Tag: advertising

Uhuru / Perspectives  

Thinking Through Facebook Ads – A Case Study

This isn’t a post about developing a complete Facebook advertising strategy, it is instead designed to show you how to think strategically and tactically about Facebook advertising.

Peter Lang / Perspectives  

Invest In SEO Before Investing In Display Ads?

Is it more effective to hunt with a scoped sniper rifle or a sawed off shotgun? Investing in SEO or display ads will generate returns, the question is what’s the difference and which is better for your website? What are Display Ads? – Think billboards, flyers, posters and banners on the web. What is SEO? […]

Uhuru / Perspectives  

5 Things You Need To Know About Facebook Ads

There are many advantages to using Facebook ads and a few things you need to forget if you’re moving from search based ads.