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Email marketing isn’t going away. It’s just gaining greater transparency. Basically, companies just need to be much less haphazard about collecting and storing email addresses and need to also have better communication with prospects.
Strategic and clear marketing objectives are fundamental to any sound, effective marketing plan. Your marketing objectives are your brand’s clear-cut, defined goals. Beyond this, you can look at your marketing objectives as a way to provide clear direction for your team members to follow. Without defined goals, there’s no clarity on what needs to be […]
I was plugging away with my sales outreach and not giving it much thought when I started to have issues with email deliverability. The following steps are exactly what we used to solve the problem, and you can use them to ensure that more of your emails end up in the inbox of your intended recipients, too.