You’ve just hit publish on your thoroughly-researched, well-written blog post. Awesome! You’ve probably even shared it on Facebook, Twitter, and sent out an email letting people know about you’re shiny new blog post. But is that where it ends? You can leave comments on related blogs but how else can you get the most out all that great content you’ve created? Here are a few ways you can take your post content, stretch it further, and even reach audiences that may never have found you.
If you are artistically inclined, create an inforgraphic of your post! Inforgraphs can get shared like crazy and social networks (Facebook, Twitter, etc) are increasingly geared towards the visual.
Other sites to consider sharing your infographic on: Pinterest, Instagram, Flickr, and Visual.ly.
YouTube is an entire social network animal all on its own, let alone the places it gets shared. You can do a simple video review of your post and bring up key points and maybe your closing thoughts. If your video can benefit from a demonstration, do one.
The idea isn’t to create the highest quality, most entertaining video of all time. It’s to present your information in another format to reach people who may not find it. Chances are you have a video camera on your phone and that is usually good enough (provided you aren’t shaky or in bad lighting). The information you provide is more important than the quality of the video.
In addition to YouTube, you can also upload the video to Vimeo, Vevo, DailyMotion, or HowCast.
If you can turn your post into something like a PowerPoint presentation, you should do it. It’s like taking a highlighter to your blog post – these types of slideshows are great at presenting information in a compact, direct way people really appreciate. One of the biggest slideshow sites around now is SlideShare.
You can also create slideshows on sites like SlideRocket, Prezi, or SlideBoom.
You can create online documents of your post that are easy to be found and shared. These are designed to be informative and in depth so if you’ve written a longer post, then you might want to stop by one of these sites to post it on. This works especially well if you are trying to establish yourself or your company as an authority in a particular area.
Sites: Hubpages, Squidoo, and DocStoc
Last but not least are podcasts. It may be a little boring to simply listen to your blog post read back but there are other ways to make it more entertaining. Talk about a related topic, interview a relevant guest, or have some sort of panel discussion. The point is to have your written post as the center of the podcast.
Sites to consider submitting your podcast: iTunes, Podomatic, Podcast Alley, and your blog feed.
Taking your post and turning it into these other forms does two things: it reaches an audience you may never have been able to and it improves the search engine results of your content. That’s right, you’re even improving your search visibility. People consume content in all shapes and forms and it’s important to try and reach as many of those groups as possible.