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Mobile

Business Mobile Marketing Strategy

Reading Time: 6 minutes If your business is online and lacks integrated mobile commerce capabilities, you’re missing out.

Thus far, many companies have made a decision to proceed with app creation despite the lack of development in a long-term strategic plan. The novelty of having an app has caused them to stray from their priorities and capabilities and has led to the creation of apps that fail to deliver real value to the user. According to an Adeven study in 2012, 400,000 apps have failed to receive even a single download.

Mobile Website vs Mobile App vs Mobile Web App

Reading Time: 2 minutes Mobile this mobile that. The term is attached to everything these days and it can get confusing for people to understand what it means when someone says mobile “whatever”. The most common mobile “something” terms we are going to tackle today are mobile website, mobile app and mobile web app. Mobile Website When we say …

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