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HubSpot Bootcamps: How to Transform into a HubSpot Lion

What-it-Means-to-be-HubSpot-Lion
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What-it-Means-to-be-HubSpot-Lion

Transform Into a HubSpot Lion With HubSpot Bootcamps

HubSpot is a platform that integrates Marketing and Sales efforts. It provides near-endless personalizations and optimizations in the CRM, and with so many free features, it’s easy to get started.

If you’re a HubSpot Lion, it means you’re the person who always goes above and beyond to achieve the team’s goals. You’re the person who turns objectives and obstacles into opportunities and who knows how to confidently close a deal.

You’re fierce, dedicated, and work with a critical eye to maximize the effort you put into your work.

You’re not afraid to try new things, even if testing them sometimes feels funny or foolish.

You can be lighthearted, like a lion playing with its cubs — and focused, like a pride taking down prey in the Savannah.

Why Do I Love HubSpot?

Uhuru is a HubSpot Platinum Partner, so part of our onboarding structure is completing HubSpot certifications. Even though we’re technology-agnostic, we love the value HubSpot Bootcamps provides — and leverage it to the fullest.

Personally, HubSpot is my favorite CRM (and one of my favorite companies out there) because of their continuous growth, the services they provide, and their mission. On top of that, they have an awesome team who’ve made my entire experience a blast (kudos to Dan Tyre and David Weinhouse, my HubSpot Lion mentors).

How Did I Become a HubSpot Lion?

I am lucky enough to be a part of what is likely the coolest and most growth-oriented digital marketing agency in the world: Uhuru Network. Now, I might be a little biased, as I haven’t worked for every agency in the world, but I’ve worked for more than a few (check out my LinkedIn profile).

I have a multitude of connections and friends that are in this industry, so I know how rare it is to find a company like Uhuru that strives to leave people better than they found them — and truly invest in their employees’ education. This is apparent in how much our leadership team encourages our company to take advantage of HubSpot Bootcamps.

My role at Uhuru as Sales Coordinator, Lead Gen Team Manager, and Mentor requires me to use HubSpot a lot. My team generates leads and deploys outreach campaigns for acquisitions and sales efforts.

While we have our own systems and strategies in place, we also have to keep up with market trends and constantly search for improvements to our processes, service team, and sales team.

Peter Lang, our CEO, sent me the application for the HubSpot Bootcamps, Lead Generation and Sales training. He told me to check it out and see if we can pull some value from it. It was the fifth training I’d taken in 2020 on leadership’s suggestion — I attended HubSpot’s online seminars for Ad World and Inbound earlier this year. It just goes to show how dedicated Uhuru is to investing in their employees’ education.

HubSpot Bootcamps: Sales and Lead Generation

When I checked out the descriptions for both courses, I couldn’t decide which one to attend. My role in Uhuru is somewhat dualistic, if not even more layered. So for the needs of Sales Mentor and Coordinator, the Sales Bootcamp made sense — but for our Lead Generation service, the HubSpot Pipeline Generation Bootcamp was the ideal fit.

As a true Sales Professional and someone who doesn’t see obstacles, only opportunities, I applied to both (even though they don’t advise it). They suggest that you attend only one HubSpot Bootcamp at a time since the courses are pretty dense.

Undeterred, I filled out both application questionnaires, stating how important both HubSpot Bootcamps were to my role. Determined to make this work, I even reached out to our point of contact in HubSpot, Dan Vivian, to see if they could make an exception.

The persistence paid off, and I got a chance to experience the intensity of attending both Bootcamps while working full-time in my position. How fun, right? I love challenges, so this was super exciting for me.

How Do HubSpot Bootcamps Work?

Each Bootcamp lasts for eight weeks and includes one session each week. That meant 16 sessions, in my case. Sessions are webinar classrooms where you get to meet with your fellow baby Lions and mentors for an hour (or an hour and 10 minutes in the Sales Bootcamp).

The Sales Bootcamp requires you to attend the webinars and complete a role-playing session with your point of contact in HubSpot. It provides a wild amount of value. You get to truly (and quickly — people struggle with this for years) understand the buyer’s mind and decision process, polishing up your sales skills.

Here are some things you’ll learn:

  • How an average sales cycle looks within the HubSpot Partner community
  • How to set up objectives and action items for each call
  • How to define success on the sales calls
  • How to handle objections — in your favor
  • How to make each of these calls:
    • Connect call (qualify the lead)
    • Explore call (identify their challenges, needs, and timeline)
    • Closing call (connect the needs and challenges of the prospect with the solutions you and your company offer)
  • The psychology behind the sales process and techniques of closing
  • How to set good expectations with future clients (as you close)

Pipeline Generation Bootcamp, on the other hand, has a decent amount of homework. But don’t be afraid of that word you heard so much in your schooling days. Homework is a crucial part of the course. It helps you work through your preconceived biases about sales outreach, cold leads, and the sales process. It’s a fun exercise where you can conquer your fears and become a true Lion.

