Interactive Content Marketing and How to Build Your Own Offer

Interactive content is one of the most powerful tools in your content marketing toolkit, and it holds huge potential for your brand.

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Interactive-Content-Marketing-and-How-to-Build-Your-Own-Offer

Interactive content is one of the most powerful tools in your content marketing toolkit, and it holds huge potential for your brand.

Know this: we don’t like to make claims without backing them up.

We know what works from research and our first-hand experience. We test our methods and check the numbers.

The metrics we get from helping clients prove to us we’re doing it right. If we’re not happy with our clients’ metrics after measuring results, we don’t consider it “success,” and we change it.

We’d want to show you exactly how what we’re recommending works. If you’re an executive level marketer and are unsure about investing in interactive content, or are looking for use cases, read on – we have some evidence and examples to more-than-justify the expense.

What is Interactive Content and How It Differs From Static Content

Here’s the key: when people willingly give you their data, when that data wasn’t collected by involuntary means, that’s the most valuable kind.

Why? Because there’s more likely to be an emotion attached to it.

As John Mellor, Vice President of Strategy and Business Development for the Digital Marketing Business at Adobe Systems, puts it, “when we deal with experiences, we’re dealing with people’s emotions. Emotion is the currency of experience.”

Engaging users in a two-way dialogue or exchange is more meaningful and thereby automatically becomes more useful – more powerful.

People would rather want to want things than have things they don’t really want shoved down their throats.

This actually has a lot to do with the inbound methodology, as you probably are realizing. It’s why the concept and practice of inbound are so much more successful than traditional in terms of marketing.

Consumers want to be in the driver’s seat and make the decisions (or at least feel like they are). They seek value and they find it in things that they feel are going to help them solve a problem. They don’t want to feel as though they’re being told what to do (even though in reality, we as marketers are indeed giving a push – perhaps just more gently or subliminally – toward what we believe they should do, as far as solutions go).

Interactive content is continuing to grow because it’s providing benefits.

Nearly a whopping half of content marketers today are utilizing interactive content and for good reason. The majority of surveyed marketers said they planned to increase their use of interactive content marketing efforts in the next 12 months. And they plan to utilize it in the following ways:

  • For engagement
  • To educate the audience
  • To create brand awareness
  • For lead generation/top of the funnel
  • Conversion
  • Social media/community engagement
  • Storytelling
  • Lead nurturing/mid-funnel
  • Customer retention/loyalty
  • Sales/sales enablement

The numbers say that interactive content is more effective at grabbing the attention of a reader than static content. And non-gated interactive content can provide for your prospective customers a sample of, or window into, what your brand is like.

Combining traditional content marketing tactics with interactive content will keep your brand’s message fresh in people’s heads. Interactive content can provide valuable ways to repurpose your organization’s more passive content – or in other words, has reusable value, thereby resulting in multiple exposures or repeat visitors.

Here are some ways you can tell whether your interactive content is working – use these hints as part of your measuring so you’ll know whether you’re doing what works best for your business, and feel confident that your resources are being allocated to the right places when it comes to interactive content:

  • Your website traffic
  • Social media sharing
  • Data capture
  • Higher conversion rates
  • Time spent on your website
  • Sales lead quality
  • Sales
  • Sales lead quantity
  • SEO ranking
  • Inbound links
  • Purchase intent
  • Qualitative feedback from customers
  • Brand differentiation
  • Subscriber growth
  • Customer renewal rates
  • Cost savings

Here’s another reason interactive content tends to work: what is one of the most popular examples of this type of content? Games.

Why do people love to compete and interact so much?

It’s simple.

Everyone wants to be the best, to feel empowered, to feel listened to rather than forced (again we see that inbound concept), and also to have a good time rather than be bored. And don’t forget, we’re social beings!

Static content doesn’t really change.

It might live on your website collecting virtual dust, so to speak, for weeks, months, or even years. Your homepage, webpages, eBooks, case studies, white papers, landing pages, videos, or even social media profiles may have remained untouched for a long time. This doesn’t help new people find it and doesn’t make your current fan-base want to keep interacting with it if it’s something they’ve seen or read already.

Keep things lively and vibrant, don’t let things get old.

Yes, there are some advantages to static content and we’re not here to tell you it should be abandoned completely: it’s easy to create, often easy to distribute, low-cost, and lets you focus on other things since you aren’t worrying about upkeep.

