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With almost 2.5 billion active users, Facebook advertisements are a surefire way to reach your target audience, no matter your industry focus. When it comes to creating a comprehensive marketing plan, it is essential that you are aware of and follow best practices for optimal Facebook ad performance.
Too often, health tech companies fall prey to bad marketing advice, fly-by-the-seat-of-your-pants marketing tactics, and an overall lack of a healthcare marketing strategy. With small marketing teams, it’s hard to create enough content to funnel your customers through the buyer journey to a sales conversation. Content production takes time, energy, and the mental space to be creative. Fortunately, attracting your target audience can be simpler than you think, and it all starts with your healthcare marketing strategy.
Before you begin keyword research, it is important to consider your search engine optimization (SEO) strategy. When you think about SEO strategically, it increases the opportunity for your content to get in front of your ideal buyer.