like the company didn’t care to put in the proper effort.

In this handy guide, we’ll show you how to create and customize HubSpot email templates for optimal campaign performance.

Categories: HubSpot, Marketing Strategy Read Article