But always remember, people want quality, and as we said before, value. Interactive content marketing can be strategically coupled with traditional, or static content. But we do recommend taking the approach more often of actually engaging with your audience, in any way you can think of – there is no lack of creativity when it comes to interactive content.

B2B or B2C: Interactive Content Works, No Matter the Sector

Whether you conduct your business in the B2B or B2C sector, interactive content should be used, and this is essential for the same reasons we talked about thus far: that human element.

Humans are behind a customer purchase as much as they are what run a business. Emotions can sway all sorts of desires or actions.

Some of this will be a refresher, but let’s break it down:

  • Interactive content is often more attractive, or even addictive. Again, people like to test themselves, have a voice, compete, compare, share opinions, and have a good time. Interactive content can be both entertaining and engaging. Always leave people wanting more.
  • You can use these types of content to build trust. You will position yourself as a thought leader, as a resource and people will come to when they’re looking for an expert. You should aim to be top-of-mind, strive to become the peoples’ go-to – and you can do this all while giving off a personalized vibe so that each prospect feels they, and their needs, are cared for. You’ll learn more about your prospects using these methods, you’ll gather data on them, and thus be better able to score them for purposes of nurturing with relevant content.
  • The social element we talked about: people don’t like to feel alone, they want to feel like they are a part of something and they long to interact. Deep down, it’s simply human nature. This will also drive shares and ultimately could mean referrals for your business.

In fact, 70% of B2B marketers are creating more content today than even just one year ago.

That’s more competition than most of us want to deal with, yet you need people to read your content. So the focus needs to be on how to engage the user.

As we learned toward the beginning of this guide, with interactive content, people are generally more inclined to trade their email address or some other personal data for something they see as valuable.

They’re also more inclined to share on their own pages if they see a real point to something or they sincerely think it’s interesting.

There are lots of ways to do this – need a place to start?

We have some great ideas for you, coming right up.

Examples of Interactive Content

With all this talk of interactive content and the benefits of implementing it, you might be wondering how you can get the ball rolling, yourself. You’re intrigued by the results you’re hearing and are ready to sink your teeth into the best methods so you can watch your business’s marketing effectiveness soar.

If you’re a little stuck on where to begin, we encourage you to check out some of our favorite tactics – our success is your success!

Our Interactive Content: Uhuru’s Assessment Example

We at Uhuru use a business assessment as a Bottom of the Funnel offer and as a step in our sales process. We’ll be showing you an example of how we do this with our prospective clients.

You should ideally be conducting an assessment before you create your strategy – they go hand in hand but are not interchangeable. Where you are now is your assessment, not where you need to be. Your strategy is how you’ll get there.

As part of your analysis, you’ll want to consider the following popular assessment types:

  • SWOTT
    • The SWOTT analysis breaks out a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends, to provide a comprehensive reality check around your business’s current state.
  • GPCT
    • This one stands for Goals, Plans, Challenges, and Timeline. This is a fast check that can be conducted on an almost weekly basis. With only four points, this is likely to be a favorite if you have time constraints. Just keep in mind that although it covers a lot of ground quickly, it doesn’t address any of the “why” factors, more so just the “whats,” “whens,” and “hows.” So it depends on how in-depth you are prepared to go.

Here’s what one of ours looks like, notice how we framed it as a questionnaire to keep it interesting, as quizzes are one of the most popular types of interactive content:

GPCT

Our assessment is a series of questions about the core categories of marketing and sales efforts. You’ll assess yourself and make notes for what you’d like to improve, and you’ll be able to see the areas you need to improve.

Each section takes an average of 2-5 minutes to complete and you can download the assessment once you’re done. You won’t be able to pause the assessment, so try to finish it in one sitting.

Questions (From Page One, Only – There Are Eleven Pages Total)

1. Goals

Example: AlternativeMedical.com wants to generate $50,000 monthly revenue by Dec 2017. It requires that they grow 40% over the next 8 months. This means acquiring 6 new clients that generate $2,500 per month.
Additionally, AlternativeMedicine.com would like to move into a larger office, establish a relationship with the local university, and begin developing other products. AlternativeMedical’s Goals: $50,000 monthly revenue by year-end, acquire 6 clients at $2,500/month, move into a larger office space, develop university relationship, increase product development.

