Grow Your Business Exponentially

Thinking exponentially requires different thinking than you're used to.

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

What does it take to grow your business exponentially?

exponential-growth

Linear Thinking

Most businesses and business owners think linearly. Linear thinking tends to be small and focuses on incremental objectives. How can you squeeze a little more margin from your service? How can you cut a few extra expenses? How can you make this task a little more efficient?

Some examples of linear thinking:

“Let’s set a revenue target of 10% this year.”

“We can save 5% by ordering 2 more days in advance.”

“We can create a marketing campaign that will see ROI of 20%.”

These are fine goals for most companies in the world. Rising revenue and better margins are never a bad thing. But what if you didn’t need to settle for incremental improvements? What if you could think bigger and actually achieve bigger?

Exponential Thinking

In steps exponential thinking. Let’s say you wanted to grow your company by 1,000%. Would you make the same decisions under the 10% scenario as you would under this 10x scenario? Very unlikely. But most CEO’s, business owners, and managers are comfortable with the status quo and 10% keeps the status quo comfortably in place. This is linear thinking – predictable and achievable with only modest effort.

Some examples of exponential thinking:

“What can we do to grow by 10x?”

“Let’s set a goal for achieving zero marginal cost.”

“Create a marketing campaign that achieves 500% return.”

Most would shudder under such lofty goals. Can you imagine giving your marketing department a mandate that they should achieve 5x the investment for their activity? I’m sure they wouldn’t just run another newspaper advertisement or radio ad. They’d probably end up rethinking their entire process and approach. That’s what it takes to think exponentially: a new, sometimes radical approach that shakes up the norm.

The power of digital marketing on small and medium-sized businesses can be exponential, if you let it. The investment is low enough to achieve astounding returns on your marketing dollars. By segmenting and capturing your website traffic and nurturing them into customers, you can create a powerful tool that grows your business. An automated tool can attack, attract, and convert 24/7. You don’t even need to let it take a break to use the restroom.

These tools do require a different approach than the traditional marketing you’ve done. Even having a social media page isn’t enough anymore. Today’s marketing is both well-planned and agile. It is highly data oriented and focuses on results – not just views, clicks, or eyeballs.

Final Thoughts

Are you ready to give your business an exponential advantage over your competitors? Are you ready to change the way you approach your marketing to grow your business faster than you thought possible? Then you’re ready for Business Advantage.

[hs_action id=”6233″]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Proven Ways to Improve Your Facebook Ad Performance

With almost 2.5 billion active users, Facebook advertisements are a surefire way to reach your target audience, no matter your industry focus. When it comes to creating a comprehensive marketing plan, it is essential that you are aware of and follow best practices for optimal Facebook ad performance.

Categories: Marketing Strategy Read Article

The Ultimate Guide to Creating a Healthcare Marketing Strategy

Too often, health tech companies fall prey to bad marketing advice, fly-by-the-seat-of-your-pants marketing tactics, and an overall lack of a healthcare marketing strategy. With small marketing teams, it’s hard to create enough content to funnel your customers through the buyer journey to a sales conversation. Content production takes time, energy, and the mental space to be creative. Fortunately, attracting your target audience can be simpler than you think, and it all starts with your healthcare marketing strategy.

Categories: Marketing Strategy, Medical Read Article

Optimizing Website Content: From SEO Strategy to Keyword Research

Before you begin keyword research, it is important to consider your search engine optimization (SEO) strategy. When you think about SEO strategically, it increases the opportunity for your content to get in front of your ideal buyer.

Categories: SEO Read Article