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Conversion-vs-Persuasion

Conversion vs Persuasion – Understanding the Difference

Reading Time: 3 minutes Conversion is a linear process. Consumers move along a path that goes from initial interest to purchase. Once you have defined your path, it is completely possible to measure and optimize the defined steps that move consumers along that path – or “sales funnel”. Either the customers took the next steps or they didn’t and you can see the level of drop-off at each point along the process.