2. Plans

Example: In order to achieve these goals we need to improve the results we get from our sales & marketing program, sell higher priced products and retain 90% of our current clients. Our plan includes improving best practices for new customer acquisition, pay more attention to our blog and following up more quickly on customer inquiries.

3. Challenges

Example: Our current challenges center around generating high-quality leads that reduces our sales cycle. This is different than previously because of the change in the market and a new competitor limited funding. Our biggest challenge has been understanding how to start these new initiatives.

4. Timeline

Example: Our deadline to hit this goal in order to be successful in June, in order to be prepared for the August selling season. If we are not able to improve our lead flow within the next six months, we will miss our goals.

Our Interactive Content: Uhuru’s B2B Strategy Quiz

At Uhuru, we use a B2B Strategy Quiz as a Top of the Funnel offer. As you examined previously, the quiz is a great way to advertise an interactive and informative resource for prospects in B2B companies.

Are you part of a Strategic Marketing Team?

Most of you probably just said yes… but only 5% of you are actually telling the truth. Take this brief 25 question quiz to find out where your marketing group falls on the STAR (Strategic – Tactical – Active – Reactive) Spectrum. The only way to level-up is to know which level you are actually starting from!

It will only take you 5 minutes!

Promoting this quiz via LinkedIn Ads allows us to attract leads earlier in the buyer’s journey and thus activates an opportunity before they are even looking for a provider. Therefore, we avoid a competitive sales situation.

The following images are a mere small sampling from the beginning of the quiz. There are several more pages where this comes from, but you get the idea. You’ll want to ask enough questions to prompt your reader or prospect to offer up as much information as you think will be necessary to potentially help them in the future.

You’re aiming to get them what you think they’ll need, what you feel they’ll most value – customized to each individual consumer or business.

Gathering information is important for any marketing strategy and you’ll be needing to put some together for the person, should they choose to become a client down the line – that is, after having gone through your carefully, purposefully crafted interactive content.

SWOTT Analysis

Information

Marketing Strategy

Create Your Own Interactive Content Offer: A How-to Guide for Quizzes

Here’s How You Can Create Your Interactive Content Using HubSpot

Step 1 – Setup jQuery resources.

We’ll need jQuery to use slick.js and for the logic of the slides and results. Just add them to the inside the section of your page


<script type="text/javascript" src="//code.jquery.com/jquery-1.11.0.min.js"></script>
<script type="text/javascript" src="//code.jquery.com/jquery-migrate-1.2.1.min.js"></script>

Step 2 – The same thing applies here.

Add Slick.js and CSS to yoursection. We’ll need this to create quiz slides.


<link rel="stylesheet" type="text/css" href="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css"/>
<script type="text/javascript" src="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script>

Step 3 – Set up your HTML markup.


<div class="your-class">
	<div class="question-1">
		<h2>your content</h2>
		
		<p class="test-quiz-navigation">
			<a href="#" class="slide-next results">Next</a>
		</p>
	</div>
	<div class="question-2">
		<h2>your content</h2>
		
		<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
			<a href="#" class="slide-next results">Next</a>
		</p>
	</div>
	<div class="question-results">
		<h2>Results</h2>
		<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
		</p>
	</div>
</div>

This would be the base markup of your slides. Notice that the navigation on the first slider doesn’t have a previous link, and the results page doesn’t have a next link. This is so to control the flow of the quiz.

Step 4 – Initialize your slider in your script file or an inline script tag.


<script>
	jQuery(document).ready(function($) {
	
		/* Initialize the quiz slide*/
		$('.test-quiz').slick({
			draggable:false,
			infinite: false,
			arrows:false
		});
		
		/* We need to setup navigation manually so we can setup the logic for the results*/
		$(".test-quiz .slide-next").on("click",function(){
			$('.test-quiz').slick('slickNext');
		});
		$(".test-quiz .slide-prev").on("click",function(){
			$('.test-quiz').slick('slickPrev');	
		});
		
	});
</script>	


Just copy and paste this below your html markup and you should have a basic working quiz slider.

Adding More Details to Your Interactive Slider

In this section, we’ll add more details and functionality to your slider.

Step 1 – Add/edit questions to the slider.

