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“If we study what is merely average, we will remain merely average.” (Shawn Achor)
This video is humorous, thought-provoking and a great way to start off your week. I’m not going to summarize this video because I don’t want you to feel like you don’t need to watch it. Try some of the suggestions at the end of the video and share your experiences with us in the comments. Be a unicorn!
What you’ll come to find is that there is no single, clear answer. Rather, your quest for a resolution will likely unearth a dizzyingly long list of variables that affect how long it will be before your content ranks (if it ever does). Not to mention that list is always changing!
Too many travel brands are jumping into influencer marketing campaigns without understanding how it’s done. Worse yet, they don’t even understand how to determine whether or not their campaigns were successful.