I am a blogger, and I am proud of it. I was lucky enough to start blogging back in 2008 and to create my main blog (TrucchiFacebook) in 2009. This blog now gets more than 500k monthly visitors and +1 million page views. But, most of all, it works for me while I’m sleeping or doing other things, gaining new clients and business for my company.
Before it disappeared, Technorati’s blog directory had 1.3 million blogs (February 22, 2014). On the same date, there were around 172 million Tumblr and 75.8 million WordPress blogs in existence worldwide (Wikipedia). Most of them are inactive and don’t drive traffic; hundreds of thousands of them share valuable content, attracting visitors and converting them into leads.
Blogs are the vital content of your website; they nurture your visitors and delight your customers, turning your website into a place where they want to come back and find new content.
Put simply: A website without a blog has no reasons for its users to come back; it has no content to attract new visitors, and so it becomes a simple business card online with poor value.
I could spend my entire day writing the reasons that push me to blog every day, and you might not trust them. Therefore, here are 10 incredible statistics about blogging, taken from various credible sources, that I hope will inspire you to start a new blog (in case you haven’t done it already) and to use it as your main inbound marketing tool.
10 Inbound Marketing Statistics about Blogging
The web is full of inbound statistics about blogging. Here, you will find 10 from the most valuable sources.
1. Companies that blog have 55% more website visitors than those who don’t (Hubspot)
Hubspot is the leading platform for inbound marketing. While collecting data from thousands of businesses who use its software, it noticed the increase in traffic on websites that use blogs.
Even a single blog post is creating many ways for your company to be found on Google and other search engines. This blog post can be shared online on social media or sent out in a newsletter to your email list. There’s no limit to the number of people who can read it, comment on it, share it, or ask for more information about you and your business.
The content that you write stays on the web potentially forever and increases your visitors.
2. Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog.(Source: InsideView)
There’s no limit on the amount of content you can create, and even 1-2 blog posts per week can generate 67% more sales opportunities!
Of course, it depends on the quality of your blogging; that statistic is an average. If you’re willing to spend time on your blog strategy (editorial calendar/plan), SEO, and researching what your ideal customers are looking for, I’m pretty sure that number can double.
3. B2B marketers that use blogs receive 67% more leads than those that do not. (hubspot) – Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
This is easy to digest. It’s so easy to understand that I don’t know why many businesses still don’t blog. By blogging, you’re going to get more high-quality leads. It doesn’t matter what size you are, what your sector is, how many employees you have, and so on. The more you blog, the more leads you’re going to get.
4. 33% of B2B companies use blogs. (Source: InsideView)
If you read point 3, then you’re going to be shocked by reading this one. Only 33% of B2B companies have a blog. If you’re not part of them, you’re missing too many opportunities.
5. 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)
When it comes to content marketing, blogs generate the perfect content. The perfect content is organized in the best way to be read by people and search engines. It can include all sorts of media: text, images, video, and audio.
The content on a blog can be hyperlinked and indexed well on search engines.
6. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
This is one of the questions you might have been wondering: how many pieces of content should I create?
Again, there’s no minimum or maximum, but these statistics can help you with that.
Let me add something: try to provide fresh content all the time; don’t get to a number of posts and then stop. One of the variables Google will use to judge your blog is its freshness. Create new content weekly (or daily if you can) and even update your old posts with new information.
7. 81% of U.S. online consumers trust information and advice from blogs. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
I consider this the most important one. Bloggers are people who are trusted. In fact, blogs are the first place where we go when we research products or services. What we find and read usually determines what we do next.
8. 23% of total Internet usage time is devoted to social networks or blogs. (Source: Dream Systems Media)
Imagine when you combine the two (blogging and social media). Inbound marketing uses this combo to attract unknown people to our blog and delight clients.
You just have to write valuable and interesting information that people want to read, and then share it across social media. The content can be shared over and over, and you’re going to attract unknown visitors on your website.
9. 81% of companies consider their blogs “useful,” “important,” or “critical.” (Source: Hubspot)
Once you start your blogging, you’re going to become an expert in your field, I promise. Your blog will become your first trusted source of information, not only for your clients but for yourself as well.
When I write a blog post (like this one), I always spend about 30 minutes researching and learning new concepts and things that I then repurpose on my blog.
If you do this daily, you’ll soon become an expert in your niche.
10. 57% of marketers believe they have gained customers simply through blogging.
When you blog, you show your expertise to a large group of people. If you research your topics and attract the right prospects, there’s no doubt that you can close a deal without even talking.
Visitors will read about your experience and eventually contact you.
I hope these 10 inbound marketing statistics have given you the right push you need to start blogging. If you’re interested in why inbound marketing is important and ways to use your website to attract people and convert them into clients, you will find many related posts on this blog.
Blogging plays a primary role in our online strategy, and this should be true for you, too.