In this step, we will add more details to your slider. Let’s start by adding more detailed questions to your quiz slider


<div class="question-{question number}">
	<h2><question></h2>
	<input type="radio" name="q1" value="{value}"> {answer} </br>
	<input type="radio" name="q1" value="{value}"> {answer} </br>
	<input type="radio" name="q1" value="{value}"> {answer} </br>
	<input type="radio" name="q1" value="{value}"> {answer}

	<p class="test-quiz-navigation">
	<a href="#" class="slide-next">Next</a>
	</p>
</div>

Here I’m using radio buttons for the answers.Here is my final slider markup


<form action="" method="POST">
	<div class="test-quiz">
		<div class="q-slide question-1">
		
			<h2>How do you feel about routine?</h2>
			<input type="radio" name="q1" value="earth">It motivates me</br>
			<input type="radio" name="q1" value="fire">I get restless with routine</br>
			<input type="radio" name="q1" value="air">No thanks I need variety</br>
			<input type="radio" name="q1" value="water">Good if I've designed it myself
			
			<p class="test-quiz-navigation">
			<a href="#" class="slide-next" disabled=true>Next</a>
			</p>
		</div>
		
		<div class="q-slide question-2">
			<h2>The latest trend is out, are you interested?</h2>
			<input type="radio" name="q2" value="earth">No thanks, I'll stick to more proven methods</br>
			<input type="radio" name="q2" value="fire">I'm happy to give it a go</br>
			<input type="radio" name="q2" value="air">It was my idea in the first place!</br>
			<input type="radio" name="q2" value="water">Only if I can see the purpose of it

			<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
			<a href="#" class="slide-next">Next</a>
			</p>
		</div>
		
		<div class="q-slide question-3">
			<h2>How do you monitor your fitness?</h2>
			<input type="radio" name="q3" value="earth">Syncing my data to my fitness app</br>
			<input type="radio" name="q3" value="fire">Competing (with myself or others)</br>
			<input type="radio" name="q3" value="air">Keeping track of my PBs (personal bests)</br>
			<input type="radio" name="q3" value="water">Only if I can see the purpose of it
			
			<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
			<a href="#" class="slide-next">Next</a>
			</p>
		</div>
		
		<div class="q-slide question-4">
			<h2>How disciplined are you?</h2>
			<input type="radio" name="q4" value="earth">Very, in everything I do</br>
			<input type="radio" name="q4" value="fire">Urm I'd like to think I am...but....</br>
			<input type="radio" name="q4" value="air">Who needs discipline?!</br>
			<input type="radio" name="q4" value="water">Once I believe in it, I'm in
			
			<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
			<a href="#" class="slide-next">Next</a>
			</p>
		</div>
		
		<div class="q-slide question-5">
			<h2>Where do you most like to workout?</h2>
			<input type="radio" name="q5" value="earth">Somewhere safe and predictable</br>
			<input type="radio" name="q5" value="fire">Outside, where I can take in the world</br>
			<input type="radio" name="q5" value="air">Anywhere convenient and flexible</br>
			<input type="radio" name="q5" value="water">Somewhere comfortable and familiar
			
			<p class="test-quiz-navigation">
			<a href="#" class="slide-prev">Previous</a>
			<a href="#" class="slide-next results">Next</a>
			</p>
		</div>

		<div class="q-slide result-slide">
			<h2>Results</h2>
			
			<div class="content-results result-earth">
			<p>Earth Types tend to be steady and organised with their exercise routines. They will rely on past experience to inform their decisions and choice of activities. Earth Type will prefer to plan their activities and often have a specific exercise routine with a fair amount of structure and detail to it. They tend to enjoy the more traditional, tried and tested forms of exercise.</p>
			</div>
			
			<div class="content-results result-fire">
			<p>Fire Types tend to enjoy the physical world. They will like to focus on sensory experiences and love the adrenaline rush they get from exercising. Fire Types enjoy responding in the moment and improvising with their exercise. They like a good challenge and will thrive on the stimulation and feeling alive in the moment. They prefer exercise which can easily blend into everyday life. Fire Types are likely to be put off by structures and routines.</p>
			</div>
			
			<div class="content-results result-air">
			<p>Air Types enjoy exploring the possibilities and will love to have variety in their exercise. They are happy to try out new activities especially if these fit easily into their everyday lives. Air Types focus on the future and will thrive on the idea of maintaining a healthy mind and body. They are likely to be put off by obstacles and inconvenience.</p>
			</div>
			
