Case Study: Milne Photography
A client came to us concerned that his website wasn’t working. It wasn’t generating business and he thought it might be hurting his online brand. He not only wanted his website fixed, but he wanted to enter into other social media sites as well. We were contracted to do an audit of his website and online footprint and make suggestions and recommendations on changes that would help him.
During our audit, the first thing we noticed that the bounce rate was incredibly high. It is never a good thing if people come and leave without looking at anything. Second, the homepage was HTML that linked to two separate Flash based websites with different URLs. This was hurting his SEO and made navigating the websites confusing while offering no reliable analytics. Third, it had no ability to contact or connect with the client. There was no subscribing, email list, social icons, etc to encourage the visitor to connect.
The old MilnePhotography.com website:
Upon reporting our findings, we were contracted to fix the site and improve his SEO. Our first order of business was to create a new website that used HTML instead of Flash, included a blog, had the ability to contact and connect with Milne Photography, and was very search and user friendly. The 6 months prior to launching the new site, the bounce rate was 77%. In the 6 months after the site launch, the bounce rate was 22%, a vast improvement.
The new MilnePhotography.com website:
You no longer had to leave the main site to see his services, all were included under the main domain. We added the ability to share and connect with Tom. Additionally, we created his Facebook and Twitter environments which greatly expanded his ability to reach out to his clients, both current and potential.
All of these improvements led to a much more efficient and useful site. Traffic to the website has increased, and more importantly business generated from the website has increased. As he continues to implement the steps and strategy we setup for him, Tom should continue to see new business coming from his online efforts.