Here are some things you’ll learn:

  • How to avoid cold calls — forever
  • How to get anyone to respond to your email, LinkedIn message, or call
  • How to schedule a meeting with anyone you set your mind to
  • How to turn any prospect into a warm lead
  • How to create an effective qualifying statement that works
  • How to prep for a call with someone you’ve never met by doing online research and making it sound like you’ve known them their entire life
  • How to leverage personality types in sales before you jump on a call

Which HubSpot Bootcamp Is the Right Fit for You?

If you’re reading this, I’m assuming your role involves sales in some capacity, and whether you’re part of a sales organization, need to sell your services, or both — each boot camp will be extremely valuable to you.

Now, you may not want to attend both HubSpot Bootcamps at the same time like I did (it was intense at times), but in my opinion, it’s worth attending both.

I suggest that you attend the Pipeline Generation Bootcamp first. Why? Well, this boot camp focuses on the sales process, getting people on the phone, and qualifying them as good prospects. It’s a great place to start.

It’ll be a good fit for you if:

  • You need to enter a new market or sales position
  • You are a CEO, sales representative, or consultant
  • You are a sales manager wanting to improve your sales team and processes
  • You own a digital marketing or web development agency
  • You don’t want to depend on anyone else for juicy hot leads
  • You’re not sure how to position yourself with authority without sounding sales-y on first connections
  • You want to consistently and confidently warm up leads

The Sales Bootcamp is there to help you understand the mind of a buyer, how the sales process works, how to lead a deal through the pipeline, and how to close it.

It’ll be a good fit for you if:

  • You are a CEO, sales representative, or consultant
  • You want to increase your and your team’s close rates
  • You need help defining or documenting your sales process
  • You work in a client-facing role and want to understand sales processes so you can have better calls
  • You own a digital marketing or web development agency
  • You’re sometimes uncertain about where your sale went wrong
  • You want to shorten your current sales cycle

You also get to join a Slack group with all the other Lions who are just as dedicated to excellence and success as you are. If you don’t already know what Slack is, it’s a software tool that allows you to communicate with coworkers and teams in a group setting. You can have one-on-one conversations and video calls, as well as group channels tailored around specific subjects.

Are You Already an Experienced Sales Representative?

Now, you might be thinking, “I’ve been in the game for a while, I am already a top performer — I don’t need any of this.” Well, that might be true, but I don’t know any top performers that don’t constantly polish up their skills.

I’ve worked in different sales positions for the last five years, so I can confidently say I know the sales process from every angle and touchpoint. I work with serious organizations to help systemize their sales processes and create standard operating procedures, scale their teams, and come up with up-front value offers that convert cold leads into clients. If you need this type of support, you can read more about it here.

Because of my experience in this area, I understand the need for constant improvement. This is why I found the HubSpot Bootcamps so valuable — what you give attention to grows.

I read an average of a book a week, or two to three a month; each were sales-oriented. Most of them cover similar topics in a different manner. I rarely discover a whole new idea I’ve never heard of in those books, but I still do it. There are two reasons for that.

One, there is no better way to stay focused than reading and thinking about sales every day at the beginning of my working time.

Two, from almost every book I read, there is a small golden nugget — an idea, tip, or
perspective — that helps me grow and improve so I can share it with the team.

My favorite tip I ever read was that you should always invest 10% of your salary in additional education each year. It can be in books, courses, anything. Free stuff does not count, or courses your company sends you to. You have to pay for it in order to appreciate it and truly leverage it.

Our Lead Gen Team even has a book club called the Uhuru MBA (Master of Business Administration) — a list of all the books you’ll need to learn business fundamentals.

Here Are Some of My Favorite Business and Sales Books:

Do I Have To Be a HubSpot Partner To Apply?

Well, yes. And it’s worth it — especially if you’ve been considering using a customer relationship management system for your organization. Only partners have the opportunity to attend the HubSpot Bootcamps, and after you take the course, you’ll understand why.

So if you already have a paid HubSpot account or you’re planning to get one, I hope you’ll be inspired by my example and reach out. The HubSpot boot camps are designed to help you sell your services, and they’re effective, so keep in mind that seats are limited and will go quickly.

When Can I Apply?

You can check out the application here. The application process is simple and user-friendly, but it will take a couple of minutes to fill out the form. Keep in mind that you can attend HubSpot Bootcamps more than once — great for revisiting your favorite part or polishing up your skills.

Does HubSpot Have Any Other Sales Training?

Yes! HubSpot Academy has a slew of training materials on running a sales team and any sales or marketing process you can think of. You won’t get a certificate if you have a free account, but you’ll get the knowledge (which is the most important thing).

How Can I Optimize My Sales Cycle and Find More Leads Without Attending HubSpot Bootcamps?

Excellent question. We do a lot of that — actually all of that — with our clients through Sales Enablement and Lead Gen programs.

Our Sales Enablement program is similar to the sales Bootcamp, where we establish your unique sales process (not the general one), identify issues, then optimize and standardize it for scalability.

The Lead Gen program is similar to Pipeline Generation Bootcamp — except we generate and warm the leads that fit your criteria for you.

If you’re worried you haven’t invested enough in your sales team, you’re in luck — it’s never too late. If you want more information before making a decision, you can check out these two articles that I wrote on B2B Lead Generation and Sales Techniques.

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