			<div class="content-results result-water">
			<p>Water Types will like to devise their own exercise programme. It is likely to be well researched and connected to their inner vision. Water Types like activities which connect their mind and body. They will look for the long term benefits of their chosen exercise and will often have a clear sense of purpose in their choices. They are likely to be put off by unfamiliar environments.</p>
			</div>
			
			<div class="user-info">
			<input type="text" name="firstname" placeholder="First Name"/>
			<input type="text" name="lastname" placeholder="Last Name"/>
			<input type="text" name="email" placeholder="Email"/>
			</div>
			<p class="test-quiz-navigation"><a href="#" class="slide-prev">Previous</a><a href="#" class="slide-next result-submit">Submit</a></p>
		</div>
		<div class="q-slide thankyou-slide">
			<h2>Thank you, Allow 24 hours for us to reply to you inquiries.</h2>
		</div>
	</div>
</form>

I added more info for the result and another slide as a thank you page

Step 2 – Adding logic and added functionality to the slides.

On this next step we will further refine the interactive process. Here is the final script for the slider.


<script>
					
jQuery(document).ready(function($) {
	/*
	 * Initialize our global variables for result calculation.
	 *
	 */
	var intEarth = 0, intAir = 0, intFire = 0, intWater = 0;
	var strHighest = "";
	/*
	 * Set up quiz slide using Slick.js
	 */
	$('.test-quiz').slick({
		draggable:false,
		infinite: false,
		arrows:false
	});
	
	
	/*
	 * Manual navigation for the quiz slides
	 *
	 */
	$(".test-quiz .slide-next").on("click",function(){
		console.log($(this).parents(".q-slide").find("input[type=radio]:checked").length);
		if($(this).parents(".q-slide").children("input[type=radio]:checked").size() > 0){
			$('.test-quiz').slick('slickNext');
		}else{
			
		}
	
	});
	$(".test-quiz .slide-prev").on("click",function(){
		$('.test-quiz').slick('slickPrev');	
	
	});
	
	
	/*
	 * show next button once a selection has been made.
	 *
	 */
	$(".test-quilz input[type=radio]").on("click",function(){
		$(this).next(".slide-next").show();
	});

	
	/* 
	 * Calculate for the highest number in the list
	 *
	 */
	function highestNumber() {
		return Math.max.apply(this,arguments);
	}
	
	/*
	 * Get cookie from browser, used for retrieving 'hubspotutk' 
	 * 
	 */
	function getCookie(cname) {
	  var name = cname + "=";
	  var decodedCookie = decodeURIComponent(document.cookie);
	  var ca = decodedCookie.split(';');
	  for(var i = 0; i <ca.length; i++) {
		var c = ca[i];
		while (c.charAt(0) == ' ') {
		  c = c.substring(1);
		}
		if (c.indexOf(name) == 0) {
		  return c.substring(name.length, c.length);
		}
	  }
	  return "";
	}
							
	/*
	 * Function to use for submitting data to hubspot, it uses the form endpoint
	 * and requires the AppID and FormID for verification
	 *
	 */
function sendHubspotForm(appid, form_guid, form_fields_hash, redirect_url) {

		urltopost = "https://api.hsforms.com/submissions/v3/integration/submit/"+ appid +'/'+form_guid;
		
		$.ajax({
			url: urltopost,
			type: "POST",
			data: form_fields_hash
			dataType: 'json',
			contentType: "application/json; charset=utf-8",
			success: function(ret) {
							console.log(ret); // log server response
							//document.location.href = redirect_url;  //redirect
			},
			error: function(ret) { console.log(ret); alert("Sorry, there was an error saving your email address. Please try again soon or contact our coach team for help"); }
		});
		
	}
	/*
	 * Grab data from the fields and output results 
	 * on last slide for user verification
	 *
	 */
	$(".slide-next.results").on("click",function(){
		var numberOfSlides = 5;
		/*
		 * go through all the radio button using the input[name=qN] 
		 * to navigate and check which element was selected per question
		 * then increment it to their respective variable
		 */
		for(i=1;i<=numberOfSlides;i++){
		switch($('input[name="q'+i+'"]:checked').val()){
				case "earth":
				  intEarth++;
				break;
				case "fire":
				  intFire++;
				break;
				case "air":
				  intAir++;
				break;
				case "water":
				  intWater++;
				break;
			}
			
