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Business Mobile Marketing Strategy

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out.

Thus far, many companies have made a decision to proceed with app creation despite the lack of development in a long-term strategic plan. The novelty of having an app has caused them to stray from their priorities and capabilities and has led to the creation of apps that fail to deliver real value to the user. According to an Adeven study in 2012, 400,000 apps have failed to receive even a single download.