Facebook’s Ads To Improve: Big Brother Style

MarketingSalesFacebookInbound MarketingPerspectivesNews

Enter your name and email below to receive all our valuable blog posts straight to your inbox.

FaceBookAds

Facebook will be rolling out a new feature for companies to market their products and services using Facebook. Facebook has teamed up with four data brokerage companies in an effort to provide more personal information on users to companies for marketing purposes. The data brokers are Datalogix, Epsilon, Acxiom and Bluekai. Information about you will include online browsing habits via the use of cookies as well as other offline data via the use of loyalty and credit cards. This information will be linked to your Facebook account using various methods including your email, phone number (did you give your number to Facebook “in case you forgot your password”?) and credit cards (did you purchase a Facebook gift recently?).

This practice can seem a bit like 1984 but is it really that bad? Facebook is going to push ads on you even if you opt-out of this new method so wouldn’t you rather see ads you might actually be interested in? Or is this just too much of your personal information flying around the internet? How do you feel about Big Brother Facebook watching you?

How to Attract Customers with Facebook   Categories: PerspectivesTags:

Leave a Reply

Your email address will not be published. Required fields are marked *

Building a Foolproof Digital Marketing Strategy: The Ultimate Guide

The reason that most businesses fail to achieve outstanding results from their digital marketing is because they lack a clear digital marketing strategy.

Categories: Marketing Read Article

Build a Community and Grow Your List with “Challenges”

Challenges represent an amazing opportunity to engage with your audience more intimately and for a much longer period of time.

Categories: Marketing Read Article

Influencer Outreach: How to Dramatically Boost Your Results

Most influencer outreach is done incorrectly, it’s as simple at that. As one of the fastest growing forms of online customer acquisition, influencer outreach is more popular than ever, but most brands don’t know how to do it effectively.

Categories: Marketing Read Article