		}		
		
		/*
		 * Grab the highest value from the list of elements and compare it to their respective element.
		 * show results if it matches
		 *
		 */
		var highest = highestNumber(intEarth, intFire, intAir, intWater);	
		
		console.log("Highest:"+highest);
		console.log("Earth:"+intEarth+", Air:"+intAir+",Water:"+intWater+",Fire:"+intFire);
	
		$(".content-results").hide();
		
		switch(highest){
			case intEarth:
				$(".result-earth").show();
				strHighest = "Earth";
			break;
			case intFire:
				$(".result-fire").show();
				strHighest = "Fire";
			break;
			case intAir:
				$(".result-air").show();
				strHighest = "Air";
			break;
			case intWater:
				$(".result-water").show();
				strHighest = "Water";
			break;
			
		}
		
		/*
		 * Reset the values once results are shown 
		 *
		 */
		intEarth=0;
		intFire=0;
		intAir=0;
		intWater=0;
	});	
	
	/*
	 * Grab the results and send to hubspot Form API
	 *
	 */
	$(".result-submit").on("click",function(){
		
		// Grab the users info and highest element and send to hubspot
		page_url = window.location.href.split('?')[0];  // no querystring
		page_title = document.title;
		hubspot_cookie = getCookie('hubspotutk');
		


		var form_data_hubspot = {
				  "submittedAt": Date.now(),
				  "fields": [
					{
					  "name": "firstname",
					  "value": $("input[name='firstname']").val()
					},
					{
					  "name": "lastname",
					  "value": $("input[name='lastname']").val()
					},
					{
					  "name":"email",
					  "value": $("input[name='email']").val()
					},
					{
					  "name":"result_element",
					  "value":strHighest
					}
				  ],
				  "context": {
					"hutk": hubspot_cookie,
					"pageUri": page_url,
					"pageName": page_title
				  },
				  "skipValidation": false
				};
				
		var final_data = JSON.stringify(form_data_hubspot)	
		//console.log(form_data_hubspot2);
		
	
		sendHubspotForm("<AppID>","<formID>",final_data,"");
		$('.test-quiz').slick('slickNext');

	

	
});
</script>

And here is the styles that goes with it.


<style>
.test-quiz input{
display: inline-block;
    margin: 0 auto 20px auto;
    width: 5%;
}
.test-quiz .slide-prev,.test-quiz .slide-next,.result-submit{
	width: 100px;
    margin: 20px auto 10px auto;
    padding: 7px;
    border: 1px solid #fa8a2a;
    border-radius: 10px;
    text-align: center;
    display: inline-block;
	color:#fa8a2a;
}

.test-quiz-navigation{
	text-align:center;
}
.content-results{
	display:none;
}
.test-quiz .user-info input{
	width:30%;
	margin-bottom:20px;
}
</style>
	

Step 3 – Grab the fields and credentials from HubSpot.

You will need the field names, AppID, and formID from HubSpot.

1. First Login to hubspot
2. Then go to marketing > Lead capture > forms. You need to create a form on this page for our input. In this case, let’s create a Quiz Interactive Form.

Quiz Interactive Form

Step 4 – Create a form and select Regular Form.

Create a form and select Regular Form

Step 5 – Press Next and select Blank Template, then click Start.

Step 5

Step 6 – Now we can create our form.

Step 6

Step 7 – Let’s fill up the form with the fields we need.

First name, Last name, Email and create a new field called “Result Element.”

Step 7

Step 8 – Form fields.

Clicking on a field will take you to the details screen of the field. Take note of the field names of the field. We will need them so we can pass on the data to Hubspot. In this screenshot, we have “firstname”. So, to sum up, we have 4 field names: “Firstname,” “Lastname,” “email,” and “result_element.”

Step 8

Step 9 – Next, we need to grab the AppId and FormID.

We can get them from the URL from the address bar of the form we just made.

Step 9

For this example, the first highlighted digits are our AppID and the 2nd one is our formID.

Step 10 – Field names.

Now, to use our field names, AppID and FormID. We need to put them on our script on this section.

Step 10

Now that you know how to create your own content offer in the form of a quiz, we think it’s about time we share some of the other great ways you could be taking advantage of interactive content marketing.

Quizzes are merely one little blip on the radar with all you can do! Let’s explore.

Top User-Friendly Interactive Content Tools

When going about generating your interactive content, it would be wise to make use of tried-and-true platforms that are out there specifically to make this process easier for you. We also wanted to clue you in as to how many other types of interactive content you can utilize since we focused more so on the assessment aspect earlier on – the possibilities are virtually endless!

Here are some of the top-rated tools to get your interactive marketing plan going with ease. This way, you don’t have to worry about doing everything manually and can focus on getting the results you want:

  • Guides.Co

This one is a platform where users can create and share their favorite interactive guides on any topic in which they’re interested. These guides have the capabilities to use images, video, text, and even embedded files to create a truly rich experience.

Within the guide, they have a space for commenting so that readers can share ideas and feedback, which fuels discussion and creativity. The feature thereby promotes a sense of community and makes it so guide users and consumers can communicate effortlessly.

  • ThingLink

This one allows users to create multiple engagement points in order to make for a more interesting experience so that the consumer stays on the page longer. It works to reduce bounce rates and provides readers with multiple content options that are relevant.

  • Ceros

The aim here is to make it so that engaging, high-quality interactive content can be created without the need for a developer in case they don’t know code. Users can create the following with drag-and-drop utter simplicity and convenience: Shoppable catalogs, magazines, lookbooks, infographics, ebooks, and nanosites.

  • ContentTools

This tool offers similar features as Ceros, including the ability to create personality quizzes, trivia, polls, a ranker, can-you-guess, contests, and caption this. Consumers often find these types of interactive content to be fun, and sometimes even quite addicting.

A handy bonus behind elements like these is that, with several of them, you can get consumers to offer up some amount of contact information in order to participate in the games or other activities – it then quickly becomes a mutually beneficial situation, as again, information and data are a marketer’s gold.

  • Brackify

With this, users can set up brackets for any topic of their choosing, not just for sports. It’s great for garnering both social shares and repeat site visits. People love a good competition and formatting things this way gives off the same exciting feel – you want them to feel like they’re “winning.”

  • Zaption

Primarily used for educational video clips, this isn’t just for teachers. It’s ideal for anyone looking to clarify something for people or help others to better, or more deeply, understand something. It can keep instruction, training, and how-to’s interesting.

As marketers, by now we’ve all heard about the studies on how more people will choose imagery – especially moving imagery – over reading a ton of words.

  • SnapApp

This really opens up the possibility of dialogue. You can take advantage of assessments, personality tests, calculators, polls, interactive whitepapers, interactive infographics, sweepstakes, galleries and more.

Similarly to some of the other previously mentioned platforms, social sharing is encouraged as well as an engaging sense of competition, so it’s not hard to see why so many people choose this tool as a go-to.

Your Resource for Interactive Content Ideas and Other Marketing Strategies

Now that you see how beneficial interactive content can be, there should be no excuses. Some organizations are yet to catch up and the top reasons cited for holding off on using interactive content are:

  • Lack of staff/bandwidth
  • Lack of budget
  • Lack of technical expertise
  • Not sure where to start
  • Haven’t researched it yet
  • Believing it’s too time-consuming to produce

After going through the resource you just read, you are prepared with the knowledge that some don’t yet have. Some of the “seasons” on this list are really more like myths – myths that we very much enjoy busting.

Lack of budget, time, technical expertise, they say? Just adopt one of the user-friendly tools we highlighted.

Haven’t researched it yet, don’t know the value, don’t know enough about it? We’re proud to say that, while others can make this claim – you cannot.

You have the edge over those who don’t have this guide and don’t know what you now know. People won’t implement a new method they don’t understand. Some are afraid of new frontiers, even if they’re proven to be better.

You and your business will be taking the leap ahead, rather than staying behind and being left in the dust like those companies who are still solely attached to their static content – who are stuck on their traditional marketing, only.

Take this knowledge and go do great things.

You can always Reach out to Uhuru if you need help with content amplification. We’ll provide a free consultation at a time that is convenient for you so you can gauge how your marketing is performing and how it could be made better, with tactics such as utilizing interactive content and all sorts of other measured, tried-and-true successful marketing strategies!

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